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PODCAST

Upside

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we"ll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We"ll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to

business marketing

All Episodes

37:27

How to Scale an 8 figure Amazon Business (with Sameed...

Upside ·

2025/11/12

https://www.eventbrite.co.uk/e/amazon-rapid-sales-growth-faster-resolutions-bigger-margins-tickets-1968010438198?aff=oddtdtcreatorIn this episode of Upside, Ali & Zamir sit down with Sameed Naviwala, CEO of Bumble Towels, to unpack how he built an eight-figure e-commerce brand from nothing. From starting with zero capital to becoming a recognised name in online retail, Sameed’s story offers a grounded look at what it really takes to succeed on Amazon and beyond.What’s Covered in This EpisodeAli

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19:39

Sora, Deepfakes, and the Hidden Cost of AI Progress |...

Upside ·

2025/11/05

In this episode of Upside, Ali & Zamir explore the accelerating rise of artificial intelligence and what it means for business, creativity, and society at large. From the launch of OpenAI’s Sora 2 to Google’s Nanobanana, the duo unpack the astonishing speed of progress in AI and the growing concern that regulation may not be keeping pace.What’s Covered in This EpisodeThe discussion opens with Ali voicing concerns about the potential exploitation and concentration of power as AI capabilities

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14:45

Amazon Fined $2.5B, Higher Selling Fees, and TikTok's...

Upside ·

2025/10/29

In this episode of Upside, Ali & Zamir break down a packed week in e-commerce — from billion-dollar fines to shifting seller fees and evolving platform policies. The conversation opens with the Federal Trade Commission’s record $2.5 billion fine against Amazon over deceptive Prime membership practices, before branching into global tax changes, rising operational costs, and the latest platform updates shaping the digital landscape.What’s Covered in This EpisodeAli & Zamir dissect the

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20:46

AWS Crash, Brands Losing Thousands, and Government...

Upside ·

2025/10/22

In this episode of Upside, Ali & Zamir are joined by Danu Abeysuriya to unpack the recent Amazon Web Services (AWS) outage that sent ripples through the digital world. The incident disrupted everything from Seller Central logins to Amazon’s own checkout processes, shining a spotlight on just how dependent global infrastructure has become on a single provider. Together, they explore what really happened, why it matters, and how brands can prepare for similar disruptions in the future.What’s

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25:50

Q4: The Make or Break Season for Sellers | Upside #56

Upside ·

2025/10/15

In this episode of Upside, Ali & Zamir tackle the most important stretch of the e-commerce calendar, Q4. With consumer intent at its highest and sales potential peaking, the duo unpack why this period can make or break a brand’s year. They explore how up to 60% of annual revenue can come from these 13 weeks and share practical advice on how to prepare, prioritise, and profit when competition is at its fiercest.What’s Covered in This EpisodeAli & Zamir break down the anatomy of Q4, from the

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14:57

Missed Prime Day? Here’s Why That Might Be a Good...

Upside ·

2025/10/08

In this episode of Upside, Ali & Zamir dive into Amazon’s second Prime Day of the year, an event that sparks more debate than excitement.Is it a genuine opportunity for shoppers and sellers, or a manufactured moment designed to inflate demand ahead of the holidays? The duo unpacks the origins of October Prime Day, born in the pandemic, the psychology behind early gift-buying, and the blurred line between real deals and retail theatre.What’s Covered in This EpisodeOnce seen as an exclusive sales

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24:15

How to Turn Creativity into Conversions (With Will...

Upside ·

2025/10/01

In this episode of Upside, Ali & Zamir sit down with Will Plant, Creative Manager at This Way Up, to unpack why design is the most underrated growth lever on Amazon and beyond. From the main image that wins the click to A+ modules that tell your story, Will shares a practical playbook for turning creative into conversions.What’s Covered in This EpisodeDesign isn’t decoration—it’s performance. Will breaks down how shoppers actually buy on Amazon (hint: they scan images first), and how to build

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14:40

Does Amazon Play Fair? Breaking Down The Private...

Upside ·

2025/09/24

In this episode of Upside, Ali & Zamir dissect a viral video claiming Amazon “rigs the game” with its private label products. The video has millions of views, but is it telling the full story, or just sensational clickbait? The guys unpack what’s true, what’s misleading, and what every brand owner needs to know before drawing the wrong conclusion.What’s Covered in This EpisodeThe viral video suggests Amazon unfairly promotes its own brands, uses seller data to copy products, and squeezes out

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11:49

Are Walmart coming to the UK? | Upside #52

Upside ·

2025/09/17

In this episode of Upside, Ali & Zamir run a spicy thought experiment: what if a US retail behemoth—say, Walmart—launched a UK marketplace? From physical stores and fulfillment networks to seller experience and ad budgets, they map out how a serious Amazon competitor could reshape the landscape—and why brands should prep now, not later.What’s Covered in This EpisodeFor years, Amazon has been the only real game in town for UK marketplace sellers—powerful, essential, and (too often) indifferent to

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27:55

FROM BACKPACKS TO TESCO: THE SUPERFOODIO STORY |...

