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PODCAST

Bulletproof Dental Practice

Dr. Peter Boulden & Dr. Craig Spodak

A dental podcast about the business of dentistry, with practical advice on what it actually takes to grow a successful practice: marketing, patient enrollment, systems, team leadership, retention and referrals, and how to build wealth that doesn"t depend on your clinical days. But a great practice is only half of it. This show is also about finding fulfillment in dentistry again, and having the honest conversations most dentists only have behind closed doors: burnout, money, partnerships gone

business entrepreneurship

All Episodes

36:45

Rent or Own Your Practice Building?

Bulletproof Dental Practice ·

2026/10/05

Many dental practice owners suffer from a dangerous financial misconception: that signing a 10-year lease is the low-risk choice, without realizing it carries the same level of commitment as buying a commercial property. The only difference is that after a decade of writing rent checks, you haven't built equity for yourself - you've simply paid off the landlord's mortgage while sinking hundreds of thousands of dollars into non-transferable leasehold improvements. In this episode, Dr. Peter Boulden

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19:53

Selling Your Practice: What the Math Really Says

Bulletproof Dental Practice ·

2026/10/01

Dentistry has sold practice owners a seductive dream: grind it out for a decade, build up a million-dollar practice, sell out to a broker or DSO, and ride off into the sunset with a life-changing check. But when you strip away the selling hype and look at the actual balance sheet, the reality of a practice sale is often a brutal financial haircut. Practice owners regularly confuse top-line sticker price with spendable post-tax cash, mistakenly viewing an exit as their primary nest egg while trading

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37:24

Why a $15M Dental Group Owner Isn't Selling (And Why...

Bulletproof Dental Practice ·

2026/09/24

When Dr. Zachary Kingsberg first called the hotline (Episode 450), he said he'd only sell his five-practice group for a "stupid multiple" of 13x to 15x EBITDA. But after running the real math and realizing zero-interest-rate multiples are gone, Zach returns to the show for a conversation to unpack what the realities behind his itch to sell, and why it probably shouldn't be scratched just yet. Managing five high-volume Dallas practices while living in California, Zach doesn't work in the chair,

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01:09:42

Build a Practice You Don't Need to Escape | Dr....

Bulletproof Dental Practice ·

2026/09/22

Dr. Richard Low started a podcast in his closet. Eight years later he was the CEO of 35 dental offices and the most miserable he had ever been. He walked away from eight figures to save his marriage and his mental health. In this episode, Richard joins Dr. Craig Spodak and Ian de Jongh to talk about what he would build instead. The answer isn't a number of offices. It starts with the question Craig keeps coming back to: what do you actually want your life to feel like? From there it gets practical:

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35:14

Associate to Owner: Burn the Boats

Bulletproof Dental Practice ·

2026/09/10

We got an email titled "Is Everything Going to Be Okay?" A Navy veteran producing over $1M a year as an associate is three months from opening a $2.9M startup in a building he bought. $20K a month in debt. Seven ops, with plans for 14. And he's lying awake wondering if he did the right thing. He asked Peter and Craig two questions: when do I quit my associate job, and is everything going to be okay? Craig's answer on the first is burn the boats. Pick a date, honour your commitment, and don't let the

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31:04

The 5-Point Fix for Unscheduled Treatment

Bulletproof Dental Practice ·

2026/09/03

More than half of diagnosed dental treatment walks out the door unscheduled. Most practices respond to low case acceptance by buying more new patients instead of fixing the leak. In this episode, Peter brings a 5-point fix for the treatment you've already diagnosed, from your treatment plan follow-up protocol to reducing friction to owning the money conversation. The through line: your software builds the list, but a personal text or 30-second video from the doctor beats every generic patient

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37:13

Zombie DSOs and the Fear Merchants

Bulletproof Dental Practice ·

2026/08/27

Dentistry has become a target. From Hormozi-style marketers to practice brokers charging six figures for "scaling retreats," everyone suddenly wants a piece of the profession. In this episode, Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh unpack why dentists are easy prey, how to spot the warning signs of a predatory pitch, and why the same voices who screamed "sell now before the bubble pops" in 2023 are now selling solutions to the dentists who listened. They also dig into the rise of the

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29:52

If You're the Smartest in the Room, Leave

Bulletproof Dental Practice ·

2026/08/05

The fastest way to stall your growth is to be the most accomplished person in your circle. Peter and Craig are living the opposite this summer. Craig is recording from Aspen and Peter just got back from Baker's Bay, both dropped into rooms where they quickly realized they are a smallest fish in the pond, which is exactly where they want to be. Recorded the week of the sold-out Bulletproof Summit, the conversation starts with a question: why does dentistry attack its own? Post about expanding from

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49:25

Hotline Calls: When Is the Right Time to Sell?

