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PODCAST

The Builder Marketing Podcast

Greg Bray and Kevin Weitzel

Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today"s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at

business marketing

All Episodes

25:14

Episode #306: Crafting Compelling Home Builder Video...

The Builder Marketing Podcast ·

2026/02/11

This week on The Home Builder Digital Marketing Podcast, Conner Zornow of Black Raven Media joins Greg and Kevin to discuss how home builders can craft compelling video content that creates lasting connections with home buyers. https://www.buildermarketingpodcast.com/episodes/306-crafting-compelling-home-builder-video-content-conner-zornow

en

28:06

Episode #305: Cultivating a Customer-Focused Culture...

The Builder Marketing Podcast ·

2026/02/04

This week on the Builder Marketing Podcast, Sean Bearden of Hayden Homes joins Greg and Kevin to discuss how home builders can cultivate a customer-focused culture that fosters strong relationships with home buyers. https://www.buildermarketingpodcast.com/episodes/305-cultivating-a-customer-focused-culture-sean-bearden

en

22:21

Episode #304: Influential Home Builder Content...

The Builder Marketing Podcast ·

2026/01/28

This week on the Builder Marketing Podcast, Nicole Curtis of House of Influence joins Greg and Kevin to discuss effective content strategies for home builders that influence decisions, educate the audience, and establish vital trust with prospective buyers. https://www.buildermarketingpodcast.com/episodes/304-influential-home-builder-content-strategies-nicole-curtis

en

50:47

Bonus Episode: Where Did All My Web Traffic Go? -...

The Builder Marketing Podcast ·

2026/01/26

In this episode of Head-to-Head, I'm joined by Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, for a deep, honest conversation about what's really happening to builder web traffic—and why sales teams are feeling the impact first. https://www.buildermarketingpodcast.com/episodes/bonus-episode-where-did-all-my-web-traffic-go-greg-bray-and-kimberly-mackey

en

28:02

Episode #303: AI Prompting Strategies for Home...

The Builder Marketing Podcast ·

2026/01/21

This week on the Builder Marketing Podcast, Greg and Kevin share effective AI prompting strategies to generate more accurate, relevant, and useful content specifically tailored for home builder marketers. https://www.buildermarketingpodcast.com/episodes/303-ai-prompting-strategies-for-home-builders-greg-bray-and-kevin-weitzel

en

27:45

Episode #302: Integrating Home Builder-Friendly AI -...

The Builder Marketing Podcast ·

2026/01/14

This week on the Builder Marketing Podcast, Zach Archer of XACT AI joins Greg and Kevin to discuss how home builders can use AI to increase efficiency, reduce costs, improve quality, and boost customer experience. https://www.buildermarketingpodcast.com/episodes/302-integrating-home-builder-friendly-ai-zach-archer

en

28:29

Episode #301: Creating a Home Builder Brand...

The Builder Marketing Podcast ·

2026/01/07

This week on the Builder Marketing Podcast, Amber Frankhuizen of AFMKTG joins Greg and Kevin to discuss how home builders can create a brand experience that connects with home buyers and converts to sales. https://www.buildermarketingpodcast.com/episodes/301-creating-a-home-builder-brand-experience-amber-frankhuizen

en

23:06

Episode #300: Celebrating 300 Podcast Episodes - Greg...

The Builder Marketing Podcast ·

2025/12/31

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin mark a significant milestone: their 300th episode. This special episode is a celebration of their remarkable journey and the immense impact the podcast has had on home building industry professionals. https://www.buildermarketingpodcast.com/episodes/300-celebrating-300-podcast-episodes-greg-bray-and-kevin-weitzel

en

30:23

Episode #299: Continuous Learning in Builder...

The Builder Marketing Podcast ·

2025/12/17

This week on The Home Builder Digital Marketing Podcast, Tara Whiteley of Eastwood Homes joins Greg and Kevin to discuss the necessity of prioritizing continuous learning within the home builder digital marketing field to maintain a competitive edge and ensure long-term success. https://www.buildermarketingpodcast.com/episodes/299-continuous-learning-in-builder-marketing-tara-whiteley

en

31:17

Episode #298: Optimizing Builder Content for AI...

The Builder Marketing Podcast ·

2025/12/10

This week on The Home Builder Digital Marketing Podcast, Cabe Vinson of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their online content to appear prominently in AI search results. https://www.buildermarketingpodcast.com/episodes/298-optimizing-builder-content-for-ai-search-cabe-vinson

en

35:05

Episode #297: Mastering Home Builder Sales Strategies...

