In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

Next on the Standing Out Podcast: We dive into the topic of allowing agents the freedom to focus on what truly matters – fostering lasting customer connections and expanding their horizons. Discover the vital pulse powering logistics as we chat with Shivrani Narayanan, the client service maestro at SPI Logistics. From her ascent from a client care coordinator to her current role, Shiv personifies the spirit of dedication that keeps the wheels of commerce turning smoothly. A word ab...

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands. A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically? To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands. Connect with Omnilab:

This episode features Purna Virji, principal consultant of Content Solutions at LinkedIn, and explores her holistic view of content marketing. She dives into what has shaped her perspective through her 20-year career in marketing as a content creator, program manager, SEO public, instructional designer, and brand evangelist. Tune in to learn more about mentorship's role in Purna’s journey in content marketing and hear some of the best engagement tips from one of the industry’s social media

In this week’s episode, we chat with Cody McLeod, President and Founder of Utility Plumbing Services.In our conversation, we explore his journey from working in his family's plumbing business to starting his own company. Cody also opens up about the personal adversities he faced during the COVID-19 pandemic, which significantly impacted his professional life and led to his departure from the family business. Cody also talks about his tumultuous exit, including the legal and financial challenges he

Episode 3: Incrementality is the only marketing metric that mattersIn this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.For show no...

Send us a Text Message.Welcome to a Quick Tip Episode! Today, we're talking about something every entrepreneur struggles with: staying efficient and productive in our businesses. Because let's be honest, even with the help of AI tools, we still find ourselves getting distracted, hitting roadblocks, going down rabbit holes, or simply feeling frustrated with the results we're getting from tools like ChatGPT.I get it, I do.So today, I'm sharing seven easy ways you can use AI tools

Another episode has landed! In this instalment, we spoke to Frank Haresnape – a fellow South African, and, the Global Brand VP for Unilever's Knorr & Scratch business unit. Frank’s is purposeful and passionate about the work he does, so we hope you’re as inspired by this conversation as we are!

Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond."Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's impact. Delve into the B2B and B2C perspectives on using these channels together, exploring the do's and don'ts, the pitfalls of unsolicited messages, and the art of crafting a holistic customer journey. From

In this episode, we discussed some important points from marketing 6.0 book for philip kotler and we discussed the latest technology and whether all of it is useful and effective for business or not.Don't forget to evaluate the episode and you can follow us on Instagram from the link below. https://www.instagram.com/marketing_chitchat_podcast/ في الحلقة دى اتكلمنا عن بعض النقط المهمه في كتاب marketing 6.0 لفيليب كوتلر وناقشنا لو فعلا كل أساليب التكنولوجيا الحديثة مفيدة وفعالة فعلا للبيزنس ولا

Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partnerships with iconic IPs like Marvel and Buffy the Vampire Slayer are reshaping the audiobook market. Discover the shifting demographics of audiobook l...

In this episode, Molly Baker, founder of Indie Consulting, is joined by an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand

Lainey Cameron and Paulette Stout introduce listeners to their new book marketing podcast: The Best of Book Marketing. In this episode, they talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.Common mistakes that authors make when building a book marketing plan include misunderstanding the role of social media, not defining goals, and lacking a clear target reader. They also chat about the dangers of comparing ourselves

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverSelling out our in-person event ticketsStrategies for getting more online reviewsHow to think through structuring your marketing teamLive chat on websitesPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on

In this episode, we discuss tools that we feel most small business marketers will find useful. We chat about the sheer volume of tools out there and how we feel it's best to focus on the big tools that we know will help. Expect talk around AI, video, images and also a fair amount of banter between the shots. Fun, tools and marketing chat!

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers? I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on? Hayley, you seem like a great leader - how do you get good at having difficult conversations? What is some marketing you can do for free? How can I

How should you set up your Instagram bio? Today, I’m introducing my new series of summer shorts that will give you actionable advice in quick episodes. This episode is all about how to use your Instagram bio effectively, plus how to choose your profile picture and the three pieces of information that are crucial for making your page searchable.Review full show notes and resources at http://mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training:

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there

Discover the incredible power of collaboration and expertise-sharing in the shed industry! Join us as we continue our chat with Richard Mashburn, who passionately discusses how genuine efforts to help others can lead to remarkable success. Learn how step-by-step guidance on social media and a dedication to assisting newcomers can foster a supportive and thriving community. This episode will leave you inspired to share your knowledge freely and embrace the values of passion and integrity for t...

Did you use ChatGPT to learn how to change a tire? Today is the day we unpacked the power of ChatGPT tell you how we give your and we talk to you about how we use it to break the cycle of writer’s block or even to help in efficiency when it comes to creating copy or content. We also challenge Chat GPT to create content - for a tire salesman/ sales page, because why not?But even better we kick it with a conversation Travis Kelce and Taylor Swift. Before she was the performer, you guys know now...