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PODCAST

Upside

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we"ll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We"ll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to

business marketing

All Episodes

19:16

Side Hustles, Trend Products, and Testing Fast |...

Upside ·

2026/02/11

In this episode of Upside, Ali pitches a series of low-risk business ideas designed to be tested quickly and launched with minimal upfront investment. From art kits to print-on-demand products, the conversation explores how aspiring entrepreneurs can capitalise on trends without overcommitting capital.What’s Covered in This EpisodeThe episode centres around a set of creative business concepts aimed at individuals looking to launch something practical and scalable. Ali outlines several ideas

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20:16

NEXT's Journey: From Catalog to Market Dominance |...

Upside ·

2026/02/04

In this episode of Upside, Ali and Zamir break down why Next continues to thrive while many legacy retailers struggle, using Argos as a point of contrast. They explore how long-term thinking, disciplined financial control, and deep ownership of brand and supply chain have allowed Next to grow steadily in an increasingly unforgiving retail environment.What’s Covered in This EpisodeAli and Zamir begin by comparing the shared origins of Next and Argos as catalogue retailers, before unpacking how their

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30:57

Understanding Your Brand: The Key to E-Commerce...

Upside ·

2026/01/28

In this episode of Upside, Ali and Zamir sit down with Dax Dupré, eCommerce Manager at International Beverage, to unpack what it really means to know your brand, know your customer, and build growth that actually converts. Drawing on Dax’s journey from frontline sales through global drinks brands and into e-commerce leadership, the conversation blends commercial reality with practical insight from inside large-scale businesses.What’s Covered in This EpisodeThe episode opens with a simple but

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23:32

Trump's Tariffs Tantrum, TikToks 2025 Triumph, and...

Upside ·

2026/01/21

In this episode of Upside, Ali and Zamir unpack a week of developments that could reshape the landscape for sellers and brands operating globally. From proposed US tariffs to the rise of TikTok as a serious commerce platform and new questions around Amazon’s affiliate practices, they explore what these shifts mean in practice for businesses of all sizes.What’s Covered in This EpisodeAli and Zamir open with a breakdown of former President Trump’s proposed 10 percent tariff on goods traded between the

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19:39

Navigating the Future of E-Commerce: Predictions for...

Upside ·

2026/01/14

In this episode of Upside, Ali and Zamir look ahead to what the next phase of selling on Amazon could really look like, and why the rules are quietly changing. From shifts in organic visibility to the growing role of artificial intelligence, they unpack the strategic adjustments sellers will need to make as the marketplace evolves.What’s Covered in This EpisodeAli and Zamir begin by discussing how Amazon’s operational priorities are changing and what that means for sellers. They explore the

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26:53

How to Sell on Amazon - Part 1: Getting Ready to...

Upside ·

2026/01/07

In this episode of Upside, Ali and Zamir break down what really needs to happen before you launch a product. Rather than jumping straight into ideas and suppliers, they focus on the fundamentals that separate successful launches from expensive mistakes, starting with identifying the real problem your product is meant to solve.What’s Covered in This EpisodeAli and Zamir begin by introducing the concept of the “itch”, the genuine customer problem that creates demand in the first place. They explain

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20:31

How Argos Failed on a £40 BILLION Market Opportunity...

Upside ·

2025/12/31

In this episode of Upside, Ali and Zamir look back at the rise and fall of Argos, once the UK’s go-to everything store, and ask how a retail giant lost ground to Amazon. From its catalogue-era dominance to its struggle to adapt in the age of fast fulfilment and customer obsession, they unpack what went wrong and what modern brands can learn from it.What’s Covered in This EpisodeAli and Zamir start by revisiting Argos at its peak in the 1980s and 1990s, when the catalogue was a fixture in almost

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18:34

Upside Christmas Special | Upside #66

Upside ·

2025/12/24

In this episode of Upside, Ali, Zamir, Will, and Leon wrap up the year by reflecting on Q4 performance and laying the groundwork for what comes next. With October, November, and December data now available, the team explain why planning for the next Q4 starts immediately, while also sharing lessons from 2025 and practical advice for building stronger brands in 2026.What’s Covered in This EpisodeThe episode opens with a clear message: Q4 is not something you review and move on from. Ali and Zamir

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16:41

The UK Budget's De Minimis Ruling and Amazon'...

Upside ·

2025/12/17

In this episode of Upside, Ali and Zamir unpack the mounting economic pressures facing UK businesses, from the long-term cost of Brexit to shifting marketplace dynamics and a disappointing government budget. They explore how these forces intersect and why small businesses continue to feel overlooked in an increasingly complex economic environment.What’s Covered in This EpisodeAli and Zamir begin by examining the estimated cost of Brexit to the UK economy, which they suggest is now running at around

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21:21

How to slash your ACOS by 80% | Upside #64

Upside ·

2025/12/10

In this episode of Upside, Ali and Zamir break down the real mechanics of advertising on Amazon and explain why great ads do far more than drive paid traffic. They unpack how Amazon’s advertising ecosystem works, why bidding alone will never guarantee visibility, and how successful campaigns can directly improve your organic search performance on the platform.What’s Covered in This EpisodeAli and Zamir begin by challenging the common misconception that advertising on Amazon is simply a matter of

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15:17

How To Catapult Your Conversion Rate | Upside #63

Upside ·

2025/12/03

In this episode of Upside, Ali, Zamir and Leon tackle one of the most common and costly mistakes in e-commerce: sending traffic to a listing that cannot convert. They break down why optimisation must come before advertising and explain how understanding customer psychology is the true foundation of every high-performing product listing.What’s Covered in This EpisodeThe trio begin by stressing the importance of building a listing that is capable of converting before spending a single pound on

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18:07

Humanoid Robots, The AI Bubble, and Why Regulation Is...

