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PODCAST

The Doula Darcy Podcast

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you"re just starting out as a doula or looking to take your doula business to

business marketing

All Episodes

43:01

Do Doulas Need Liability Insurance? Alternative...

The Doula Darcy Podcast ·

2026/10/05

Do doulas really need liability insurance? What does it actually cover? And do you need professional liability insurance, general liability insurance…or both? These are questions that come up ALL THE TIME in doula groups and instead of relying on what someone heard from another doula who heard it from someone else, I decided to go directly to the source. In this episode of The Doula Darcy Podcast, I'm talking with Miriam Ball and Karissa Norton from Alternative Balance to get answers to some

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13:16

You Can't Get Oxytocin From ChatGPT

The Doula Darcy Podcast ·

2026/09/28

Why real-life connection might be one of the most underrated ways to build a sustainable doula business. What if one of the best things you could do for your doula business had nothing to do with marketing, strategy, social media or even AI? I recorded this quickie episode in real time as I was getting ready for one of my favorite weeks of the entire year: the Maine Doula Business Retreat. And while thinking about why I love bringing a small group of doulas together in a big house on the coast of

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50:14

She Left Her "Real Job" to Become a Full-Time Doula:...

The Doula Darcy Podcast ·

2026/09/10

What does it actually take to go from doing doula work "on the side" to making it your full-time career? In this episode of The Doula Darcy Podcast, I'm talking with My Doula Village member Rachel Bailey about exactly that. When Rachel joined My Doula Village in June 2025, she was a college professor teaching Public Health while also trying to build her doula business on the side. She loved doula work and knew she wanted to do more of it, but walking away from a steady paycheck, health

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48:52

Is Your Subconscious Sabotaging Your Doula Business?

The Doula Darcy Podcast ·

2026/09/03

As doulas, we already know that words matter. We help clients change the way they think and talk about birth. We use affirmations. We pay attention to the language being used in the birth room. We know that one seemingly innocent comment from a provider can completely change how someone experiences their labor. But have you ever stopped to think about the language (via self-talk) and the deeply held beliefs you're bringing into your business? In this episode, I'm joined by my friend Megan

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14:01

Only Have 3 Hours to Market Your Doula Business? Do This

The Doula Darcy Podcast ·

2026/08/27

Only Have 3 Hours to Market Your Doula Business? Do This If you only had three hours a week to market your doula business, what should you do with them? Should you batch 50 Instagram Reels? Post three times a day? Try to educate every pregnant person in your community about why they need a doula? My answer is easy: work on your SEO. In this episode, I'm explaining why search engine optimization, and now AI search optimization, is the number-one marketing strategy I recommend for doulas

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13:05

6 Ways to Build a Sustainable Doula Business

The Doula Darcy Podcast ·

2026/08/20

If working harder were the secret to making more money, the busiest doulas would also be the wealthiest. But that's not what we're seeing. Too many talented doulas are working 6 nights/week, attending birth after birth, squeezing in more clients, putting their own needs last and still struggling to make the numbers work. And eventually, something has to give. In this episode of The Doula Darcy Podcast, I'm challenging the idea that earning more has to mean working more. I'm sharing six

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17:06

Exactly What I Say to Get Doula Clients to Hire Me...

The Doula Darcy Podcast ·

2026/08/06

Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y You don't need to become "better at sales" to book more doula clients. In fact, the harder you try to sell yourself during a doula interview, the more awkward it can feel for you and the potential client. In this episode of The Doula Darcy Podcast, I'm sharing 6 simple phrases I use during doula interviews to help potential clients feel comfortable, confident, and ready to hire me, without ever feeling pushy or

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18:24

The Pricing Mistake that's Driving Doulas Out of...

The Doula Darcy Podcast ·

2026/07/13

If You're Charging $600 for a Birth, We Need to Talk In this episode, I dive into one of the biggest mistakes I see doulas making: setting rates without considering the real costs of running a business. From liability insurance and continuing education to website costs, self-care, and recovery after births, your pricing needs to cover far more than the hours you're physically attending a birth. If you've ever felt guilty charging your full fee for a short birth, struggled to invest in your

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44:14

Doulas, We Need to Talk About Self-Mothering with Dr....

The Doula Darcy Podcast ·

2026/07/06

As doulas, we spend our days nurturing, supporting, and caring for everyone else. But how can we also teach mothers how to care for themselves? In this week's episode, I'm joined by Dr. Gertrude Lyons, author of Rewrite the Mother Code: From Sacrifice to Stardust, for a conversation that completely reframes what it means to support women through motherhood. We dive into the concept of self-mothering, the practice of offering yourself the same compassion, grace, encouragement, and care

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14:42

If You Hate Social Media, Listen To This First (For...

