You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue. We will cover topics such as how to get started (even if you’ve never run an event before),

In the crowded and competitive world of event services, how can agencies and suppliers truly stand out? Join Cat Kevern, a seasoned expert in B2B marketing, as she pulls back the curtain on what really works, and what doesn’t, in the ever-evolving landscape of event marketing. Cat shares real stories and actionable strategies focused on authenticity, community building, and bold branding to help event agencies and suppliers rise above the noise. 🔑 Key Takeaways from This Episode: - The

Send us a text Prepare to have your assumptions challenged about what your feline friends truly need for their wellbeing. Our conversation with Dominique from the popular Instagram account Miss Ivy Cat reveals why grass isn't just for dogs—it's a vital part of creating a thriving environment for indoor cats too. Dominique shares the heartwarming story of adopting her "soulmate in cat form," a special needs shelter cat named Ivy who waited patiently for the right person to come along. What st...

這期邀請到我的新書《刺蝟抱月亮》的編輯丸尾 一起來聊聊寫書會碰到什麼有趣的事情吧！ 《山羌閱覽室》期待每週一次為你而讀，也聊聊我為什麼迷上這書， 請持續每週三收聽，我們約定用一年時間認識52本書吧！ 願每本書曾給我的力量，透過節目傳遞給你， 亦或許在其中你能找到值得一讀再讀的深愛篇章。 連俞涵 FB https://www.facebook.com/babyfishtube IG https://www.instagram.com/lienbaby ・ 節目監製｜凱特文化 K.A.T.E Publishing/Intergrate Marketing 合作洽談｜podcast相關合作請來信 katedog@ms35.hinet.net 聆聽回饋｜cindyharriet@gmail.com ・ 視覺設計｜萬亞雰 製作統籌｜Dory 節目剪輯｜房子共同工作室 音樂來源｜ Falling Slowly by Peter McIsaac Short forest ambience, birds, distant river, Cat Tien

Amy lost Roy two weeks before we recorded this. Roy was her cat for seventeen years—what she calls her "heart animal." If you've ever had one, you know what that means. If you haven't, you probably think we're being dramatic about a pet, and you can go to hell.We talked about grief, but also about mortality and meaning and why our culture is so fucking terrible at dealing with death. Amy's been wrestling with the big questions lately—what happens when we die, how to build a coherent worldview

Ever wondered how authors find the courage to tackle life's most difficult topics on the page? Clinical Hypnotherapist, TEDx speaker, and author Cat Williams and I will unpack how confidence can play a crucial role in writing a book. Known as "Confidence Cat," my guest, a Clinical Hypnotherapist, Rapid Transformational Therapist, and author will share her journey from writing her first book "Stay Calm and Content: No Matter What Life Throws at You" to her current work-in-progress "Break the ...

Brand⚡️Spotlight: Brand's Best Friend Website: ⁠https://brandsbestfriend.io/⁠ Why we love them. Brand's Best Friend are an e-commerce marketplace management agency helping pet food brands grow on platforms like Amazon, Chewy, and Walmart. They are passionate pet people, here to support the success of other pet lovers – just like you. They make it easy for you, so you can focus your time on your business (and your pets). 🔍 INSIGHTS & ANALYSIS 📈 The Rise of the “Cat Dad” is Reshaping t...

Omul marketing – Cristian Birta – ne dezvăluie ce face un specialist pensionat la ... 50 de ani! Cum a ajuns ‚Chinezul’ să descopere ce e cu adevărat cel mai important lucru în viață și cât i-a luat să îl obțină? Și mai ales care este super puterea pe care o avem toți, o ignorăm, și ratăm șansa să ne facem singuri viața mai bună? Afli azi, din podcastul care te introduce în lumea social media și a marketingului de succes. Un dialog din care poți fura gratis ceea ce alții plătesc cu bani grei....

Welcome to the very first episode of Landings! Camille Zyniewicz sits down with her colleague and friend Zachary Nelson, Chief Marketing Officer at Viewrail, for a deep dive into the winding career path, creative energy, and people-first culture that fuel his work—and Viewrail’s rapid growth. Zac shares how he went from making backyard miniDV films and a video game called “Cardio Cat” to leading marketing at one of the most design-forward home product companies in the U.S. – headquartered in...

On this week’s episode, we unpack our reactions to the new live‑action How to Train Your Dragon. From Toothless’s CGI magic to the cast’s chemistry and storytelling choices—we’ll tell you what soared, what stumbled, and whether these live actions are an artistic need or just a marketing strategy. Tune in for all the post‑screening feels in our cinema corner.Don’t miss our video content on Youtube and follow us on Instagram for the latest updates!

In this conversation, Clayton and Sam discuss innovative strategies for selling pet products, contrasting scrappy, direct customer engagement with digital marketing approaches. They explore the challenges of direct-to-consumer (DTC) business models, particularly in the pet industry, and emphasize the importance of adapting to changing consumer preferences and market dynamics. The discussion highlights the need for retailers to innovate and compete effectively against larger DTC brands, while also

In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals. Join us as Paul shares his journey from acting and theatre production to leading some of the country’s most iconic consumer events for pet lovers. This conversation dives deep into the evolution of the festivals, the growing demand for immersive and authentic brand experiences, and why live events remain such a p...

Persistence is second nature to farmers—but what happens when the very people who feed us are forgotten in conversations about the future? In this episode, I reflect on how agriculture is too often left out of workforce and economic planning, even in farm towns. Joined by Cat Frans, we explore the power of storytelling, the role of marketing in agriculture, and why supporting American-grown food matters now more than ever.

What makes a college logo not only inspire but last? How do you engage your campus community around it? And how do you know it’s time for a change? In this episode of the Campus Spirit series, we explore how logos evolve from simple sketches into lasting symbols of pride and identity. A great college logo doesn’t just look good across multiple platforms, it sparks emotion, reflects culture, and stands up to decades of student experiences and institutional change. Agency Marketing Director Cat...

If you were diagnosed with a rare condition that could leave you paralyzed, would you leave corporate America, and liquidate your 401K to buy a boat and sail around the world? This is the story of Oliver Widger, or sailing_with_phoenix on Instagram and Tik Tok—a man decided to follow his dreams and set sail fromOregon to Hawaii with nothing but YouTube tutorials, his cat Phoenix, and a dream. And the internet took notice. This is for anyone who’s ever dreamed of leaving the 9-to-5 grind . . ....

summaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective marketing strategies. They emphasize the importance of understanding the market and building relationships through trade shows and targeted communication.takeawaysThe UK is a highly developed market for pet products.There is a growing demand for pet products in the UK.Private equity

SummaryIn this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food

Cât durează să-ți faci un site? Nu 4 săptămâni. În teorie, semnezi contractul și într-o lună ai site-ul gata. În practică? Lucrurile stau puțin diferit. Nu pentru că programatorul întârzie. Ci pentru că în spate se află: decizii de poziționare,blocaje personale,lipsa materialelor,autosabotaj subtil: „poate nu e momentul”, „nu știu cum să scriu despre mine.” În acest episod din podcastul meu Click & Connect vorbesc despre ce influențează REAL timpul de livrare al unui site și cum ...

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/ WATCH ON YOUTUBE:

keywordscharity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailerssummaryIn this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent