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PODCAST

Make Your Mark Online: Website Tips for Personal Brands

Martin Huntbach & Lyndsay Cambridge

Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh

business management & marketing

All Episodes

21:23

Ep 045: Do You Need a Start Here Page on Your Website?

Make Your Mark Online: Website Tips for Personal Brands ·

2020/03/11

A Start Here page is a way of welcoming a website visitor who's unsure what to do next on your website. They're unfamiliar with you and your business, and a start here page gives them a tour of your site and explains what you do. In this podcast episode, you'll learn... What is a start page and whether you should or shouldn't have one What to include on a start here page How a start here page can convert How we go against what many others say should be on a 'start here' page

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12:58

Ep 044: 4 Instant Ways to Improve Website Copy

Make Your Mark Online: Website Tips for Personal Brands ·

2020/02/22

Website copy is one of the key elements that will make your website a success. That's why, in this episode, we'll give you four easy ways you can instantly improve your writing. You'll learn... How to make your copy more engaging How to identify passive voice How to make your copy less clunky How to use rhythm in your writing

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13:20

Ep 043: Is Google Dead?

Make Your Mark Online: Website Tips for Personal Brands ·

2020/02/13

You may have noticed some changes happening in Google, which can be a bit worrying. In this episode, we're going to talk about these changes, what impact they'll have on you and, most importantly, what you can do about it. We'll be chatting about... - The issues with Google that could lead to less organic traffic to your website - How you can still maintain and even get more traffic from Google even with these changes

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17:05

ep 042: The 6 Elements That Make a Successful Website

Make Your Mark Online: Website Tips for Personal Brands ·

2020/01/29

Everyone wants their website to look great. When our websites look good, we look good. And we feel confident driving traffic to it. But often we get too caught up in how a website looks and we neglect everything else. But there are actually 6 elements that make a great website, and all these need to be carefully balanced. In this podcast episode, I talk about... What the 6 elements are How you can implement these elements on your website How the elements work together How not one website in

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15:59

Ep 041: 8 Ways to Collect Email Addresses On Your...

Make Your Mark Online: Website Tips for Personal Brands ·

2020/01/22

In this super practical podcast episode, we're going to tell you exactly how to collect email addresses on your website. In this episode, you learn... What I class as pushy or annoying ways to capture leads The best way to capture email addresses from your blog How to get people to get in touch with you when they're on your service page What information you should ask for when capturing people's data How you can capture leads from your homepage Resources Content Planner Facebook Group Website

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21:27

Ep 040: How to Plan Over 50 pieces of Content in Just...

Make Your Mark Online: Website Tips for Personal Brands ·

2020/01/15

In this super practical podcast episode, we're going to tell you exactly how to produce over 50 pieces of content in just 30 minutes. You'll probably want to grab a pen and paper for this episode, or better yet, download our content planner which will help you. In this episode, you learn... How to relate your content to the products or services that you offer The type of content that delivers more leads and sales The six key topics you need to cover in your content How to get in front of people

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14:13

EP 039: Why referrals are bad for business - Start of...

Make Your Mark Online: Website Tips for Personal Brands ·

2020/01/08

Up until 2017, we did nothing to market our business. Instead, we relied on referrals. But when you only rely on referrals to fuel your business, you will hit problems. In this podcast episode, we're going to tell you... Why referrals are bad for business The bad things that can happen when you rely on referrals What to do instead of relying on referrals The benefits of actively marketing vs referrals How to turn a referral into an 'ideal' client How content marketing can educate a referral Extra

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18:57

EP 038: How to attract your ideal clients using...

Make Your Mark Online: Website Tips for Personal Brands ·

2019/04/30

How much time do you waste speaking to the wrong kind of clients? Clients that don't want to pay your prices, clients that don't respect your skills and experience. We're always talking about how to attract MORE customers to your website but shouldn't we start talking about how to attract the RIGHT kind of customers. That's what I'm talking about in this week's episode. Over the past few years we've been using our website content to only appeal to our ideal customers. We spend less time trying to

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18:09

EP 037: How attending live events can improve your...

Make Your Mark Online: Website Tips for Personal Brands ·

2019/04/16

What has attending events and conferences got to do with building and improving your website? We attend lots of business/marketing conferences up and down the country and for us, it's easily been one of the biggest contributing factors in growing our business. In this episode we discuss all the benefits that attending events has had on our business and why you might want to start attending them yourself if you haven't already.

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27:22

EP 036: The biggest mistakes we see websites make

Make Your Mark Online: Website Tips for Personal Brands ·

2019/04/02

We live and breathe WEBSITES. And over the years, we've seen it all. The good, the bad and the hideous. But over that time, we've seen a pattern. A pattern of what makes a website good and what makes a website bad. In this episode we talk about the most common mistakes we see websites make so you know what to avoid. These mistakes could be damaging to your website and may cause visitors to: - Leave early - Not take action - Not trust you

en

17:18

EP 035: What is a Learning Centre and why you need...

