A Better HR Business

14:20

Episode 319 - The Hidden HR Service That Could Open...

A Better HR Business ·

2026/09/25

What if you already have a valuable HR consulting service hiding in your past experience?In this episode of A Better HR Business, Ben shares a story from his own HR career about how a simple employee survey project unexpectedly became a repeatable, productised service that he later sold to businesses ranging from SMEs to government departments. He explains why clearly defined standalone services can be easier for clients to buy, how they can help you prove your value quickly, and why a relatively

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25:20

Episode 318: How To Build a Consulting Business...

A Better HR Business ·

2026/09/07

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Magnus Wood, Founder & Board Adviser of Wild Leadership, a company helping founders and senior leaders who have been quietly domesticated by the organizations they run to get their edge back.Magnus Wood is a board adviser, leadership thinker, and former CMO with more than 30 years of experience across global businesses and startups. His career has spanned roles from Managing Director to Chief Marketing

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24:33

Episode 317: Growing A Workplace Group Coaching...

A Better HR Business ·

2026/09/02

Group coaching is becoming a bigger part of leadership development, but it is still often confused with training, mentoring, or simply putting several people into the same coaching session.In this episode of A Better HR Business, I speak with Dominique Mas, Co-Founder and CEO, and Priscilla Lavoie, Head of Marketing at Group Coaching HQ. Group Coaching HQ works with HR, talent, L&D, and internal coaching teams to design, run, and grow group coaching programmes inside organisations. Dominique

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13:57

Episode 316: Growing An AI-Powered Labor Market...

A Better HR Business ·

2026/08/12

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Cary Sparrow, Founder and CEO of WageScape, a labor market intelligence company transforming how organizations understand hiring, pay, and workforce trends through real-time AI-powered data.A former U.S. Navy nuclear submarine officer, Cary has more than 35 years of leadership experience spanning engineering, global consulting, and HR analytics, including executive roles at Willis Towers Watson and Cargill

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32:41

Episode 315: Growing An Executive Coaching Business...

A Better HR Business ·

2026/07/23

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Caroline Dowling, Executive Coach and founder of Zeal Compass.Caroline Dowling is helping senior leaders navigate the challenges of organisational change with greater clarity and confidence. After more than 20 years at Google, where she led global teams across Dublin and Silicon Valley, she understands that the toughest leadership challenges are rarely technical - they are human. Drawing on her

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19:41

Episode 314: Growing An Employee Movement &...

A Better HR Business ·

2026/07/16

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, John Barron, Co-Founder & CEO of GoChallenge, explore how a gamified movement platform is helping teams boost wellbeing, deepen engagement, and build stronger company cultures. GoChallenge is a science-backed HR tech platform that uses team-based movement challenges to improve employee wellbeing, prevent burnout, and strengthen workplace culture. It helps HR and People & Culture leaders increase

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23:21

Episode 313: Growing A Geofencing & AI Recruitment...

A Better HR Business ·

2026/06/23

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitment marketing with hyper-targeted, data-driven strategies. crooton is a recruitment marketing business specialising in location-based recruitment marketing powered by its proprietary, highly targeted technology. The company helps employers promote job vacancies directly to the right people in the right

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23:39

Episode 312: Growing A Support Platform For...

A Better HR Business ·

2026/06/19

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today’s independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees.Mike Minett is the Founder and Chief Growth Officer at PORTABL, a platform helping businesses manage and support the global independent workforce. He

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22:19

Episode 311: Growing An Employee Financial Wellness...

A Better HR Business ·

2026/06/04

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers and employees alike. As HR and business leaders look for ways to support their teams in today's challenging environment, companies like BrightPlan are setting a new standard for financial wellbeing in the workplace.Joelle Vail is Chief Revenue Officer at BrightPlan, where she oversees direct sales,

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36:48

Episode 310: From Corporate HR Leader To Independent...