Upside ·

2025/11/26

In this episode of Upside, Ali and Zamir dive into the rise of what they call AI slop, the wave of low value, low effort content now flooding the internet. They explore how unregulated AI proliferation is reshaping the digital landscape and why the rapid spread of meaningless output poses a risk to businesses, consumers and society as a whole.What’s Covered in This EpisodeAli and Zamir open the conversation by defining AI slop, the growing volume of content created by artificial intelligence that

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11:23

The Failures of Amazon's Newest AI Initiative |...

Upside ·

2025/11/19

In this episode of Upside, Ali and Zamir pull no punches as they dissect Amazon’s new AI content creation tool, and their verdict is not flattering. Despite Amazon’s immense resources, the duo find themselves questioning how such a major player could release a product that falls so far short of expectations.What’s Covered in This EpisodeAli and Zamir break down their experience testing Amazon’s latest AI tool, designed to help sellers generate product images and copy. What they find instead is a

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37:27

How to Scale an 8 figure Amazon Business (with Sameed...

Upside ·

2025/11/12

https://www.eventbrite.co.uk/e/amazon-rapid-sales-growth-faster-resolutions-bigger-margins-tickets-1968010438198?aff=oddtdtcreatorIn this episode of Upside, Ali & Zamir sit down with Sameed Naviwala, CEO of Bumble Towels, to unpack how he built an eight-figure e-commerce brand from nothing. From starting with zero capital to becoming a recognised name in online retail, Sameed’s story offers a grounded look at what it really takes to succeed on Amazon and beyond.What’s Covered in This EpisodeAli

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19:39

Sora, Deepfakes, and the Hidden Cost of AI Progress |...

Upside ·

2025/11/05

In this episode of Upside, Ali & Zamir explore the accelerating rise of artificial intelligence and what it means for business, creativity, and society at large. From the launch of OpenAI’s Sora 2 to Google’s Nanobanana, the duo unpack the astonishing speed of progress in AI and the growing concern that regulation may not be keeping pace.What’s Covered in This EpisodeThe discussion opens with Ali voicing concerns about the potential exploitation and concentration of power as AI capabilities

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14:45

Amazon Fined $2.5B, Higher Selling Fees, and TikTok's...

Upside ·

2025/10/29

In this episode of Upside, Ali & Zamir break down a packed week in e-commerce — from billion-dollar fines to shifting seller fees and evolving platform policies. The conversation opens with the Federal Trade Commission’s record $2.5 billion fine against Amazon over deceptive Prime membership practices, before branching into global tax changes, rising operational costs, and the latest platform updates shaping the digital landscape.What’s Covered in This EpisodeAli & Zamir dissect the

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20:46

AWS Crash, Brands Losing Thousands, and Government...

Upside ·

2025/10/22

In this episode of Upside, Ali & Zamir are joined by Danu Abeysuriya to unpack the recent Amazon Web Services (AWS) outage that sent ripples through the digital world. The incident disrupted everything from Seller Central logins to Amazon’s own checkout processes, shining a spotlight on just how dependent global infrastructure has become on a single provider. Together, they explore what really happened, why it matters, and how brands can prepare for similar disruptions in the future.What’s

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25:50

Q4: The Make or Break Season for Sellers | Upside #56

Upside ·

2025/10/15

In this episode of Upside, Ali & Zamir tackle the most important stretch of the e-commerce calendar, Q4. With consumer intent at its highest and sales potential peaking, the duo unpack why this period can make or break a brand’s year. They explore how up to 60% of annual revenue can come from these 13 weeks and share practical advice on how to prepare, prioritise, and profit when competition is at its fiercest.What’s Covered in This EpisodeAli & Zamir break down the anatomy of Q4, from the

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14:57

Missed Prime Day? Here’s Why That Might Be a Good...

Upside ·

2025/10/08

In this episode of Upside, Ali & Zamir dive into Amazon’s second Prime Day of the year, an event that sparks more debate than excitement.Is it a genuine opportunity for shoppers and sellers, or a manufactured moment designed to inflate demand ahead of the holidays? The duo unpacks the origins of October Prime Day, born in the pandemic, the psychology behind early gift-buying, and the blurred line between real deals and retail theatre.What’s Covered in This EpisodeOnce seen as an exclusive sales

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24:15

How to Turn Creativity into Conversions (With Will...

Upside ·

2025/10/01

In this episode of Upside, Ali & Zamir sit down with Will Plant, Creative Manager at This Way Up, to unpack why design is the most underrated growth lever on Amazon and beyond. From the main image that wins the click to A+ modules that tell your story, Will shares a practical playbook for turning creative into conversions.What’s Covered in This EpisodeDesign isn’t decoration—it’s performance. Will breaks down how shoppers actually buy on Amazon (hint: they scan images first), and how to build

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