Make Your Mark Online: Website Tips for Personal Brands ·

2019/03/26

Have you heard of a Learning Centre before? We have one on our website and we also recommend our clients have one too but what is a Learning Centre? And can your website really benefit from having one? In this episode we discuss: - What is a learning Centre? - Why you might need one on your website - The problems with a traditional blog - What to include on a Learning Centre We also talk about how you can get your hands on a Learning Centre at the end of the episode.

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19:27

EP 034: How to take payments on your website

Make Your Mark Online: Website Tips for Personal Brands ·

2019/03/12

Getting paid by your clients is hard enough at the best of times. Wouldn’t it be better if you gave your clients an easier way to pay you, meaning you retrieve payments quicker and it saves time for them? It’s really easy to take payments via your website, and in this episode, I give you 4 ways to take payments, without a big Ecommerce plugin We discuss the costs, pros and cons of the following 4 options: PayPal Buttons Stripe + the WordPress Plugin ThriveCart GoCardless

en

19:13

EP 033: Redesigning your own website - Things to...

Make Your Mark Online: Website Tips for Personal Brands ·

2019/02/27

In this episode we discuss what you need to think about when redesigning your own website. You don't want to lose any valuable content or risk losing traffic so there are a few steps you can follow to safeguard yourself. We discuss: - How to host your new website whilst it's being built - What to consider when choosing a theme - What to do with all your plugins - How to migrate the content - What are "redirects" and when to use them - How to manage your SEO settings Enjoy the show

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21:30

EP 032: How to make your blog posts look good

Make Your Mark Online: Website Tips for Personal Brands ·

2019/02/20

Does your blog content look a bit naff? There are so many blogs out there and it's sometimes difficult to stand out. If you want to make your blog posts sparkle then listen to this week's episode. We talk about all the different things you can do to make your blog posts more interesting and easy to read. Everything from font size to Tweetables. And Headings to bullet points. Everything in this list is what we do to make sure our blog content looks the part. Read more

en

14:50

EP 031: Should you put your prices on your website

Make Your Mark Online: Website Tips for Personal Brands ·

2019/02/12

Pricing is a sensitive topic at the best of times, but it gets even more interesting when we talk about whether or not you should display your prices on your website. In the episode we cover: - Why you might not have your prices on your website - Benefits of putting your prices on your website - What WE did and the results we got - What I'd recommend that you do Like most website topics, we discuss this kind of thing in our membership. To find out more visit https://makeyourmarkonline.net

en

26:36

EP 030: How to create the Perfect Personal Brand Website

Make Your Mark Online: Website Tips for Personal Brands ·

2019/02/07

Why do some Personal Brands attract a huge following whilst some fail to gain any real traction. We've found that there are 5 key elements that will allow you to attract more potential customers using your website. In this episode, we’ll be going through... - How to build trust on your website - How to use your website to attract your ideal clients - How to be viewed as an expert - How to stand out from your competitors - How to transform your readers into paying customers

en

21:35

EP 029: The REAL cost of a bad website

Make Your Mark Online: Website Tips for Personal Brands ·

2019/01/29

Having a bad website can actually COST you money. Nobody sets out to have a bad website, so why does it happen? In this episode we discuss: - How people end up with a bad (or ineffective) website - The downsides of a bad website - How this could be impacting your brand confidence - How this could be impacting your sales process - Why we paid 3x more than we needed to based on their website - How a bad website can impact your SEO - How your website could be affecting your conversions

en

20:48

EP 028: When to Outsource your Website Tasks

Make Your Mark Online: Website Tips for Personal Brands ·

2019/01/21

In this episode, we discuss whether or not you should outsource your website tasks? Websites can be a headache. Small tasks can sometimes take hours to complete and when you get stuck, you feel like pulling your hair out. In this episode we cover: - What we mean when we say outsourcing? - What could you outsource with your website? - When not to outsource work? - When to outsource website tasks? - 3 lists to freedom by Chris Ducker - Where you can find people to outsource to?

en

23:40

EP 027: How we increased our traffic by 10X

Make Your Mark Online: Website Tips for Personal Brands ·

2019/01/15

In this episode I tell you how we increased our website visitors by 10x within 12 months. We discuss: - What we were doing before 2017 - How many visitors we were getting per month - Why we decided to change things - What we did to increase our traffic - How we did it step by step - Traffic number after 2017 Important We’re running a free webinar on Mon 28th Jan. We’ll be covering 5 essential elements that make a perfect personal brand website. https://jammydigital.com/webinar

en

19:19

EP 026: New Years Resolutions for your Website

Make Your Mark Online: Website Tips for Personal Brands ·

2019/01/09

Every year pretty much every business owner sets themselves new goals, new targets to hit and areas to expand or grow. But often, we don't set ourselves any goals for our website. Our businesses are growing and changing, yet our websites remain static. This is a huge mistake. Having no goals for your website means the part of your business that's viewable to the world is out of date and inefficient. In this podcast episode, I talk about goal setting for your website and how to measure website

en

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