There was a time when we all searched on Google.Now, people ask AI platforms like ChatGPT, Gemini, and Perplexity — and that’s changing everything for brands and marketers.Welcome to the world of GEO – Generative Engine Optimization, also known as the new SEO for AI.In this video, I break down:✅ What GEO actually is and how it works✅ How it’s transforming digital marketing and brand visibility✅ Real brand cases like SmartRent and how they used GEO to drive +32% qualified leads in 6 weeks✅ The

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where

Recently, I attended two events out of town: High Vibe Women and a Work Wives Brunch. Both were in the Burlington, Ontario area and both were such a great reminder about the power of in-person events.In this episode, I reflect on my time away, the plans I have for events moving ahead, some considerations you should give before deciding on your own events to attend, and the benefits for our business and content.Chat with me on Instagram @bitofmomsenseBook a One-Hour Content Spark intensive and get

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on

The Friday Five for October 17, 2025: Social Security 2026 COLA delayed Meet Rust-Out; the apathetic cousin of Burnout Instagram Goes PG-13 for Teens 13-17 A Chat with Jake McGeoy for our Maryland Agents eHealth Medicare AEP Consumer Insights Survey Get Connected: 🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast! 📧Connect with the Ritter Insurance Marketing Sales Team Near You! 💌Send feedback, questions, and topic suggestions to

In this episode of Artificially Intelligent Marketing, Martin Broadhurst and Paul Avery reunite to explore how AI has transformed marketing over the past 18 months. They cover reasoning models, agentic automation, Microsoft Copilot’s evolution, open vs closed-source AI, and the rise of AI-powered hardware—sharing real-world insights and examples from their work.Major Evolutions in AI for MarketersReflection on the rapid progress of AI tools and modelsOverview of major shifts since the last

Yvonne is taking a much-needed vacation to Europe and will be back on October 30! In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s away.What does it mean to create your own lane and thrive? Naki Carey joins Yvonne for coffee this week to chat about how being a multi-hyphenate

Are you avoiding Canva? In today’s episode, I’m sharing a common hurdle that might be holding you back in your marketing: a block around learning Canva. Canva is a graphic design platform that will help you show up online with brand consistency, and I’m answering your questions about how to use it easily and effectively.Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:Group Program Content Sprint: mollyacahill.kartra.com/page/sprintCanva:

In this episode, Declan chats with Alicia Jitaru, European Digital Director for M&M’s, about what really drives great marketing in a digital world.They unpack why, despite all the new tools and tech, the fundamentals stay the same: understanding people, meeting their needs, and showing up authentically.From “digital wizardry” to emotional connection, Alicia shares how brands can create real magic with their audiences today.

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.Spoiler: It's not about posting more or being on more platforms.In this episode, I break down:The exact symptoms that tell you your marketing isn't working (and why)What successful authors are doing differently that

What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.In this episode, Amy takes us from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands.She shares:How running 100km through the mountains fuels her mindset and leadership styleWhy prioritising people over

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Katya Kulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and c...

Marketing is all about storytelling... authentic narratives that connect people to your brand. Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand. Renee shares her journey learning the

Some RIAs slap ESG labels on products and call it impact investing. Chat Reynders has been doing it for real, since before it was cool.In this episode, Chat sits down with Stacy Havener to unpack the story behind Reynders, McVeigh Capital Management, the $4B firm he co-founded after starting his career… raising money for a whale documentary.Yes, really.In this episode, you’ll hear about:The wild backstory of how raising $4.5M for an IMAX film on whales sparked Chat’s lifelong mission to

In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business. One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines. Gin’s unapologetic resolve to embrace every feeling and experience, and turn it into art for the rest of us, should inspire businesses wa...

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on

Ever feel like your clinic is missing out on enquiries that should’ve turned into bookings?In our latest podcast episode, we sit down with Wouter Slettenhaar, VP of Sales at Crisalix and CEO of ChatPatient, to talk about how AI Patient Coordinators are transforming the way clinics convert leads into loyal patients. Wouter shares real-world insights on: How AI Patient Coordinators work (and save clinics time & money) The two key success factors for high-converting chat interactions The

If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwards ✅ Simple ways to make your site easier to navigate ✅ Copy, design and mobile experience So grab a coffee, and let’s talk about how to make your website your hardest-working employee. 🎧 Tune in now on Spotify, Apple Podcasts or YouTube Buy our #1 Amazon Be...

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into AI's radical impact on SEO and the critical transition to Search Everywhere Optimization and uncover actionable insights for maintaining visibility and authority in a generative AI world. What You’ll Learn in This Episode:Why Google is transitioning from a traditional search engine to an AI chat mode providing long answers via 'AI Overviews'.The three core pillars of SEO: technical proficiency, quality content

On this episode of Coffee with Yvonne, Yvonne breaks down bold marketing moves shaking up fashion, beauty, and media. From Ashley Graham’s inclusive JCPenney line to Sincerely Yours’ pop-up frenzy and KevOnStage’s creator-powered media partnership, discover actionable takeaways to innovate and elevate your campaigns.So grab your coffee and let’s chat. Episode Chapters 00:00-03:20-Intro 03:20-12:27-Trailer Drops & Trend Stops: JCPenney’s Inclusive Move 12:27-21:50-Sephora + Strategy: How