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PODCAST

Thriving Practice with Tracy Cherpeski

Tracy Cherpeski

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51

business entrepreneurship

All Episodes

10:51

The Real Burnout Prevention Framework for Independent...

Thriving Practice with Tracy Cherpeski ·

2026/04/10

Burnout is one of the most talked-about topics in healthcare — and still one of the most misunderstood. In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy in the hot seat for an unscripted conversation about what burnout prevention actually requires. Not the surface-level version. The real one. Read the full show notes, memorable quotes, and key takeaways. Sign up for the Prevention Paradigm Masterclass. Tracy breaks down why the self-care checklist approach misses the mark,

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60:51

Fork in the River: Leadership, Loneliness, and What...

Thriving Practice with Tracy Cherpeski ·

2026/04/08

What if your practice is one of the last true neighborhoods your patients have access to? In this episode, Tracy Cherpeski sits down with Lisa Prior — leadership and change consultant and author of the forthcoming Rubber Avenue: When Work Was the First Neighborhood — for a conversation that reframes where practitioner burnout really comes from. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key takeaways. Lisa grew up

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17:30

From the Weeds to the Horizon: The Altitude Shift...

Thriving Practice with Tracy Cherpeski ·

2026/04/01

What if burnout isn't really about overwork — and has more to do with being stuck at the wrong altitude? Join us for our upcoming Masterclass, Prevention Paradigm: Catching Burnout Before it Catches You. https://www.tracycherpeski.com/prevention-paradigm Read the full show notes, memorable quotes, and key takeaways. In this solo episode, Tracy introduces the Altitude Shift: the skill of moving, on purpose, between zoomed-in execution and zoomed-out vision. It's the practice that sharpens your

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12:51

Is Independent Practice Worth Protecting? Tracy's...

Thriving Practice with Tracy Cherpeski ·

2026/03/27

With acquisition offers arriving, reimbursement cuts looming, and colleagues selling, a lot of practice owners are quietly asking: is staying independent even worth it? In this SNACK episode, Miranda Dorta sits down with Tracy Cherpeski to get her unfiltered take on that question. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key takeaways. Tracy shares her framework for helping practice owners separate burnout from a

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39:19

You've Done Nothing Wrong: A DPT's Practical Guide to...

Thriving Practice with Tracy Cherpeski ·

2026/03/25

What if the biggest obstacle to your health isn't time or willpower—but the fact that nobody ever taught you how to take care of yourself? In this episode, Tracy Cherpeski sits down with Dr. Hannah Brandt, a doctor of physical therapy and founder of Physique Triage, who helps women in healthcare build sustainable fitness and nutrition habits without turning their lives upside down. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable

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35:22

Stop Being an Operator for the Insurance Company:...

Thriving Practice with Tracy Cherpeski ·

2026/03/18

What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process. Read the full show notes, memorable quotes, and key takeaways. See Where Your Practice Stands: Take our Practice Growth Readiness

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10:46

Good Revenue, No Money: The Financial Clarity Gap in...

Thriving Practice with Tracy Cherpeski ·

2026/03/13

If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy. Read the full show notes, memorable quotes, and key takeaways. See Where Your Practice Stands: Take our Practice Growth

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53:08

Data Over Guesswork: What a Marketing Engineer Knows...

Thriving Practice with Tracy Cherpeski ·

2026/03/11

Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy. Read the full show notes, memorable quotes, and key takeaways. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Cameron shares how he uses local SEO data to assess competitive

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16:04

Leading From Last Place: Why Self-Neglect Is a...

Thriving Practice with Tracy Cherpeski ·

2026/03/04

You were trained to put yourself last. Not explicitly—nobody handed you a brochure. It happened through culture, through modeling, through what got rewarded in medical school and residency and every clinical environment since. And by the time you opened your own practice, you were running yourself exactly the way the system trained you to: straight into depletion. Read the full show notes, memorable quotes, and key takeaways. In this solo episode, Tracy Cherpeski names what most providers already

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17:09

The 80% Rule: How Practice Owner CEOs Stop Perfecting...

Thriving Practice with Tracy Cherpeski ·

2026/02/27

Perfectionism can feel like a strength—until it starts quietly costing you time, momentum, and peace of mind. In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to talk about one of the most persistent challenges for practice owner CEOs: knowing when good enough actually is good enough. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key takeaways. Tracy shares her 80% rule for getting things out the

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44:10

The Undoctor: Why a Psychiatrist Says Human...

