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PODCAST

Memes & Machines

Oliver Yonchev and Catty Berragan

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world"s biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.

business marketing

All Episodes

01:19:41

The 5 Best AI Audio Tools in 2025 & How to Monetise...

Memes & Machines ·

2025/08/11

We're back and this week's topics include: 🔗Major AI updates: ChatGPT-5, Google, ElevenLabs, Runway, Grok 4. 🔗 The front-runners in the AI tool space (Udio, Riffusion/Producer AI, ElevenLabs, Suno, Mureka AI). 🔗 How to monetise AI content and turn your content into a business. 🔗AI security threats, ethical hacking, and the risks no one’s talking about. 🔗5 steps to position yourself ahead of the competition when it comes to AI. 🔗The future of AI? Inside Google’s Genie 3 (AI world simulator).

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01:19:05

MrBeast Pulls AI Thumbnail Maker?? The Future Of AI...

Memes & Machines ·

2025/06/27

We’re back again! This week’s topics include: 🔗Networking & filtering noise: The importance of in-person connections. 🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further. 🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards? 🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly. 🔗Virality as

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01:08:59

INSANE New AI Video Generator... Higgsfield: Full...

Memes & Machines ·

2025/05/22

We’re back! This week’s topics include: 🔗Higgsfield: The new leader in AI content creation? 🔗Who wins? Competing in a content world that never stops evolving. 🔗The AI baby podcast trend: What's the long term value? 🔗Zuckerberg's advertising theory: New gen marketing or the death of human emotion in feedback loops? 🔗Leveraging your existing skills in to AI– How to apply what you already know to thrive in the AI spaces. 🔗Whop: The dangerous positioning of advertising that's undervaluing

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01:09:05

Vibe Marketing is Here: Agentic AI Tools (ChatGPT,...

Memes & Machines ·

2025/04/13

The return of Catty! This week’s topics include: 🔗Vibe marketing: The next step from vibe marketing. 🔗Agentic era: The best marketing use cases, for smarter tools and bigger wins. 🔗The power of distribution: Are the accumbens (Apple & Microsoft) best placed to win the AI war? 🔗Ethics and privacy: Do people actually care? 🔗How to win: The steps we’re taking to stay ahead and get the most out of these models. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's

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01:17:06

ChatGPT Update: The Good, The Bad And The Dark...

Memes & Machines ·

2025/04/04

We’ve took the pod live! This week’s topics include: 🔗The New Benchmark: Why ChatGPT’s latest update Is a actually a true game-changer this time. 🔗 Text is here: Prompting text to 100% accuracy is here and why it feels like the next step in AI generation. 🔗The AI Impact on Young People: How younger generations will navigate an AI-driven world. 🔗The Metrics of AI Harm: Exploring risks, scams and challenges of widespread AI adoption. 🔗 Winning Strategies vs. Lazy Marketing: Community-driven

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52:59

Short Form Content Is Broken: The Age Of Plagiarism...

Memes & Machines ·

2025/03/19

This week’s topics include: 🔗Manus AI: The Deepseek 2.0? 🔗Truth seeking operators: How great products gain mass adoption without the need of marketing. 🔗The importance of being a practitioner, not just a reporter: Real platforms - Giving real opinions. 🔗Short form content is dying? Shorts plagiarism, clickbait, lack of integrity and even a Vine comeback on the cards🧐? Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want

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51:20

AI Influencers... They Need BANNING

Memes & Machines ·

2025/03/12

This week’s topics include: 🔗Creator marketing in 2025: Pricing structures and how to target your ads more effectively. 🔗 The world of faceless influencers: How it differs and do the same trust principles apply? 🔗 UGC ads are not user generated content: Here's why. 🔗AI ads should be banned: The overwhelming argument needed with advertising standards over UGC advertising. 🔗The dark side of AI content: How scalability could be the biggest threat. Oliver Yonchev, Catty Berragan, Chris Branch & Ben

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53:08

Want To Start An AI Business??? 5 Things You Must Do…

Memes & Machines ·

2025/02/20

This week’s topics include: 🔗A playground for entrepreneurship: The Google VO2 release & why big tech is playing catch-up. 🔗Y Combinator: Why starting with AI ideas as a first principle may not be as effective. 🔗Measuring trust: An exposé on the scammers and creators stealing your business. 🔗The key benefits of partnering with industry insiders early in your entrepreneurial journey. 🔗Our new business idea: How lifted barriers to entry is changing tech as we know it. Oliver Yonchev, Catty

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56:56

How To Grow On Linkedin in 2025🚨

Memes & Machines ·

2025/02/06

This week’s topics include: 🔗LinkedIn’s Big Shift: How to get ahead of the evolution. 🔗Which is more important: Follower based feeds or discoverability? 🔗Winning on LinkedIn and the steps you need to take. 🔗How to stand out and get noticed using these engagement behaviour hacks. 🔗Finding you're self-serving motivation. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and

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43:05

The TikTok Ban Explained: Who Wins, Who Loses, and...

