SummaryIn this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food

Episodul 17 de FUTURE-PROOF your mind l-a avut ca invitat pe Marius Olteanu, Chief Marketing Officer al Bittnet Group, una dintre cele mai mari companii IT listate pe Bursa de Valori București.Cu o experiență de peste 10 ani în industria de marketing și publicitate, Marius a povestit despre schimbările care au loc în prezent în departamentele de marketing, mai ales în contextul evoluției și integrării AI, ce campanii funcționează în B2B și cum să rămâi relevant într-o industrie extrem de dinamică,

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/ WATCH ON YOUTUBE:

keywordscharity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailerssummaryIn this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent

In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, about Jaguar’s dramatic reinvention. With car sales paused and a controversial brand overhaul underway, McGovern explains why the future of Jaguar depends on embracing change—even if it means dividing opinion. They discuss: the global reaction to the Type 00 concept and rebrandthe backlash on social mediathe creative vision behind tran...

Hey Nancy & PJ listeners! We would love to hear from you so click here to send us a text! Chapter 60: Nancy’s mental state is spiralling and she has never felt as isolated or alone. Where is PJ?In this episode:Check out our new website Nancy & PJ.comMotorsportBook 100 Years of Women: Motorsport & MonacoRallye des Princesses 2025 Monaco Grand Prix Automobile Club de MonacoThe Pink Cat Digital Marketing AgencyBook Alicia Sedgwick BEINGSave the Rainforest Charity Gala MonacoJunk Kouture

Ever wondered why some bars proudly wear their one-star Yelp reviews like a badge of honor? In the cat-and-mouse game of underage drinking, fake IDs are getting more sophisticated—and bars are on the front lines. But cracking down without scaring off real customers or running afoul of the law? That’s the real trick. In today's episode: Learn why scanning IDs is only one piece of the puzzle in spotting fakes.Hear how rewarding staff for catching phonies creates a culture of compliance.Find out...

In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies. Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within ...

SummaryIn this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these products, the challenges of subscription services, and the implications of consumer behavior in the pet market. The conversation then shifts to the veterinary sector, addressing issues such as pricing, transparency, and the influence of corporate ownership on veterinary practices. The

Meet Sarah Rushbrooke. (And Abbey the Greyhound.) Sarah is about to brighten up your day. Honestly, just between you and me, I got emotional a couple of times just hearing her speak. She shares her passion for flowers and how she made the leap from from her “boring career in marketing” to pursue a life as a florist. We chat about living life “as a bit of a scaredy-cat” but still not letting fear make the decisions and about showing up as ourselves online and in our work.Her business and creativity

Mikkel deMib Svendsen is a SEO Legend. One of the original SEOs, Mikkel was known around early search conferences as the man in the bright orange suit. His almost adversarial take on Google in the early days set a tone and standard for how SEOs felt about working with the search engines in a friendly game of cat and mouse. Mikkel has continued practicing SEO while pursuing several other life passions, including a highly successful side-career as a potter and pottery instructor on YouTube where he

What is earthmoving and mining like in New Zealand? Well Mack travels around the world to find out. On this episode, Mack sits down with Richard Clark, Brand and Events manager with Terra Cat to talk all about Mack's adventures in New Zealand. We visit all the big dirt contractors and mining companies on both North, and South Island to learn about equipment, projects, mining, and culture in New Zealand. Terra Cat hosted us at their facilities in Christchurch and aided in visiting the 789 haul...

În episodul 210 vorbesc despre o noțiune foarte des utilizată de multe persoane în ultima perioadă, anume „consecvența” (în engleză, „consistency”). Deschizi social media și în primele câteva secunde cu siguranță vezi un clip în care cineva îți spune cât de important e, dacă vrei rezultate, să fii consecvent. Până în punctul în care te-a convins. Și spui „gata, vreau să fiu așa!” Doar că nu știi de unde să începi în brandul personal. În acest episod îți spun 11 lucruri care funcționează pentr...

This conversation delves into the evolving landscape of direct-to-consumer (D2C) fresh food subscriptions in the pet industry, particularly focusing on dog and cat food. The hosts discuss the challenges faced by these subscription models, including market saturation, consumer behavior, and the impact of heavy marketing on traditional pet food businesses. They also explore the unique challenges in the cat food market and the controversies surrounding pet nutrition, particularly the role of

Welcome to an audio edition from Unmade.Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May 2025), REmade (23 Sept), Unlock (Oct

Send us a text In this special bonus episode, we look into the intriguing absence of drummer Eric Singer from the upcoming KISS Army Storms Vegas event. While Paul Stanley, Gene Simmons and Tommy Thayer have confirmed their participation, the lineup's omission of Eric Singer has left fans confused and has left all of us to speculate. Do you love to learn the little tidbits and nuggets of information regarding Kiss? Well, if so, we may be the place ...

Send us a text In this episode, I share my experiences from a recent trip to Phoenix for a group coaching program with James Wedmore. I also share the stress of the run up to going - dealing with a lost cat, arranging for its care, and my Mum’s hospitalisation. Despite this, I managed to attend and enjoy the event, learning once again how important connection is, with myself and others. This is the main topic today - how social interactions reduced and changed during the pandemic and how much...

SummaryIn this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potential of innovative pet supplements, and the future of online pet retailing. The discussion highlights the importance of customer engagement, product quality, and the competitive landscape of the pet industry.TakeawaysMersey Raw has faced significant challenges but remains committed to

Co-founder of Essex Witch Museum. Researcher, historian, marketing genius, and part of the creative force behind the project to bring Essex’s witch history to life. Everything Emma has ever done in her career is coming in useful on the journey to create a new museum. Adelle invents Witchipedia - let this be a permanent record. What is a ‘familiar’? It’s a demon in the form of an animal which will do their evil bidding. Like Satan the Cat/Toad/Dog. Who belonged to Agnes Waterhouse. Sent after ...

In this inspiring episode of the Pets Are Family podcast, we sit down with Sofia Ranalli, a lifelong animal advocate and Marketing Associate at CUDDLY. Sofia’s love for animals started at just six years old when she penned her first story about dog adoption, and it has continued to grow ever since. From fostering medical special needs dogs to her impactful work in social media for animal welfare, Sofia’s journey is sure to inspire pet lovers and advocates alike. Learn how Sofia's passion for ...