Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever...

In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement. With decades of experience and over 100 podcast appearances, he explains why visibility isn’t vanity, it’s strategy. Whether it’s cold calls, public speaking, or digital media, Bob’s goal is always the same: Get in the way of opportunity for his

TokBooster accompagne les créateurs de contenu dans leur croissance en proposant des stratégies claires et concrètes, adaptées à chaque plateforme sociale. Nous transformons la complexité des algorithmes en étapes simples et efficaces, pour que vous puissiez vous concentrer sur ce qui fonctionne vraiment. Notre approche vous aide à accroître votre portée, à renforcer votre engagement et à fidéliser votre audience. Avec TokBooster, la croissance devient plus intelligente, sans efforts inutiles ni

It was July 2010 when a rupture in Enbridge pipeline 6B spilled oil into Talmadge Creek near Marshall, which feeds into the Kalamazoo River. The result was a cleanup effort along 35 miles of the Kalamazoo River until 2012. Further dredging continued beyond that time. In 2016, Enbridge paid $177 million in penalties as part of a settlement with the U.S. Government. In 2025, Enbridge Senior Advisor of Community Engagement Kirstie Staelens joins Community Matters to reflect on the spill, how it ...

Inspired by similar events in other counties, Calhoun County educators have planned a day-long professional development day for November 4, 2025. Community Matters spoke with Calhoun Intermediate School District Assistant Superintendent Carrie Johnson and Harper Creek Schools Assistant Superintendent Laura Williams about the impact of the event for local educators. Episode Resources Calhoun Intermediate School District Harper Creek Community Schools ABOUT COMMUNITY MATTERS Former WBCK Morni...

Battle Creek Salvation Army Captains Mika and Grace Roinila return to Community Matters to look back at a record-breaking year of giving in 2024 - along with the plans to help local folks in need in 2025. That begins with a holiday and Red Kettle Campaign kickoff on November 7, 2025. Episode Resources Battle Creek Salvation Army ABOUT COMMUNITY MATTERS Former WBCK Morning Show host Richard Piet (2014-2017) returns to host Community Matters, an interview program focused on community lead...

We’re in the middle of a Trust Recession — and leaders who rely on polish instead of presence are losing the very connection their audiences crave. In this solo episode, Rachel Hale shares how trying to “sound professional” can actually dull your impact — and why showing up as your real, unfiltered self is the most strategic move you can make in business today. She breaks down the hidden conditioning that causes women in leadership to mute their voices, the cost of over-editing your message, ...

Episode Description:In this episode ofHealthcare Online, Megan Walker interviews Colin Boyd, a renowned speaker and coach, to uncover the secrets to stepping on stage with confidence. Colin shares his expertise on how health and medical professionals can effectively communicate their message, captivate their audience, and build trust through public speaking. Whether you're presenting at a conference, hosting a webinar, or creating online courses, Colin’s practical tips and strategies will

In this gripping episode of TWISM, we dissect the marketing missteps of e.l.f. Cosmetics and explore the fine line between clever campaigns and controversial backfires. What happens when a brand attempts to borrow controversy without the authenticity to back it up? Join us as we analyze the fallout from e.l.f.'s latest marketing strategy and uncover the lessons every marketer should learn from this case study. We’ll delve into the importance of brand integrity, the risks of cultural appropriation,

Community Matters debuts a new monthly events update presented by the Downtown Battle Creek Zine (DBCZ)! In this update, Nick Buckley shares ideas for local events happening in October and November, 2025. Episode Resources Follow DBCZ on Facebook ABOUT COMMUNITY MATTERS Former WBCK Morning Show host Richard Piet (2014-2017) returns to host Community Matters, an interview program focused on community leaders and newsmakers in and around Battle Creek. Community Matters is heard Saturdays at 8:0...

Discover the shocking truth about coffee farmer earnings and how altitude, soil, and climate create the unique chemistry in your morning cup while shaping economic realities worldwide. To learn more, got to https://boldlinecoffee.com/

Find out how top med spas turn five-star reviews into real revenue. This episode reveals how online reputation, trust, and smart content marketing can transform patient relationships and accelerate practice growth.For more information, visit https://connectmagic.clientcabin.com/app/info

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfbEp. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands? Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.Key Topics Discussed:PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for

Get The 50 Episode Title TemplatesWant to start to see your podcast grow in under 90 days? ⁠⁠Learn More about the Grow The Show Accelerator.⁠⁠ You might not need a better podcast, just better titles. After analyzing 5,463 podcast episodes from the biggest YouTube shows, Kev found a pattern: there are just four rules that separate creators getting seven views from those hitting millions. The best part? They're easy to fix and can get you up to 715% more views! Here are the four rules every

Are you a multiplier or a diminisher in your company’s leadership? In this episode, Landscaper’s Guide podcast host Jack Jostes reviews Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman. Jack shares key insights from the book and from his Wild Frontier Mastermind discussion — including how to identify people’s native genius, when to move team members into new seats, and why great leaders admit mistakes publicly to build trust. You’ll hear practical, real-world application...

Discover why choosing the right Reddit profile banner size matters and how it shapes your personal or brand identity online.

Discover why choosing the right Reddit profile banner size matters and how it shapes your personal or brand identity online.

Discover why choosing the right Reddit profile banner size matters and how it shapes your personal or brand identity online.

Send us a text If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you. I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deeper on the podcast. The thing is, having a great product isn’t enough anymore. You need attention, anticipation, and action to turn your product into consistent sales. In this episode, I’m breaking down: Why your amazing product isn’t selling (and what t...