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PODCAST

Upside

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we"ll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We"ll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to

business marketing

All Episodes

19:58

Amazon Sellers Asked… We Answered (Amazon Clinic Ep....

Upside ·

2026/04/22

Welcome back to The Amazon Clinic — where we take real seller questions and give you straight answers that actually move the needle.In this episode, we cover:Why your packaging could be killing your productThe 3 things you should prioritise every week on AmazonWhat a “good” profit margin actually looks like (and why most people get this wrong)If you're selling on Amazon (or planning to), this one’s packed with practical advice you can apply straight away.Key TakeawaysDesign your product AND

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19:17

Andy Jassy's just put $200B on red | Upside #82

Upside ·

2026/04/15

It’s that time of year again… Andy Jassy has dropped his annual shareholder letter.But this one is different.Amazon is making a $200 BILLION bet on AI… And it could completely reshape the future of the platform.In this episode, we break down:Why Amazon’s free cash flow is collapsingWhat this AI investment really meansThe risks the market is worried aboutAnd most importantly… how this affects YOU as a sellerBecause here’s the reality: If you sell on Amazon, you’re part of this bet whether you like it

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21:02

Why Founder Led Brands Are Taking Over | Upside #81

Upside ·

2026/04/08

This week we’re trying something a bit different.We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.We get into:Why founder-led content is driving so much engagement right nowWhy big brands struggle to replicate itThe problem with modern “story-first” ads that forget the productWhy some campaigns feel completely disconnected from realityThe

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24:45

This Is Why Your Amazon Listing Isn’t Selling |...

Upside ·

2026/04/01

In this episode of the E-commerce Clinic, we’re reviewing real Amazon listings and breaking down exactly what’s working, what’s not, and how to improve performance.From click-through rate issues to visibility, relevance, and conversion blockers — we go listing by listing and give practical, no-fluff advice you can actually implement.If you’ve ever wondered why your ads are getting impressions but no clicks, or how to compete against stronger listings, this one’s for you.Drop your own listings in the

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19:40

AI Is Not Intelligent - And We Can Prove It | Upside #79

Upside ·

2026/03/25

This week’s episode is a bit different.AI is everywhere right now. Everyone’s talking about it. Everyone’s telling you to optimise for it.But are we overthinking it?We break down what AI actually is (and isn’t), why most of the conversation is being overhyped, and what that means for Amazon sellers right now.We get into:Why AI isn’t “intelligent” (and why that matters)The real role of LLMs and what they’re actually doingWhether AI is actually replacing jobs — or just making teams more efficientThe

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19:25

We Ran Our Business Across 4 Countries in 4 Weeks |...

Upside ·

2026/03/18

In this episode of Upside, we take you behind the scenes of what it actually looks like to run a global e-commerce business.Over four weeks, we travelled across Scotland, South Africa, Dubai, and Germany working with our teams, meeting brands, and seeing first-hand how different markets operate.From climbing Table Mountain at sunrise to navigating trade shows, distributors, and even a bit of food poisoning along the way… this is the reality of building and scaling across multiple regions.We break

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11:37

Middle East Conflict: Are Supply Chains Under...

Upside ·

2026/03/11

https://docs.google.com/forms/d/e/1FAIpQLSeN7rpkudA_T0IALgGdc5Kw91OceonqYwjnLueNj3fE9miGug/viewform?usp=sharing&ouid=116429926230531111521Episode SummaryIn this episode of Upside, Ali and Zamir address the renewed pressure on global supply chains caused by escalating tensions in the Gulf. While the conversation acknowledges the human and regional impact of the situation, the focus remains on what businesses can practically do to protect themselves from disruption.The discussion explores how

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16:36

We Answered Real Amazon Seller Problems (Amazon...

Upside ·

2026/03/04

In this episode of Upside, Ali and Zamir open the E-commerce Clinic to tackle real questions from sellers facing everyday Amazon challenges. From account access issues to advertising performance and disappearing listings, the team works through practical problems submitted by listeners and breaks down how to diagnose and fix them.What’s Covered in This EpisodeThe episode kicks off with a common but frustrating problem: getting locked out of Seller Central after changing the phone number linked to

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30:38

Expert Digital Marketing and Growth Strategist (Rafay...

Upside ·

2026/02/18

In this episode of Upside, Ali and Zamir are joined by Rafay Raheel, Head of Franchising at CUPP, to unpack the real dynamics between Amazon advertising and the Meta-owned world. Think marketplace versus direct to consumer. Performance marketing versus platform-native growth. The conversation explores how these ecosystems differ, where brands go wrong, and how to build a strategy that connects both.What’s Covered in This EpisodeThe episode opens with rapid fire questions that immediately set the

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19:16

Side Hustles, Trend Products, and Testing Fast |...