Thriving Practice with Tracy Cherpeski ·

2026/02/25

What if the most healing thing a healthcare provider can do has nothing to do with a diagnosis or a prescription? In this episode, Tracy Cherpeski sits down with Dr. Fred Moss—a psychiatrist with 46 years in the mental health system who believes that human connection, not medication, is at the heart of all healing. Read the full show notes, memorable quotes, and key takeaways. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Dr. Fred is the founder of Welcome To

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20:02

You Don’t Have a Team Problem – You Have a Leadership...

Thriving Practice with Tracy Cherpeski ·

2026/02/18

If you opened your practice to help people heal but spend most of your day checking, correcting, and redoing your team’s work, this episode is for you. Tracy explores why this pattern isn’t a team problem—it’s a leadership identity problem rooted in your clinical training. The same precision and thoroughness that makes you an exceptional clinician can quietly erode your team’s confidence, initiative, and desire to stay when applied to every aspect of how you manage people. Is your practice

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8:27

Relationship Over Cold Calls: Smarter Patient Growth...

Thriving Practice with Tracy Cherpeski ·

2026/02/13

If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key takeaways. In this SNACK episode, Miranda Dorta interviews Tracy

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45:50

Consistent Marketing Over Perfect Campaigns: Growing...

Thriving Practice with Tracy Cherpeski ·

2026/02/11

Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin. See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key takeaways. Kurt shares his journey from

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15:40

Three Healthcare Experts, One Solution: How to...

Thriving Practice with Tracy Cherpeski ·

2026/02/04

What happens when a policy leader, a strategic CFO, and an AI innovation specialist all arrive at the exact same conclusion about healthcare leadership - independently? You get validation of what Tracy has been teaching for years. In this episode, Tracy breaks down her recent roundtable with three heavyweight experts: Marc Chow (CEO of Santa Clara County Medical Association), Aaron Gold (strategic CFO), and Stephen Fogg (healthcare marketing strategist and AI specialist). Despite approaching

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36:39

"Am I Actually Making Money?" Understanding the...

Thriving Practice with Tracy Cherpeski ·

2026/01/28

Running a profitable medical practice requires more than clinical excellence—it demands financial clarity that most healthcare providers were never trained to achieve. Many practice owners find themselves caught in a frustrating paradox: their accountant tells them they're profitable, yet their bank account tells a different story. Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes, memorable quotes, and key

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8:28

The Multiplier Mindset: Why Subtracting Is the Key to...

Thriving Practice with Tracy Cherpeski ·

2026/01/23

More than half of healthcare practice owners report burnout, and the traditional response—working harder, seeing more patients, adding more services—keeps them trapped in a cycle that never delivers the freedom they imagined. In this SNACK episode, Miranda Dorta interviews Tracy about the 10x practice owner mindset and why sustainable practice growth requires subtraction, not addition. Read the full show notes, memorable quotes, and key takeaways. Tracy breaks down the core problem keeping

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33:36

Bridging the Specialist Gap: How Virtual...

Thriving Practice with Tracy Cherpeski ·

2026/01/21

Dr. Kenneth Pierce didn't just fill a geographic gap when he opened Veterinary Vision Center in underserved Shreveport, Louisiana—he identified a nationwide crisis. The shortage of veterinary specialists means general practitioners often lack access to expert guidance for complex cases, leading to stressed veterinarians, suboptimal patient outcomes, and frustrated pet owners facing long drives and high costs. Read the full show notes, memorable quotes, and key takeaways. See Where Your Practice

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35:28

The Three-Year Journey: How One Physician's Burnout...

Thriving Practice with Tracy Cherpeski ·

2026/01/14

Dr. Shelina Jaffer's physician burnout journey is textbook—until it isn't. This London-based GP normalized stress and physical symptoms for months before a moment of emotional darkness forced recognition: this was advanced burnout. Her recovery story and the creation of Haven Within offers a roadmap for healthcare professionals seeking sustainable wellbeing. Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment Read the full show notes,

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13:09

Behind the Scenes: Generational Divides, Physician...

Thriving Practice with Tracy Cherpeski ·

2026/01/09

In this candid SNACK episode, Miranda turns the microphone around and interviews Tracy about her recent speaking tour across California. Tracy spoke at multiple events with the Santa Clara County Medical Association and Fresno Madera Medical Society, teaching burnout prevention at the CME level—and what she learned surprised even her. You'll hear about the practice owners who started their own practices after burning out in large integrated systems, the generational divide that's causing friction

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230 results

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