The Doula Darcy Podcast ·

2026/06/29

Do you hate social media? You're definitely not alone. In fact, it's one of the biggest complaints I hear from doulas. In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too. Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways to improve birth and postpartum care globally? In this episode we'll talk about: How your

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31:46

Why Doulas Need Networking

The Doula Darcy Podcast ·

2026/06/22

On the Doula Darcy Podcast, Darcy interviews Ciarra Morgan, owner of Empowered Beginnings in Austin, host of the Birth, Baby! Podcast, and founder of Birth, Baby! Academy, about using authentic networking to grow a doula business doula without relying heavily on social media or paid ads. Ciarra explains that the best early referrals come from other perinatal professionals such as chiropractors, pelvic floor PTs, therapists, photographers, and birth centers, and emphasizes approaching conversations

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24:57

High Gas Prices, Fewer Inquiries? What Doulas Need to...

The Doula Darcy Podcast ·

2026/06/04

Is Your Doula Business Feeling Slow Right Now? If your inquiries have slowed down, you're not alone. In this episode, Doula Darcy tackles the "elephant in the room" that many doulas are experiencing right now: fewer inquiries, fewer consultations, and a noticeable slowdown in business. Drawing from conversations with doulas across the English-speaking world and her own 16-year-old postpartum doula agency, Darcy shares why economic uncertainty may be affecting client bookings and, more importantly,

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15:55

Stop Complaining about Doula Agencies Taking a...

The Doula Darcy Podcast ·

2026/05/16

Why Doula Agencies Take a Cut (and Why Hard Conversations Matter) The Doula Darcy cuts right to the chase on this episode, urging doulas to stop complaining about typical 25–30% agency commissions (noting 45–50% is excessive) and explaining that agencies earn their cut by handling contracting, negotiations, interviews, background checks, references, invoicing, client management software, and the stress and risk of running the business so doulas can focus on providing care. Drawing from Agency

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11:05

Low-Cost Decisions Are Costing You High-Paying Doula...

The Doula Darcy Podcast ·

2026/05/04

You Can't Build a High-Value Doula Business with Low-Value Decisions In this candid and "slightly spicy" episode, Darcy challenges a pattern she's seeing across the doula industry: the constant search for the fastest, cheapest, and free-est way to build a doula business. From low-cost trainings to DIY websites and free mentorship requests, she breaks down why this mindset is quietly sabotaging doulas and why it directly impacts their ability to attract paying clients. This conversation isn't

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34:43

Pitch Like a Pro: How Doulas Can Land TV, Press &...

The Doula Darcy Podcast ·

2026/04/27

In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere, founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, and ultimately attract more clients. ✨ What You'll Learn The difference between paid advertising vs

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24:33

Introvert Doulas: Protect Your Energy While Growing...

The Doula Darcy Podcast ·

2026/04/20

Would you ever guess that The Doula Darcy is an introvert? She is! And this week, she's sharing encouragement and practical tips for introverted doulas. She explains how introverts recharge alone, why she books her own hotel room at events to decompress and rest early, and how learning about introversion (including the book Quiet) reduced her guilt and helped her plan downtime. Drawing on early career networking at Chamber of Commerce events and later building her postpartum doula business, she

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24:18

What to Do When you Start Earning a Lot of Money as...

The Doula Darcy Podcast ·

2026/03/30

Money, mindset, and what to actually do when your income grows In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world. Money. Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the practical strategies and the mindset shifts needed to handle more income with confidence. What You'll Learn Why making more money can feel uncomfortable (and what to do about it) The

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11:35

World Doula Week - What's a Doula to Do?

The Doula Darcy Podcast ·

2026/03/22

It's World Doula Week! But what the heck does that even mean and what are we supposed to be doing? Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business. ✨ Connect with Darcy on Instagram : @thedouladarcy / thedouladarcy Join My Doula Village for deeper trainings on things like this and so much more! About The Doula Darcy: Doula Business Coach & Marketing

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40:56

Doula Marketing on Instagram: Simple Strategies That...

The Doula Darcy Podcast ·

2026/03/16

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create content that helps potential clients get to know, like, and trust you before they ever reach out. We

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32:36

From Burned-Out Teacher to Online Childbirth...

The Doula Darcy Podcast ·

2026/03/02

If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you. Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy, to talk about what it really takes to build an online offer as a birth worker. We cover: How Lizzie went from high school math teacher to full-time online childbirth educator The truth about "passive income" (and why marketing never stops) Why most doulas

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