Many local businesses lose visibility because of avoidable mistakes in winning visibility when users do not visit the website. In this episode, we identify the most common errors, explain why businesses can lose attention before a click ever happens, and show how those problems can reduce trust with both search engines and potential customers. A practical correction is to optimize GBP information, reviews, media and concise answers. You will learn how to separate harmless imperfections from issues

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment.They discuss how these elements influence customer loyalty and business growth.

What do you do when an employee keeps falling short, but you’re not ready to fire them? In this episode, I’m talking about performance improvement plans, or PIPs, and how they give bar owners another option before letting someone go. I get into when to use a PIP, how to set clear expectations and timelines, and why following through matters. Because accountability isn’t just about writing someone up. It’s about setting a clear standard and enforcing it. 📌Start Here Own, run, or manage a bar

This video explains which digital marketing strategies Stoke-on-Trent businesses should focus on in 2026 to improve AI visibility, lead quality and conversion rates. James Dooley and AI James Dooley start with KPI tracking because the real cost of being invisible in AI answers never shows up on a standard report, so tracking what matters is essential. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The

This episode breaks down how to audit winning visibility when users do not visit the website before small weaknesses turn into lost local visibility. We explain why businesses can lose attention before a click ever happens, and how that can affect rankings, trust, and lead generation even when other parts of the profile look strong. A practical first step is to optimize GBP information, reviews, media and concise answers. You will learn how to prioritize the fixes that matter most, compare your

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Opella is tearing up pharma-style media strategy and replacing it with FMCG brand-building — and The Giant Company is redesigning its stores around GLP-1 drug users. If you sell supplements or functional food, both moves are a direct signal for where your category is heading.In this episode: Opella, the consumer health company behind Dulcolax and Allegra, is rebuilding its media strategy around FMCG brand-building principles — investing in social, creator partnerships, and culturally

Send us Fan Mail You stopped by the office for “just a minute.” A quick hello. A cup of coffee. One question from the team. A client situation you offered to help with. Suddenly, it’s 1 p.m., and you haven’t visited a single referral partner. Sound familiar? In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about staying focused when everyone needs you, and how easily a full day of marketing can disappear. They share practical ways to: • Protect time in the field, even ...

Send us Fan Mail You worked hard to earn that home care referral. How long did it sit in your voicemail? A family looking for help may keep calling agencies until someone answers. A discharge planner trying to get a patient home needs a clear next step. In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about “Speed to the Lead” and what being responsive looks like during a busy day. Their advice: • Answer promptly, even when you cannot do the assessment immediately. ...

3 million shoppers across Asia want to buy from US brands. Most can't, because those brands don't ship to them. What if you could reach them without changing a single thing about your shipping? I sat down with Jeff Unze, North American GM at Buy&Ship, to talk about how brands are doing exactly that. He also shares which product categories this audience goes after, and why it's not what you'd expect. 👉 Follow Affiliate Nerd Out for more publisher highlights and conversations on growing

Internet Bad Girl Wait list - https://rebecca-ives.mykajabi.com/internet-bad-girl-waitlist Thank you SO much for listening to your spiritual marketing BFF!If you enjoyed this episode and leave us a review, we’ll gift you a bangin workbook: 33 journal prompts to unleash your NEXT LEVEL online magnetism. Seriously these are GOLD and gonna help you unlock that “what is sh on and where can I get some?!” Frequency.Just email a screenshot of your review to thecontentqueenhelp@gmail...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.This edition highlights the recent updates to LinkedIn's algorithm, particularly the integration of large language models and interest-based distribution, have significantly reduced organic reach while rewarding higher-quality, targeted content. To adapt, B2B practitioners are shifting their focus away from traditional promotional posts, choosing instead to optimise personal profiles, engage actively

Visibility is valuable only when it creates real customer action. This episode explores how stronger preparing local content for conversational searches can move a local business from being merely visible to being consistently chosen. We explain why short keyword targeting misses natural spoken queries, and why that gap often goes unnoticed until calls, directions, website visits, or enquiries begin to fall behind competitors. A practical growth step is to answer intent-rich questions with clear

Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026. The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digital shelf to places like Reddit and YouTube, and why brands need accurate product information and a compelling story wherever shoppers find them. Connect with Andrea on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid ...

This video explains which digital marketing strategies businesses using Facebook groups should focus on in 2026 to improve AI Overview citations, search rankings and conversion rates. James Dooley and Dan M. Jones start with KPI tracking because measuring AI visibility across platforms shows which posts and groups actually stick and drive enquiries. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The

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This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve AI Overview visibility, large language model citations and real-world lead conversion. James Dooley and Dan M. Jones start with KPI tracking because measuring citations across AI visibility platforms shows which posts are sticking and driving enquiries for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and

Send us Fan Mail Amazon is turning advertising into an AI-powered operating system for the customer journey. In this October 5th episode, Mr. Will covers Amazon’s biggest unBoxed announcements, paid review campaigns, TikTok checkout, Walmart seller intelligence, and Prime Big Deal Days priorities. How is Amazon changing advertising? Amazon Ads Agent brings sponsored ads, display, video, streaming TV, analytics, and audiences into one AI-led environment. Full Funnel Campaigns allocate one budg...

Sending a single broadcast email to your subscriber list won't drive long-term book sales. Host Juliet Clark breaks down why relying on one-off newsletters fails and how proper Author Email Automation creates a reliable pipeline for your releases. You'll learn the critical difference between broadcast messages and automated drip sequences that nurture readers on autopilot. Juliet reveals the five essential email automations every author needs to build before year-end to turn casual downloaders into