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PODCAST

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

If you"re fed up with the non-stop solopreneur grind… I"m so glad you"ve found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue

business entrepreneurship

All Episodes

41:10

The Matriarchy Would Never Sell You Patriarchy in Pink

Promote Yourself to CEO | Small Business Strategy for... ·

2026/10/05

Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover. I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing for being ambitious I was watching a whole generation of women get handed permission to want things out loud. Charge money. Take up room. Want more. Call yourself the boss. What none of us could see yet was that the thing being hand...

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56:18

The Matriarchy Would Never Assume You Are The Safety Net

Promote Yourself to CEO | Small Business Strategy for... ·

2026/10/01

When I first started my business, I remember being so frustrated that all the advice was ‘hustle harder’. I was actively looking for my own coach in the summer of 2010, when my twins were about 6 months old, and I was trying to work out how to move a more traditional boots-on-the-ground, in-person local consulting practice to an online model using GoToMeeting and Skype (yep – we were in the early days of being able to work from home finally). And so much of the advice I heard didn’t work beca...

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55:55

Everyone Is Using AI Wrong with Gabi Day

Promote Yourself to CEO | Small Business Strategy for... ·

2026/09/24

"I need Spicy Rach." Gabi Day said that to me on a call about ads, and I knew exactly who she meant. Spicy Rach is the version of me that shows up when I am fired up about something and want to see it change. She is also the version I have spent years keeping mostly off the internet. Gabi does not have that problem. She shows up as 1000% herself all the time, and that is the whole reason her marketing works. So when we both spent the last six months buried in building out AI for our businesse...

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49:38

Why Your AI Keeps Sounding Like Everybody Else

Promote Yourself to CEO | Small Business Strategy for... ·

2026/09/17

There was a three-ring binder in my dad's insurance agency and we called it the "office bible". That binder was a business brain about thirty years before anyone thought to sell you one. A woman who worked for him built it. Every task she did had a checklist in that binder, so when she wasn't there, somebody else could sit in that front seat, answer the phone, and take a payment from whoever walked through the door. This was the nineties. Somebody had to be there. I was in middle school and I...

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43:42

You Can't Delegate Confusion to AI

Promote Yourself to CEO | Small Business Strategy for... ·

2026/09/10

Two overlapping circles on a piece of paper. Human only on the left, AI only on the right, and the overlap in the middle where almost nobody is spending any time at all. That is the whole exercise. My cousin Kendall gave me the version of it that ended months of AI pushback inside her tech company, and I tell that story at the top of the episode. What matters here is what it does. This is episode three of Human First: AI for High-Trust Businesses (you can catch up with episode 1: Human First ...

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32:52

Where AI Is Quietly Breaking Trust With Your Clients...

Promote Yourself to CEO | Small Business Strategy for... ·

2026/09/07

Send us Fan Mail A few months ago I made three photorealistic images of myself, put my logo on them, and posted them to Facebook.People laughed. They were supposed to. I had run my real photo shoot images through a meme generator with a 2,000 character summary of my business, and what came back was, in my head, cartoonish. Obviously fake. A joke. Then a couple of comments came in. This is kind of creepy. This isn’t you, right? I went looking for those images this week to pull them for t...

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58:28

Human First AI Is a Decision Not a Vibe

Promote Yourself to CEO | Small Business Strategy for... ·

2026/09/02

Send us Fan Mail Most of the conversation about AI is happening at two extremes. Founders bragging publicly about the payroll they cut, and founders refusing to touch any of it. Both are missing the point, and neither one leaves you with an answer you can actually run a business on. So I spent six months deep diving into AI so I could form my own thoughts. Three programs, an intensive, and a lot of building. Not reading about it. Not collecting other people’s opinions. Actually using it insid...

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36:55

My 90 Day Plan Did Not Survive July

Promote Yourself to CEO | Small Business Strategy for... ·

2026/08/26

Send us Fan Mail There is still a block sitting on my calendar from the second week of July that says “Record new podcast episodes.” I never moved it. I sat down in front of it most mornings, pushed it to the next day, then to the next week, and eventually I stopped pretending and just let it sit there being wrong. My granny died while my family was in Italy – just 6 months after my mom passed away. So instead of returning home and jumping right into my Q3 90 Day Plan that I’d created b...

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25:37

Why Your Right Hand Person Belongs in the Planning...

Promote Yourself to CEO | Small Business Strategy for... ·

2026/07/09

Send us Fan Mail You come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list nobody has the context for. Elise Arsenault knows that exact moment. She built The Global Actor into a training program the audiobook industry has come to trust, with ten of her graduates nominated at this year's Audies and several of ...

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35:37

Why Hiring a Team Won't Fix Your Capacity Problem

Promote Yourself to CEO | Small Business Strategy for... ·

2026/07/02

Send us Fan Mail Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around. Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and left with their caseloads. The loyalty she thought she had earned was not for...

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41:54

How I Took a Full Month Off in Italy (While My...

Promote Yourself to CEO | Small Business Strategy for... ·

2026/06/25

Send us Fan Mail Right now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full Under the Tuscan Sun moment. There is a family wedding tomorrow, a welcome dinner tonight, and still another 2 weeks of exploring Florence and Rome ahead. What I am not doing is refreshing my inbox in a panic, wondering whether everything is quietly falling apart back home. I already know it isn’t. My business can run witho...

