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PODCAST

The Doula Darcy Podcast

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you"re just starting out as a doula or looking to take your doula business to

business marketing

All Episodes

20:38

Why I Don't Do CEO Days

The Doula Darcy Podcast ·

2025/09/24

Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business. Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation. She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attending business retreats, Darcy emphasizes the value of stepping out of your routine to spark creativity

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47:30

Claim the Life you Want and Build the Business to...

The Doula Darcy Podcast ·

2025/09/10

Want to meet the Business Coach Behind the The Doula Business Coach? What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I’m pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with my business coach of three years, the incredible Amber Lilyestrom. Amber isn’t just a business coach & brand strategist. She’s a poet, a mom, and a professional crazy cat lady (yes, we explain). She’s also

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44:41

Stop Trading Hours for Dollars in your Doula Business

The Doula Darcy Podcast ·

2025/09/02

The only way to keep serving families without burning out is to design a business that earns you money even when you’re not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you’re on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drained as you do… That’s not freedom. That’s a business model that’s running you. The truth? You can’t

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18:19

How to Promote Your Doula Business Without Spending a...

The Doula Darcy Podcast ·

2025/08/09

You don’t need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community, and in your client work - so you can grow your business without wasting money. What You’ll Learn in

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14:09

When Doing "Nothing" Is Everything: Redefining...

The Doula Darcy Podcast ·

2025/07/23

Postpartum doulas often equate their value with how much they do—laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doulas often undervalue emotional support How our culture ties self-worth to productivity—and how to

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25:25

What to Put on Your Table at a Baby Expo (So You...

The Doula Darcy Podcast ·

2025/07/02

What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you’ve ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I’m sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I’ve seen work (and flop) when it comes to turning a six-foot table into a client-magnet. What you’ll learn: The

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10:34

The Biggest Mistake Sleep Consultants Make and How to...

The Doula Darcy Podcast ·

2025/06/16

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and leads into clients. Darcy also introduces a new 90-day accelerator program aimed at helping sleep

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13:10

Should you "Niche Down" in your Doula Business?

The Doula Darcy Podcast ·

2025/06/08

In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-section postpartum doula The massive opportunity sleep consultants have right now How to identify

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29:47

SEO for Doulas: Finding Clients While You Sleep with...

The Doula Darcy Podcast ·

2025/05/26

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it seems Why doulas can’t afford to ignore SEO in today’s digital landscape How your website can act as

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39:06

Supporting Neurodivergent Families as a Doula with...

The Doula Darcy Podcast ·

2025/05/19

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies

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24:29

Live, Laugh, Lobster: A Doula Retreat You’ll Never...

The Doula Darcy Podcast ·

2025/05/10

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of My Doula Village. Doulas from across the country share what it’s like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and the magic that happens when like-minded caregivers gather in person. Whether you're a doula, a birth

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19:19

Why Your Business Thrives When You Thrive

The Doula Darcy Podcast ·

2025/05/05

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it’s essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and the profound impact of treating yourself with care and respect. Darcy reminds us that self-care isn’t

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52:10

Turning Passion into Passive Income: How Doula Kelli...

The Doula Darcy Podcast ·

2025/04/21

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childbirth education matters more than ever. Kelli shares how her passion for informed birth choices led her

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32:20

The 90-Day Visibility Plan Every Doula Needs (No Paid...

The Doula Darcy Podcast ·

2025/04/15

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads? In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically. Learn how to: Create 90 days of content in 30 minutes Use Facebook or Instagram to actually get leads Overcome the fear of putting yourself out there Build trust with your ideal clients online Repurpose content using simple systems and AI

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22:34

Feast or Famine: The Truth About the Doula Business...

The Doula Darcy Podcast ·

2025/04/09

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredictability and stay grounded during slower times. Key Takeaways: The feast or famine cycle is a normal

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43:01

From Side Hustle to Six Figures with Christine Rogers

The Doula Darcy Podcast ·

2025/03/14

From Side Hustle to Six Figures with Christine Rogers Episode Summary: In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving

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27:59

If You’re Turning Away Doula Clients, It’s Time to...

The Doula Darcy Podcast ·

2025/03/07

Doulas, are you turning away clients because you're booked solid? It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you. I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out,

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39:54

Boundaries in Doula Work: A Conversation with Allison...

The Doula Darcy Podcast ·

2025/02/17

In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What’s her secret? Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations with clients upfront—Allison shares it all on this week’s podcast episode. They discuss Allison's

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41:49

Authentic Copywriting for Doulas and Success without...

The Doula Darcy Podcast ·

2025/01/31

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don’t truly reflect who you are as a doula? In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting is the key to booking more doula clients ✅ How to write in a way that sounds like you and feels natural ✅

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17:45

Creating space for rest: Lessons from a Week of...

The Doula Darcy Podcast ·

2025/01/22

In this episode, I’m coming to you live from Clearwater, Florida, where I’ve spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I’m diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You’ll hear about: How I’ve learned to plan rest before and after big events. Why managing your energy is more effective than managing

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39 results

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