Upside ·

2026/02/11

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the conversation explores how aspiring entrepreneurs can capitalise on trends without overcommitting capital.What’s Covered in This EpisodeThe episode centres around a set of creative business concepts aimed at individuals looking to launch something practical and scalable. Ali outlines several ideas

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20:16

NEXT's Journey: From Catalog to Market Dominance |...

Upside ·

2026/02/04

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking, disciplined financial control, and deep ownership of brand and supply chain have allowed Next to grow steadily in an increasingly unforgiving retail environment.What’s Covered in This EpisodeAli and Zamir begin by comparing the shared origins of Next and Argos as catalogue retailers, before unpacking how their

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30:57

Understanding Your Brand: The Key to E-Commerce...

Upside ·

2026/01/28

In this episode of Upside, Ali and Zamir sit down with Dax Dupré, eCommerce Manager at International Beverage, to unpack what it really means to know your brand, know your customer, and build growth that actually converts. Drawing on Dax’s journey from frontline sales through global drinks brands and into e-commerce leadership, the conversation blends commercial reality with practical insight from inside large-scale businesses.What’s Covered in This EpisodeThe episode opens with a simple but

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23:32

Trump's Tariffs Tantrum, TikToks 2025 Triumph, and...

Upside ·

2026/01/21

In this episode of Upside, Ali and Zamir unpack a week of developments that could reshape the landscape for sellers and brands operating globally. From proposed US tariffs to the rise of TikTok as a serious commerce platform and new questions around Amazon’s affiliate practices, they explore what these shifts mean in practice for businesses of all sizes.What’s Covered in This EpisodeAli and Zamir open with a breakdown of former President Trump’s proposed 10 percent tariff on goods traded between the

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19:39

Navigating the Future of E-Commerce: Predictions for...

Upside ·

2026/01/14

In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to the growing role of artificial intelligence, they unpack the strategic adjustments sellers will need to make as the marketplace evolves.What’s Covered in This EpisodeAli and Zamir begin by discussing how Amazon’s operational priorities are changing and what that means for sellers. They explore the

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26:53

How to Sell on Amazon - Part 1: Getting Ready to...

Upside ·

2026/01/07

In this episode of Upside, Ali and Zamir break down what really needs to happen before you launch a product. Rather than jumping straight into ideas and suppliers, they focus on the fundamentals that separate successful launches from expensive mistakes, starting with identifying the real problem your product is meant to solve.What’s Covered in This EpisodeAli and Zamir begin by introducing the concept of the “itch”, the genuine customer problem that creates demand in the first place. They explain

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20:31

How Argos Failed on a £40 BILLION Market Opportunity...

Upside ·

2025/12/31

In this episode of Upside, Ali and Zamir look back at the rise and fall of Argos, once the UK’s go-to everything store, and ask how a retail giant lost ground to Amazon. From its catalogue-era dominance to its struggle to adapt in the age of fast fulfilment and customer obsession, they unpack what went wrong and what modern brands can learn from it.What’s Covered in This EpisodeAli and Zamir start by revisiting Argos at its peak in the 1980s and 1990s, when the catalogue was a fixture in almost

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18:34

Upside Christmas Special | Upside #66

Upside ·

2025/12/24

In this episode of Upside, Ali, Zamir, Will, and Leon wrap up the year by reflecting on Q4 performance and laying the groundwork for what comes next. With October, November, and December data now available, the team explain why planning for the next Q4 starts immediately, while also sharing lessons from 2025 and practical advice for building stronger brands in 2026.What’s Covered in This EpisodeThe episode opens with a clear message: Q4 is not something you review and move on from. Ali and Zamir

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16:41

The UK Budget's De Minimis Ruling and Amazon'...

Upside ·

2025/12/17

In this episode of Upside, Ali and Zamir unpack the mounting economic pressures facing UK businesses, from the long-term cost of Brexit to shifting marketplace dynamics and a disappointing government budget. They explore how these forces intersect and why small businesses continue to feel overlooked in an increasingly complex economic environment.What’s Covered in This EpisodeAli and Zamir begin by examining the estimated cost of Brexit to the UK economy, which they suggest is now running at around

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21:21

How to slash your ACOS by 80% | Upside #64

Upside ·

2025/12/10

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising ecosystem works, why bidding alone will never guarantee visibility, and how successful campaigns can directly improve your organic search performance on the platform.What’s Covered in This EpisodeAli and Zamir begin by challenging the common misconception that advertising on Amazon is simply a matter of

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15:17

How To Catapult Your Conversion Rate | Upside #63

Upside ·

2025/12/03

In this episode of Upside, Ali, Zamir and Leon tackle one of the most common and costly mistakes in e-commerce: sending traffic to a listing that cannot convert. They break down why optimisation must come before advertising and explain how understanding customer psychology is the true foundation of every high-performing product listing.What’s Covered in This EpisodeThe trio begin by stressing the importance of building a listing that is capable of converting before spending a single pound on

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