Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolv...

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!)So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand?I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing!Alex leads the DEI and Wellbeing porf...

In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine.Plus, Adam and I discuss and share insights on the evol...

In today's episode, we're tackling a crucial topic for every business owner: "How do you know your marketing plan is working?" We'll be diving into the key metrics and indicators that can help you assess the effectiveness of your marketing efforts. From tracking sales growth to analysing customer feedback, our members will share valuable insights and practical tips to ensure your marketing strategies are driving results. Whether you're a seasoned entrepreneur or just starting ...

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Geoff Livingston about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teaching and training clients to do their own marketing. In this episode, we chat about a gamut of topics related to small businesses, including.....

Send us a Text Message.What if "success" in the future of SEO and business is more HUMAN-influenced than AI-dominated?This week, we're chatting with Greg Brooks from Search Tides about how his team uses AI tools to get better results without making things complicated. Hit Play Now To Hear:✸ Easy ways Greg's team uses AI to improve their work, from better search rankings to engaging customers✸ How to keep things real and connected with people, even when using high-tech tools✸ Greg's advice for...

Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show.This week:Scandoval!Ariana MadixLisa Vanderpump’s geniusBravo’s cross-promotional empireAnd if you need to catch up, here’s Part 1!So, check out this week’s episode as we break down the cast, their variou...

Can you trust what you see online? With deep fakes and AI-generated content on the rise, distinguishing reality from fiction has never been more crucial. Join us on this episode of the Buzzworthy Marketing Show as we chat with Pat from Seekercom about a jaw-dropping encounter with a fake Brad Pitt ad and the broader implications for trust in AI. Pat drives home the point that AI should inform, not manipulate, advocating for content that prioritizes verified and credible information over mere ...

Most business engage in email marketing to some degree. And because email marketing is such a commonly used tool that reaches a broad diversity of consumers, it is important to understand how to ensure the emails you send are inclusive, and make the people you serve feel like they belong with you, rather than pushing them away from you.So in this episode, I sat down with email conversion strategist Samar Owais, founder of Emails Done Right, to chat through the ins and outs of inclusive email

Next on the Standing Out Podcast: We dive into the topic of allowing agents the freedom to focus on what truly matters – fostering lasting customer connections and expanding their horizons. Discover the vital pulse powering logistics as we chat with Shivrani Narayanan, the client service maestro at SPI Logistics. From her ascent from a client care coordinator to her current role, Shiv personifies the spirit of dedication that keeps the wheels of commerce turning smoothly. A word ab...

This episode features Purna Virji, principal consultant of Content Solutions at LinkedIn, and explores her holistic view of content marketing. She dives into what has shaped her perspective through her 20-year career in marketing as a content creator, program manager, SEO public, instructional designer, and brand evangelist. Tune in to learn more about mentorship's role in Purna’s journey in content marketing and hear some of the best engagement tips from one of the industry’s social media

Episode 3: Incrementality is the only marketing metric that mattersIn this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.For show no...

Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partnerships with iconic IPs like Marvel and Buffy the Vampire Slayer are reshaping the audiobook market. Discover the shifting demographics of audiobook l...

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverSelling out our in-person event ticketsStrategies for getting more online reviewsHow to think through structuring your marketing teamLive chat on websitesPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers? I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on? Hayley, you seem like a great leader - how do you get good at having difficult conversations? What is some marketing you can do for free? How can I

Discover the incredible power of collaboration and expertise-sharing in the shed industry! Join us as we continue our chat with Richard Mashburn, who passionately discusses how genuine efforts to help others can lead to remarkable success. Learn how step-by-step guidance on social media and a dedication to assisting newcomers can foster a supportive and thriving community. This episode will leave you inspired to share your knowledge freely and embrace the values of passion and integrity for t...

Did you use ChatGPT to learn how to change a tire? Today is the day we unpacked the power of ChatGPT tell you how we give your and we talk to you about how we use it to break the cycle of writer’s block or even to help in efficiency when it comes to creating copy or content. We also challenge Chat GPT to create content - for a tire salesman/ sales page, because why not?But even better we kick it with a conversation Travis Kelce and Taylor Swift. Before she was the performer, you guys know now...

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers

Send us a Text Message.Wondering how AI can work for you, especially as a woman in business?In today's episode of Authentic AI for Entrepreneurs, we're diving deep with Dr. Nici Sweaney, who's changing the AI game for female entrepreneurs. Dr. Nici shares her journey from data science to championing AI solutions that empower women in business.Hit Play Now To Hear:  ✸ The unique challenges women face with the growing popularity of AI tools and how to overcome them  ✸ Practical AI tools