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30:31

Pre-Sell Your Fall to Beat the Summer Cash Dip

Promote Yourself to CEO | Small Business Strategy for... ·

2026/06/18

Send us Fan Mail There is a specific kind of quiet that gets under your skin in July, and it has nothing to do with a slow, lazy afternoon. It is the quiet of your bank account. Clients are off on vacation, nobody is starting anything new, and you can feel the revenue dip coming the way you feel a storm before it lands. I used to brace for that quiet too. Now I don’t, because of one strategic move I make almost every summer. It is the same reason I can spend a month in Italy with my family wi...

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26:02

How to Take Summer Hours Without Losing Clients

Promote Yourself to CEO | Small Business Strategy for... ·

2026/06/11

Send us Fan Mail I grew up in the river realm of Virginia, where everyone either had a boat or knew someone who did, and summer meant Friday afternoons out on the water before the weekend even started. The reason my family got to do that was simple. My dad ran summer hours in his business, and by noon on Friday the office was empty and everyone was gone. I didn’t clock it as a business decision back then. I just knew we were a little different. But I’ve run summer hours in my own business eve...

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33:14

Why Fall Chaos Is a Summer Planning Problem

Promote Yourself to CEO | Small Business Strategy for... ·

2026/06/04

Send us Fan Mail My three teenagers are home for the summer, the calendar cleared out the last week of May, and like a lot of business owners I could feel the pull to write the next two months off and call it a season. I’m not doing that, and I don’t want you to either. After almost 20 years of running this business, here’s what I’ve watched happen every single year. The women who disappear completely in June and July are the same ones scrambling in September, marketing dried up, no clients i...

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47:25

Notes to Future Me: A Simple Habit to Protect Your...

Promote Yourself to CEO | Small Business Strategy for... ·

2026/05/28

Send us Fan Mail There is a note blocking off the last week of May in my calendar, and it is yelling at me. Last week of school. Do not plan anything. All caps. Too many exclamation points. When I open it, past me has left the longer version: be nice to yourself, Racheal, there will be concerts and awards and kid stuff, the twins get out by one most days. I wrote that a year ago, for the version of me who would forget. And she always forgets. Here is the thing nobody tells you about capacity....

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37:21

The Mid-Year Review That Resets Your Second Half of 2026

Promote Yourself to CEO | Small Business Strategy for... ·

2026/05/21

Send us Fan Mail If the plan you wrote down in January no longer matches the year you're actually living, you're not behind. You're just due for a review. This is the time of year where I see most women entrepreneurs do one of two things. They abandon the plan entirely and start running on default, or they white-knuckle a plan that stopped fitting their reality months ago. Both end the same way: a Q3 where nothing feels like it's working and you can't tell why. So in this episode I'm walking ...

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45:31

The Invisible Ceiling Holding You Back from Your Next...

Promote Yourself to CEO | Small Business Strategy for... ·

2026/05/13

Send us Fan Mail Most women don’t realize they’ve built a ceiling around their next opportunity until they’re standing right in front of it. It looks like turning down a speaking opportunity because you have nothing to wear. It looks like saying no to the podcast interview because your hair needs to be colored. It looks like quietly opting out of visibility because the version of you that needs to show up doesn’t feel like the version of you that exists right now. In this episode, Racheal sit...

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59:27

The CEO Ceiling Assessment

Promote Yourself to CEO | Small Business Strategy for... ·

2026/04/23

Send us Fan Mail Most women entrepreneurs hit a ceiling in their business somewhere in the $100K–$1M range – and most generic advice will tell them the fix is more revenue, a new funnel, or a mindset shift. That advice is wrong. Or at best, it’s treating a symptom. In this live assessment, Racheal walks through the five areas where the real ceiling lives and why most business owners misdiagnose where they’re actually stuck. Capacity isn’t just about time. There are four different kinds, and m...

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26:45

If You Are The System, Then You Are Also The Ceiling

Promote Yourself to CEO | Small Business Strategy for... ·

2026/04/15

Send us Fan Mail Ever wake up in the middle of the night with a line that feels like it downloaded straight from the universe? That happened to me a few weeks ago. I sat straight up, grabbed my phone, and emailed myself these words: If you are the system, you are the ceiling. The next morning I Googled it. Searched my inbox. Ran it through Claude and ChatGPT. Nothing. It was just… there. And suddenly I couldn’t unsee what it meant. For months, people have been asking me the same question: How...

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33:54

Why Successful CEOs Build for Seventy Percent

Promote Yourself to CEO | Small Business Strategy for... ·

2026/04/14

Send us Fan Mail You know that feeling when your business is growing, but somehow you feel more trapped than ever? More clients, more revenue, more team members… and somehow less freedom than when you started. Here’s the truth nobody tells you: growth doesn’t automatically create capacity. In fact, if you don’t redesign how you operate, growth will squeeze you harder than startup mode ever did. Most women entrepreneurs I work with hit a ceiling around the same point. They’ve built something r...

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