Bulletproof Dental Practice ·

2026/07/31

"I'd only sell for a stupid multiple. Thirteen, fifteen X." A five-practice owner from Dallas calls the hotline with the question every group owner is quietly asking: when do I sell, and what's the highest multiple anyone has actually gotten? What follows is one of the most candid breakdowns of the DSO economy you'll hear anywhere. Zombie DSOs, zero interest rate policy, bridge loans at 18 percent, dilution that sellers never see coming, and why a headline multiple is not the same as a check. Peter

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16:30

"I Hate Dentists" Is a Cry for Help

Bulletproof Dental Practice ·

2026/06/04

"No offense, but I hate dentists." Most providers hear it, laugh it off, and lean the chair back. Craig and Peter make the case that it's actually a cry for help, and the doorway to a relationship the patient never leaves. This episode unpacks one of the biggest misconceptions in dentistry: that sales and patient care are in conflict. They argue the opposite. The best dentists are the best communicators. They understand what matters to patients, help them see what's possible, and guide them toward

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57:47

Dr. Brian Harris: What Five Practices Taught Him

Bulletproof Dental Practice ·

2026/05/20

Dr. Brian Harris built five dental practices, filled his garage with a Lamborghini, a Ferrari, a GT3, and a G-Wagon, and still wasn't any happier than when he had one office. So he did what almost no one does: he sold the practices back to his associates, went back to one location, and doubled down on the craft he actually loves. In this episode, Peter, Craig, Ian, and Brian unpack the real story behind the highlight reel. Why ego drives expansion more than strategy. Why financial success doesn't

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47:02

MyStory: $6M, 35 Employees, and a Leadership Problem

Bulletproof Dental Practice ·

2026/05/12

Dr. Tommy Dooley bought a low-reimbursement practice in 2017 doing $1.3M with $600 crowns. Eight years later, he's at $6.1M across two locations with three partners, 35 team members, and 47% overhead. He followed the Bulletproof playbook to the letter: dropped from 10 insurance networks to three, expanded from 7 to 12 ops, brought in partners, and hit 20% year-over-year growth for five straight years. But then he hit a problem growth could not solve: he's redlining. Not clinically. Not

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39:24

Hotline Calls #1: Ownership Mindset and Protecting...

Bulletproof Dental Practice ·

2026/04/10

The Bulletproof Dental Podcast Episode 431 HOSTS: Dr. Peter Boulden, Dr. Craig Spodak and Ian de Jongh DESCRIPTION Welcome to the first episode of Bulletproof Hotline, where real dentists and dental team members call in to share what they are facing in practice and in life. Peter and Craig respond with the same honest, practical feedback they give inside the Bulletproof Mastermind. In this episode, Peter Boulden, Craig Spodak, and Ian De Jongh (CEO of Bulletproof) explore the critical role of

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31:13

What Makes a New Patient Choose You? (Part 2)

Bulletproof Dental Practice ·

2026/04/08

The Bulletproof Dental Podcast Episode 430 (Part 2). HOSTS: Dr. Peter Boulden and Ian de Jongh DESCRIPTION Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this

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54:56

Can Membership Plans Replace Insurance?

Bulletproof Dental Practice ·

2026/03/25

The Bulletproof Dental Podcast Episode 429 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Jim Higgins DESCRIPTION Jim Higgins, CEO of Clerri, shares insights on industry trends, membership models, and disruptive strategies in dentistry. This conversation explores how technology, AI, and innovative business models are transforming patient engagement and practice growth. TAKEAWAYS Industry trends in dentistry Membership and patient loyalty strategies Role of AI and technology in practice

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53:24

MyStory #1: Dr. Brown's Reappointment Fix

Bulletproof Dental Practice ·

2026/03/18

The Bulletproof Dental Podcast Episode 428 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak GUEST: Dr. Cary Brown DESCRIPTION "MyStory" is a new Bulletproof series where real dentists share their real story: what's working, what's not, and the questions they can't get answered anywhere else. Each episode is a one-hour Master Class. Peter and Craig give practical advice, just like they do inside our Mastermind Program and at the Bulletproof Summit. The point is simple: you'll hear your own challenges

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37:39

The Surprising Sign Your Practice Is Winning

Bulletproof Dental Practice ·

2026/02/12

The Bulletproof Dental Podcast Episode 425 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this engaging conversation, Peter Boulden and Craig discuss their recent mastermind retreat, sharing insights on personal growth, community support, and the challenges faced in the dental profession. They emphasize the importance of building relationships with patients, navigating quality problems, and embracing change and innovation in business ownership. The discussion also touches on the role

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37:56

What if Elon ran your practice?

Bulletproof Dental Practice ·

2026/02/05

The Bulletproof Dental Podcast Episode 424 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this episode of the Bulletproof Dental Practice Podcast, Craig Spodak and Peter Boulden discuss various aspects of running a successful dental practice, focusing on the importance of hygiene, incentives for staff, and the challenges of scaling. They explore the disconnect in dental hygiene practices, the need for alignment within teams, and the potential for burnout in the profession. The

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30:18

New Year Reflections and Goals

Bulletproof Dental Practice ·

2026/01/08

The Bulletproof Dental Podcast Episode 422 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this episode of the Bulletproof Dental Practice Podcast, Craig Spodak and Peter Boulden discuss the significance of the New Year as a time for reflection and goal setting. They emphasize the importance of strategic planning in dentistry, highlighting how the urgent often overshadows the important tasks that lead to growth. The conversation explores the allure of production over strategic thinking,

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56:18

5 Things We've Learned in 45 years of Dental Marketing

Bulletproof Dental Practice ·

2026/01/02

The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the

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