The Builder Marketing Podcast ·

2025/12/03

This week on The Home Builder Digital Marketing Podcast, Debora Trimpe of Prime Performance Strategies joins Greg and Kevin to discuss how home builder sales teams can master sales strategies through professional development and effective communication. https://www.buildermarketingpodcast.com/episodes/297-mastering-home-builder-sales-strategies-debora-trimpe

en

24:58

Episode #296: Paid Search Strategies for Home...

The Builder Marketing Podcast ·

2025/11/26

This week on The Home Builder Digital Marketing Podcast, April Griffith of GriffithX joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith

en

32:22

Episode #295: Mastering the Post-Sale Customer...

The Builder Marketing Podcast ·

2025/11/19

This week on The Home Builder Digital Marketing Podcast, Jeremiah Gore of Crossroads Coaching joins Greg and Kevin to discuss how home builders can earn lasting trust by mastering post-sale customer communication and support. https://www.buildermarketingpodcast.com/episodes/295-mastering-the-post-sale-customer-experience-jeremiah-gore

en

27:29

Episode #294The Power of Consistent Builder Marketing...

The Builder Marketing Podcast ·

2025/11/12

This week on The Home Builder Digital Marketing Podcast, Ken Semler of Impresa Modular joins Greg and Kevin to discuss why consistency in digital marketing is the key to building lasting customer trust. https://www.buildermarketingpodcast.com/episodes/294-the-power-of-consistent-builder-marketing-ken-semler

en

33:44

Episode #293: How Brand Shapes Customer Experience -...

The Builder Marketing Podcast ·

2025/11/05

This week on The Home Builder Digital Marketing Podcast, we share an exclusive presentation from the 2025 Home Builder Digital Marketing Summit with Elicia Azali of Beazer Homes. Elicia offers lessons on how Beazer Marketing aligns brand strategy with sales and marketing execution to create lasting customer impact. https://www.buildermarketingpodcast.com/episodes/293-how-brand-shapes-customer-experience-elicia-azali

en

39:41

Episode #292: Marketing in an Unpredictable World -...

The Builder Marketing Podcast ·

2025/10/29

This week on The Home Builder Digital Marketing Podcast, we share a panel presentation from the 2025 Home Builder Digital Marketing Summit. Jamie Godwin of Kolter Homes, Dusty Talbert of The Providence Group, and Chris Thornton of Ashton Woods offer insights on how today's home builders are adjusting their marketing and sales strategies to succeed in the current market.

en

29:52

Episode #291: Maximizing Home Builder Marketing...

The Builder Marketing Podcast ·

2025/10/22

This week on The Home Builder Digital Marketing Podcast, Greyson Miller of Landmark 24 Homes joins Greg and Kevin to discuss how home builders can maximize the home builder marketing assets they have available to be more effective and efficient. https://www.buildermarketingpodcast.com/episodes/291-maximizing-home-builder-marketing-assets-greyson-miller

en

30:11

Episode #290: 2025 Home Builder Digital Marketing...

The Builder Marketing Podcast ·

2025/10/15

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin review highlights from the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia. They give an overview of the speakers, roundtable discussions, and the marketing, OSC, and leadership education tracks. If you couldn't attend this year, listen to this episode to catch up on what you missed. Don't forget to mark your calendars for the 2026 Home Builder Digital Marketing Summit scheduled for September 23rd and

en

26:09

Episode #289: Focusing on the Home Buyer Experience -...

The Builder Marketing Podcast ·

2025/10/08

This week on The Home Builder Digital Marketing Podcast, Hilary Gibney of Brock Built Homes joins Greg and Kevin to discuss how focusing on the home buyer journey will lead to more sales and stronger customer relationships. https://www.buildermarketingpodcast.com/episodes/289-focusing-on-the-home-buyer-experience-hilary-gibney

en

24:35

Episode #288: Creating a Stellar Online Sales Program...

The Builder Marketing Podcast ·

2025/10/01

This week on The Home Builder Digital Marketing Podcast, Ingrid Ricks of Convertly Solutions joins Greg and Kevin to discuss how home builders can create a stellar online sales program to nurture leads, qualify home buyers, and drive growth. https://www.buildermarketingpodcast.com/episodes/288-creating-a-stellar-online-sales-program-ingrid-ricks

en

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