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PODCAST

Tech Deep Dive

Almost $5 trillion dollars are spent on Information Technology (IT) annually. Cut through the hype and learn about the real needs, and problems that IT solves for your enterprise. Join us as we dive deep into case studies with providers and learn how IT can make your business better.

technology tech news

All Episodes

70:40

Why Companies Spend Millions on Data (And Still Get...

Tech Deep Dive ·

2026/02/26

Max Clark is joined by Ed Bailey, Field CISO at Cribl, to discuss why many companies invest heavily in collecting data but struggle to turn it into meaningful outcomes. They explore common mistakes in data strategy, the gap between tools and skills, and what organizations should consider before collecting more data.What you’ll learn:Why companies are spending millions collecting data without clear outcomesThe gap between data collection and real decision-makingHow tools, skills, and

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66:25

From 400 Calls in Queue to Zero Hold Time

Tech Deep Dive ·

2026/02/12

What happens when your contact center hits peak demand… and the queue explodes?In this episode, Max sits down with Michael Cibelli (PolyAI) to break down how one major brand went from 400+ callers waiting in queue to zero hold time—without wrecking customer experience.You’ll learn why traditional IVR trees (“Press 1 for…”) fail, what replaces them, and how modern Voice AI can contain calls end-to-end (not just “deflect” them). They also unpack the real-world risks—like AI hallucinations,

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73:27

Why Contact Center AI Projects Fail After the Demo

Tech Deep Dive ·

2026/01/08

The demo was perfect. Then deployment happened. If your contact center AI “worked” in a pilot but fell apart in production - this episode explains why.Max Clark sits down with Jim K. Tennant (VP, Channel Sales at Observe.AI) to unpack the real reasons contact center AI projects fail after approval: weak data foundations, missing guardrails, messy knowledge sources, agent adoption breakdowns, and bots that can’t recover when customers go off-script. They also dig into what actually

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51:45

The Azure Bill That Ended Cloud

Tech Deep Dive ·

2025/12/11

What if the real problem isn’t Azure… it’s putting the wrong workloads there?In this episode, Max Clark sits down with William Sellers, Solutions Architect at DartPoints, to dissect a real-world migration from the energy sector: an internal research app that went into Azure “to move fast,” scaled to nearly $30K/month, and finally forced leadership to draw a line.You’ll hear how technical debt, predictable workloads, and opaque vCPU economics quietly turned a good idea into an unsustainable

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66:03

DSPM vs DLP: The Data Blind Spots Killing Your Cloud...

Tech Deep Dive ·

2025/11/20

If you’re betting on “the cloud is secure” and a few DLP rules to save you, you’re exposed. Most breaches aren’t a tool failure, they’re a visibility failure. You can’t protect data you can’t see.In this episode, Max Clark sits down with Sirena Ong from Secuvvy to break down Data Security Posture Management (DSPM): what it is, how it differs from DLP, and why every CISO is suddenly waking up to data blind spots across SaaS, cloud, endpoints, and AI workloads.They dig into:Why “shared

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65:00

Inside the Network That Prevented Prison Riots

Tech Deep Dive ·

2025/11/06

You know that moment when the alerts start flooding in, and your entire network goes dark?Systems down. Phones silent. Operations frozen.Now imagine that happening inside a prison. Six hundred of them. One outage away from chaos.In this conversation, Max Clark sits down with Oliver Maxwell from APX Net, Inc who had to build a network that literally keeps the peace. They get into what happens when multi-carrier complexity meets mission-critical uptime, how “better internet” became a safety

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70:39

Why This School Ditched Cisco and Saved $250K

Tech Deep Dive ·

2025/10/23

Ever feel trapped in the endless cycle of network refreshes, license renewals, and “surprise” upgrade costs?You’re not alone. One school faced the same uphill battle and decided to break free. The result? A $250K turnaround and a totally new way of thinking about IT infrastructure.In this episode, Max Clark sits down with Francisco Tello, Senior Sales Engineer at Meter, to unpack how a forward-thinking school ditched legacy networking gear and discovered a utility-style model that just

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80:02

How Do You Convince the Board to Fund Security?

Tech Deep Dive ·

2025/10/09

You know the risks. The board knows the budget. So how do you bridge the gap? For most IT and security leaders, convincing executives to prioritize security is the toughest job they face.In this episode, Max Clark sits down with Alejandro Ziegenhirt, Sr. Manager of InfoSec & DevOps at OfferUp, to unpack the real-world struggle of funding security. From cloud myths to phishing to why ROI arguments usually fall flat, Alejandro shares battle-tested ways to communicate risk in dollars and

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66:36

Is Your IT System Killing Your Leads?

Tech Deep Dive ·

2025/09/25

Every minute you wait to respond, another lead dies. Missed calls, ignored forms, slow follow-ups, your IT system might be the silent killer behind your pipeline collapse.In this episode, Max Clark sits down with Kaitlynn Crossno, Sales Engineering Manager at Capacity, to uncover the hidden IT gaps that kill pipeline in minutes. From speed-to-lead failures to dealer bottlenecks and weekend coverage gaps, they reveal why customers disappear faster than you can respond and how AI-powered

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61:05

The IT Gap That Can Shut You Down

Tech Deep Dive ·

2025/09/11

Imagine signing the lease, hiring the staff, setting the date and then realizing you can’t even open your doors.That’s exactly what happened to a fast-growing healthcare provider.In this episode, Max Clark and Darcy Guidry, Regional Channel Director at Epic iO, expose the hidden IT gap that can shut a business down: months-long fiber delays, shocking $1,000 copper POTS lines, and overlooked connectivity risks that stall growth. They explain how fixed wireless has gone from a last-resort

