Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we’re thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry’s brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style

This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges, and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky, a consumer brand scaling beyond manual buys into an audience-first, multi-channel programmatic plan.What you’ll learnProgrammatic vs. manual buying:

In this episode of Abby Chat Slot, I sit down with Julian Kynaston - award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy behind transformative successes like GHD, Illamasqua and GenM. Julian shares his unfiltered thoughts on creativity, courage, and what it really takes to build a brand that stands the test of time. From his early days in youth culture to leading Propaganda for over 30 years, Julian has shaped some of the UK’s most recognised names and l...

Getting a bad Google review can feel like a punch in the gut—but what if we told you it could actually boost your visibility? In this Marketing Duo episode, Cinthia and I chat about why negative reviews on your Google Business Profile aren’t the disaster they seem, how to respond without getting emotional, and the surprising ways they help your SEO. We’re diving into: ✨ Why Google wants to see a mix of reviews ✨ The right way to respond to negative feedback ✨ A simple way to get more ...

First up today, we’re getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we’re approaching GEO, why bigger brands might have the edge, and why we’re not going all in on optimization just yet.We also dig into SMS and email, where the real limit is on frequency, and the balance between driving conversions short-term vs unsubscribes vs retaining subscribers in the long-term.We share what we’ve tested, what the data shows about diminishing returns, and why most brands

On this episode of Agency Nation Radio, we chat with Marianne Policastro-Wik, owner of Insurance Associates of Central CT in Wethersfield, Connecticut. Raised in Hartford, Connecticut—once known as the insurance capital of the world—Policastro-Wik found the industry to be a natural fit. But it was her passion for helping others that truly defined her path. With a foundation in social work and a trajectory into senior leadership, she has built a career grounded in relationships and

Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time

Ever wondered what it’s really like to run a digital agency from the ground up—while juggling family, shifting markets, and the daily chaos that comes with building something new? This episode peels back the curtain with Joanna Sharma, founder of Drum Digital, who joins me for a genuinely raw and inspiring chat about the tough stuff most entrepreneurs only whisper about.Joanna’s journey is packed with turning points, from launching her agency while on maternity leave to scaling a team in the midst

In this episode, I chat to Claire Bracey about her journey from Police Detective to Bill Saver. She shares why she joined Utility Warehouse, her lightbulb moment that changed everything and what she's learnt along the way.Claire shares some amazing tips on leadership, building a hugely successful business with over 1600 partners and building a community. Find Claire on Facebook here https://www.facebook.com/profile.php?id=100007910355542 Or contact her via WhatsApp on +447766 914555

In this episode, we have Dave Glaser, a two‑decade pedigree in enterprise payments—from early work at CyberSource, through senior roles at WorldPay and MasterCard. Dave modernizes the decades‑old banking network and makes bank‑account payments feel as seamless as credit‑card transactions online. His focus is narrowly honed on account‑to‑account flows, supporting both “pay‑ins” (receivables) and “pay‑outs” (payables) through a digital wallet that sits between the two, enabling businesses to move

Did you know that ChatGPT recommends Etsy listings to its users—and now has a one-click checkout straight from the chat? Learn how to leverage this powerful marketing tool to get your listings and Etsy shop discovered this week on the POD with PR expert Gloria Chou. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  ⭐Join The Template Drop Membership: https://www.howtosellyourstuff.com/offers/b2jFEqce/checkout Join before Nov 1, 2025 to

The 2025 MM+M Media Summit is back!As such, our focus for this week’s episode is the state of health media.To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.For the Trends segment, we discuss

Do you love the satisfaction of checking things off a list? (Same!) Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip. You'll learn: Use annual, quarterly, and monthly checklists to stay on track Avoid burnout with intentional time-off planning Protect your digital assets and

In the latest episode of TMG Fireside Chat, Zach Nelson, the owner of Elk River Marketing, shares inspiring insights on navigating the exciting intersection of traditional marketing and emerging technologies in the fire protection and life safety industries.Nelson passionately discusses how AI is revolutionizing marketing operations, while emphasizing the vital importance of truly understanding your target audience.

This week we're grabbing our video cameras and heading into the woods of Burkittsville for the groundbreaking found-footage horror film, The Blair Witch Project! We'll talk about how this low-budget 1999 chiller terrified a generation, the genius of its minimalist marketing, and the sheer, raw panic of watching three film students slowly lose their grip in the face of an unseen terror. Get ready for close-ups, snot, and terrifying sounds in the dark.And to steady our nerves before that

Gresham Harkless shares his personal story: a string of layoffs in his early 20s left him frustrated, embarrassed, and feeling undervalued after years of broken promises and unstable jobs. Those setbacks rekindled an entrepreneurial itch he’d had since childhood—selling chips on the playground and taking sales gigs in college. After twelve years of running a six‑figure digital‑marketing firm and interviewing over 1,600 CEOs, he realized the key to resilience is finding the right franchise, not just

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If you’re a blogger, you likely hear about RankIQ all the time, but is it actually worth the money? Let’s chat about it!Episode Highlights:What is RankIQ?Pros of RankIQCons of RankIQResources Mentioned:My RankIQ Affiliate Link: https://www.rankiq.com/?fpr=stephanie33If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible.Have a question you'd like me to answer on the podcast? Ask it here: stephanieroyersolutions.com/podcastDive

This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?” Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a match...

What if the most effective marketing you’ll run this quarter isn’t an ad at all? We make the case that customer experience is your strongest growth channel, and we break down exactly how to design it so referrals, reviews, and repeat purchases happen on purpose. In this episode, we start by defining customer experience as every interaction across your website, social, chat, store, and support. Then we connect the dots: fast replies, a clear return policy, and an easy booking or checkout flow...