Memes & Machines ·

2025/01/17

This week’s topics include: 📱The TikTok Ban: What’s next, and how we think it’ll shake out. 📱Impact on Music: Why this could be a major blow to artists and the U.S. music scene. 📱The Domino Effect: Will other countries follow suit, and what could it mean globally? 📱Winners & Losers: How brands are reacting—and who stands to gain if TikTok disappears. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give

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01:13:55

Top 10 Major AI Predictions That Will Completely...

Memes & Machines ·

2025/01/16

This week’s topics include: 📖The good, the bad and the ugly: The full rundown of our AI predictions for 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow

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01:21:32

The Big Fat Festive Roast of 2024 🎄🍾

Memes & Machines ·

2024/12/30

Thank you for tuning in to Memes and Machines throughout 2024 🍾 This week’s topics include: 🎄 What we got wrong this year: Unpacking the turkey and trimmings of everything that missed the mark. 🎄 What we got right this year: A festive sprinkle of cheer as we celebrate all our right predictions from this year. 🎄What we predict for next year: Peeking under the tree at what Santa may deliver in 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands

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01:06:46

TikTok Creator SCAMS ❌ Australia’s Ban On Social...

Memes & Machines ·

2024/12/16

This week’s topics include: ✔️TikTok Battles & Creator Scams: The growing trend of creators exploiting impressionable audiences for financial gain. ✔️Australia to implement ban on social media for U16’s: A positive step in tackling phone addiction and how it applies to the older generations. ✔️’Context is seldomly thought about’: Why ad placement is often overlooked. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver

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01:00:46

Celebrities Turned Content Creators, Rise of AI...

Memes & Machines ·

2024/12/05

This week’s topics include: 🐐Redefining celebrities and influence: Why your favourite sports stars are opting for content creation. 🐐AI first businesses which are taking over: The importance of staying ahead and how to maximise your workflow. 🐐Time is money: How small teams can achieve more by simply valuing time. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben

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01:04:05

Why Trump’s Election win is the DEATH of Mainstream...

Memes & Machines ·

2024/11/14

This week’s topics include: 🦅Memes and Machines: Our new format! 🦅The rise in content influencer houses and the evolution of co creation. 🦅Runway’s new features: The next step for AI and the importance of staying ahead. 🦅Trumps election: Why the social landscape of the election was the final nail in the coffin for traditional media. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch &

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57:41

AI Agents Are Here! Elon’s Robot Scam & The Reality...

Memes & Machines ·

2024/10/31

This week’s topics include: 🎃The Adobe Max event: An AI infused future and the benefits for creators. 🎃AI and copyright: Where’s the Line? Ethics, Ownership, and the Future. 🎃Elon’s AI robot scam and why this is the new precedent for product launches. 🎃Unlimited PTO and four day work weeks: Progressive step forward or productivity nightmare. 🎃AI agents: The next big phrase we will all be hearing about. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants

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01:02:38

The Best AI Video Creation Tools... Memes, Ad of the...

Memes & Machines ·

2024/10/09

This week’s topics include: 👾James Blunt's ad of the year: Why leaning in to meme culture is so important. 👾The best internet trends: Novel ideas that just work! 👾Personalised GPTs: Are hyper personalised algorithms the future of social? 👾Staying ahead: Practical AI use cases and why prioritising consuming over creating is so important. 👾Video creation top tips: Tools and advice. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture

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01:04:35

Why Hollywood's biggest CGI director, James Cameron:...

Memes & Machines ·

2024/10/02

This week’s topics include: 🎬Marques Brownlee’s new app: Why the Internet is calling MKBHD a hypocrite. 🎬Zuckerberg the goat? Meta’s new ‘Orion’ glasses and why they’re the augmented baby step into a virtual world. 🎬Culture battles: Meta, Spotify, and YouTube’s AI translation roll out. 🎬James Cameron: The godfather of CGI joining the AI board of Stability and why you should be jumping on the hype train. 🎬Going mainstream: The productivity dilemma Nvidia face when silk sheets killi the hustle

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01:16:30

How to Create Better Content with AI in 2024......

Memes & Machines ·

2024/09/25

This week’s topics include: 🗣️Content creation: Our definitive top tips. 🗣️Starting from a blank canvas? Here’s our step-by-step creation process. 🗣️10x’ing your creative output: The best tools you need to know. 🗣️The full production process and how to distribute your work effectively. 🗣️Culture over everything: The value of having creative sparring partners. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev,

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01:07:27

The Next Generation AI Tool Review... MiniMax,...

Memes & Machines ·

2024/09/18

This week’s topics include: 🤟 OpenAI’s latest innovation, 'Strawberry': Why this release is truly a gamechanger this time. 🤟 The newest tools (Adobe, Heygen, MiniMax, Hedra, Loopy): A full breakdown. 🤟How this six-person startup is taking on tech giants — and winning: What’s behind their success? 🤟The best AI search engine: How Perplexity are setting the gold standard and what you can apply to your own work. 🤟The boring creator pandemic: Treading the line of integrity and clickbait, while

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67 results

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