Upside ·

2025/09/10

In this episode of Upside, Ali & Zamir sit down with Nirali and Jag, the husband-and-wife founders of Superfoodio, to uncover how a six-month backpacking trip across South America turned into one of the UK’s most exciting food brand journeys. From emergency snacks in Argentina to landing in 650 Tesco stores, their story is a lesson in vision, resilience, and saying “yes” to opportunity.What’s Covered in This EpisodeThe Superfoodio journey began when Nirali and Jag left their London corporate

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16:53

GOOGLE TRAFFIC CRASH? HOW AI SEARCH IS CHANGING THE...

Upside ·

2025/09/03

In this episode of Upside, Ali & Zamir dive into one of the biggest shake-ups in digital marketing history: Google’s default switch to AI search results in the UK. With organic clicks already down by more than 50%, brands that have long relied on SEO are suddenly facing a new reality—and the guys break down what this means for e-commerce sellers right now.What’s Covered in This EpisodeFor over 20 years, organic Google rankings have been the backbone of e-commerce growth. But with AI-generated

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12:43

Trump ends the $800 De Minimis Exemption | Upside #49

Upside ·

2025/08/27

In this episode of Upside, Ali & Zamir break down a massive change that could blindside thousands of UK and EU sellers shipping into the US: the end of the $800 de minimis exemption. Starting August 29th, shipments into the US from the UK and beyond will no longer qualify for duty-free entry, meaning brands could suddenly face hefty taxes and fees per parcel.What’s Covered in This EpisodeFor years, UK and EU sellers have relied on the de minimis rule to ship products under $800 into the US

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11:36

The B2B Game-Changers You Need To Know | Upside #48

Upside ·

2025/08/20

In this episode of Upside, Ali & Zamir step out of the usual B2C spotlight and into the fast-growing world of B2B e-commerce. They explore how platforms like FAIRE.com and Ankor Store are shaking up wholesale, giving independent brands and retailers an easier, faster, and more profitable way to do business.From explaining how these platforms work, to sharing real-world experience from their own brands, the duo reveals why this “old-school” industry is finally seeing serious disruption—and why

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08:16

Amazon are changing the policy on feedback | Upside #47

Upside ·

2025/08/13

In this episode of Upside, Ali & Zamir dive into the latest Amazon policy change that has sellers everywhere bracing for impact. Starting August 4th, Amazon will allow customers to leave star ratings for seller feedback without any written comment-a shift that could tank seller feedback scores overnight.From the moment they read the email live on air (shoutout to Matthias for the tip!), the duo unpack why this “star-only” system is such a headache for brand owners and sellers alike. Without

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12:47

Homecoming & Global Growth: From Springboks to Remote...

Upside ·

2025/08/06

In this episode of Upside, Ali & Zamir blend personal stories with global business lessons as they broadcast from their brand‑new studio (big thanks to Leon’s tech magic!).Fresh from a trip to South Africa, they share the emotional experience of reconnecting with their roots - including Zamir’s reflections on his father’s journey as an early ANC member in exile. Between Springbok rugby, vibrant local culture, and a few laughs along the way, this wasn’t just a business trip - it was a

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11:09

Retail Arbitrage Reality Check: Beyond the...

Upside ·

2025/07/31

In this episode of Upside, Ali & Zamir cut through the noise of flashy online advertisements and YouTube gurus promising instant Amazon riches. We take a hard look at the reality behind retail arbitrage and reselling schemes that flood social media with promises of easy money and luxury lifestyles.Discover why reselling established brands often leads to razor-thin margins and zero brand equity, and learn the critical difference between quick cash grabs and building sustainable business value. We

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14:28

What’s a good profit margin on Amazon? | Upside #44

Upside ·

2025/07/23

In this week’s episode of Upside, Ali & Zamir explore the different types of profit margin, the distinction between gross and net, and how operating costs and fixed overheads affect each.Hear how factors including selling price and category competitiveness influence target margins, and whether aiming for profitability on the first sale is always the best strategy, not forgetting the often overlooked costs, including Amazon selling fees, cost of goods sold (COGS), and of course, advertising.We

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13:41

The Truth About TikTok Shop | Upside #43

Upside ·

2025/07/16

Is TikTok's charm in its ability to sell products directly, or does its strength lie elsewhere?In this week’s episode, Ali & Zamir examine whether you can leverage TikTok for product sales, and explore the unpredictability of achieving and maintaining viral success. Uncover the truth about engaging with the platform, know the facts around data accuracy and metric transparency and gain insights into how businesses can strategically harness TikTok’s unique capabilities to enhance brand visibility

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13:36

HUGE DEBATE: Is Amazon’s new low inventory fee fair?...

Upside ·

2025/07/09

Amazon's latest move to penalise sellers for not maintaining a minimum of 30 days' worth of inventory has sparked outrage. Is it Amazon tightening the screws on small sellers, or a necessary push towards better inventory management? In this episode, Ali & Zamir unpack the complex dynamics at play, scrutinising Amazon's rationale behind these new FBA fees and exploring the impact on small sellers who are already facing challenges like supply chain disruptions. But are these fees genuinely

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20:59

Scottish Enterprise on Maximising Sales Through...

Upside ·

2025/07/02

In this episode, Ali & Zamir are joined by Carl and Tommy from Scottish Enterprise to explore the challenges and opportunities sellers face when deploying new technologies.Scottish Enterprise supports Scottish companies to expand internationally using digital platforms. They explain how the pandemic accelerated digital trade and discuss the success of last year's digital trade symposium. This year, the event promises to showcase emerging trends in social commerce, AI, and digital marketing

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60 results

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