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88:48

AI That Saves Agents: Not Replaces Them

Tech Deep Dive ·

2025/08/28

Imagine your call volume doubles overnight, but your hiring budget is stuck at zero.Most contact centers would collapse. Heritage Federal Credit Union didn’t.In this episode, Max Clark sits down with Brent Wilford and Patrick Russell from Glia to unpack how Heritage:Navigated a messy merger without adding agentsReimagined customer engagement with true omnichannel done rightUsed AI to empower agents instead of replacing themUnlike JPMorgan’s massive AI rollouts, Heritage shows what “AI done

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85:26

Backups Don’t Equal Recovery

Tech Deep Dive ·

2025/07/31

They had backups. The storm didn’t care.When a major client demanded proof of uptime and recovery, a Florida-based marketing company realized their DR plan was just a plan, not a solution.In this episode, Max Clark sits down with Keith Lukes from UbiStor to break down how backup confidence can quickly turn into recovery chaos. From untested runbooks to budget-busting HA demands, they dive into what actually works and what blows up when disaster hits. This is a real conversation about

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54:12

Your Fleet Is a Lawsuit Waiting to Happen

Tech Deep Dive ·

2025/07/10

How many moving lawsuits are driving around with your logo on them right now?Fleet liability is no longer just a risk—it’s a ticking time bomb for your business. Accidents, claims, inflated insurance premiums, distracted drivers… the dangers are real, and they’re hiding in plain sight.In this episode, Max Clark sits down with Chris Johnson, VP of Business Development at Azuga, to break down how video telematics and real-time fleet data are transforming driver safety, insurance costs, and

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81:59

No Cyber Insurance. Still Got Paid.

Tech Deep Dive ·

2025/06/26

What if you had no cyber insurance… and still walked away with the money?Most companies wouldn’t be so lucky. But one small manufacturer found themselves in the middle of a cybercrime event—and somehow, a loophole in the system worked in their favor.In this episode, Max Clark sits down with Joseph Cook of Arizona Group to unpack a real-world breach that started with a spoofed invoice and ended in a surprising insurance payout. They break down how cyber insurance policies really work, the

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83:06

A Child Died Dialing 911

Tech Deep Dive ·

2025/06/12

It’s every parent’s worst nightmare—your child dials 911... and nothing happens.Most of us assume emergency services will be there when we need them. But what if your office phone, your cloud system, or your campus setup silently fails in a moment that counts?In this episode, Max Clark is joined by Mark “Fletch” Fletcher, ENP at 911 and a leading voice in public safety technology. They unpack shocking real-world failures—from tragic hotel incidents to multi-million-dollar lawsuits—and

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71:34

Microsoft Wants You Off Calling Plans

Tech Deep Dive ·

2025/05/29

Microsoft doesn’t just allow you to leave Calling Plans—they’ve built tools to help you do it. That’s not a glitch in the strategy. It is the strategy.In this episode, Max Clark sits down with Steve Forcum, Director of Marketing at SIPPIO, to explore the future of voice inside Microsoft Teams—and why legacy models like Cisco UC and Microsoft Calling Plans no longer fit. From the Operator Connect evolution to one school’s decision to remove 700 phones, they cover the shifting landscape of UC

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77:30

The Cyberattack That Killed a Patient

Tech Deep Dive ·

2025/05/22

Could one missed alert put lives at risk?Hospitals were once worried about downtime. Now they're facing something far worse: real-world consequences when cybersecurity fails. One ransomware attack shut down a hospital—and a patient died. It was a moment that changed how healthcare leaders view risk forever.In this episode, Max Clark sits down with Eric Fromm of Trustwave to unpack the silent vulnerabilities plaguing healthcare systems, and how Temple Health made the shift from “good enough”

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67:36

They Got Breached Mid-Merger

Tech Deep Dive ·

2025/05/15

What if the company you just bought came with a hidden cyber landmine?M&A is risky enough. But when cybersecurity gaps go unchecked during a merger, the consequences aren't just technical — they’re financial, operational, and reputational. And most leaders don’t see the breach coming until it’s too late.In this episode, Max Clark sits down with Kevin Thomsen, CRO of Maxxsure to unpack what really happens when cybersecurity is treated like a checkbox during mergers and acquisitions. They

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86:01

Why Your IT Puts Your Patients at Risk

Tech Deep Dive ·

2025/05/08

A 20-year-old server. A forgotten backup plan. A single system crash. In healthcare, these aren’t just IT oversights — they’re threats to patient lives. From delayed treatments to data breaches, outdated tech can trigger a cascade of consequences no provider can afford. In this episode, Max Clark is joined by Dustin Young, EVP of Enzu and an expert in healthcare IT infrastructure, to explore the hidden dangers of relying on outdated technology. They discuss the rising IT costs, the burden

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106:24

How a Forgotten Laptop Became a Security Time Bomb

Tech Deep Dive ·

2025/05/02

What happens when a three-year-old laptop, long forgotten, quietly reconnects to your network? It sounds like a harmless scenario—until it isn't. In today’s digital landscape, what we forget can hurt us.Join Max Clark and guest Alexey Goncharov of Cepheid as they dive into the overlooked blind spots in enterprise security: legacy access points, directory misalignments, and the burnout cycle of patching outdated infrastructure. You’ll hear true stories from the trenches and learn why leading

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65 results

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