A Better HR Business ·

2026/05/12

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS).With over 18 years in corporate HR leadership across the US and Germany, followed by more than a decade consulting globally, Scott shares his insights on effective compensation strategy, pay transparency, and the journey from corporate life to independent consulting. The discussion covers the evolving landscape of compensation, the impact of pay transparency laws,

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17:11

Episode 309: Growing A Visual Storytelling and...

A Better HR Business ·

2026/04/30

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning.Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio. He works with businesses, students, and creative teams to build practical human skills—like thinking,

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20:21

Episode 308: Turn Your Expertise Into...

A Better HR Business ·

2026/04/20

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms.Conor Lynch is a digital innovator and educator who grew his personal brand, Connector, from a side hustle into a seven-figure business. With over 25 years of experience

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10:17

Episode 307: Want More Sales Meetings and Demos? Try...

A Better HR Business ·

2026/04/13

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call.You’ll hear practical examples such as workshops, roundtables, bootcamps, partner webinars, mini-courses, customer panels, and case study sessions. Ben also explains why these approaches can

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18:52

Episode 306: Growing An International Job Search...

A Better HR Business ·

2026/03/26

Most job platforms say they help you “get more applicants.”What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with

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13:54

Episode 305: Announcing The People Business Growth...

A Better HR Business ·

2026/03/13

Announcing the People Business Growth Summit!It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the

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18:44

Episode 304: Growing An HR Consultancy for Small...

A Better HR Business ·

2026/02/24

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee management for small and growing businesses across the US and Canada.Val Esway partners with founders and leadership teams to build the recruiting and HR foundations necessary for sustainable growth. With a background spanning early-stage startups, e-commerce brands, and agencies, she has served as a

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15:06

Episode 303: Growing A Soft Skills Assessment...

A Better HR Business ·

2026/02/16

When companies use realistic job simulations, they can finally see beyond CVs and surface true talent, regardless of background.Removing bias from recruitment isn’t theoretical; it’s achievable. Grounding hiring decisions in real-world, data-driven simulations gives every candidate a fair shot and helps teams identify who will actually succeed in the role. Smart hiring isn’t about who interviews best. It’s about who performs best. Stephane Rivard, CEO and co-founder of HiringBranch, a

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23:48

Episode 302: Growing A Remote Candidate Sourcing &...

A Better HR Business ·

2026/02/05

Hiring for remote roles sounds easy in theory.In reality? It’s noisy, rushed, and increasingly flooded with AI-generated applications. That’s why I enjoyed learning about Isidora Mayer, CEO of FlatWorld and her very human take on global hiring. FlatWorld isn’t just about skills matching. It’s about fit: company culture, personal happiness, and long-term success on both sides. Isidora’s own leadership journey says a lot. She went from candidate to CEO by believing deeply in the mission and keeping

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25:05

Episode 301: Growing An Employee Lifestyle Benefits...

A Better HR Business ·

2026/01/20

Employee benefits aren’t about money.They’re about how people feel. When leaders offer personalized perks, employees feel seen, valued, and more connected to the company. Genuine care in culture beats bigger paychecks. A strong workplace isn’t built on swag. It’s built on choice, recognition, and everyday experiences employees actually enjoy. On my latest episode of A Better HR Business, I sat down with Jordan Peace, CEO & Co-Founder of Fringe, to explore why personalized perks are reshaping

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17:54

Episode 300: The Return of Disrupt Dublin – Big...

A Better HR Business ·

2026/01/06

After a long break, Disrupt Dublin is returning on Thursday, 26 February 2026, bringing fast talks, sharp thinking, and real conversations about the future of work in Ireland.In this episode, I’m joined by my event co-host Bill Banham, Editor of HR Gazette, host of the HRchat Podcast, and one of the long-standing forces behind Disrupt events across the UK, Ireland, the US, and Canada. We talk about why now is the right time to relaunch DisruptHR Dublin, what makes the format different from

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