What if you already have a valuable HR consulting service hiding in your past experience?In this episode of A Better HR Business, Ben shares a story from his own HR career about how a simple employee survey project unexpectedly became a repeatable, productised service that he later sold to businesses ranging from SMEs to government departments. He explains why clearly defined standalone services can be easier for clients to buy, how they can help you prove your value quickly, and why a relatively

You keep hearing that online courses are dead. So should you even bother building an online yoga business right now?This episode breaks down what the data actually says about the online learning market, how buyer behavior has shifted since the pandemic boom, and what it takes to sell courses in an era where anyone can get free answers from AI. Key Takeaways:- The online education market - What buyers are paying for today- Latest data on active learning communities- The specific methodology that

100,000 a year teaching yoga online. For most yoga teachers, that number sits somewhere between a distant dream. But I want to show you exactly what the yoga teachers who do reach six figures annually are doing differently from the ones who stay stuck. Links:The Profitable Yoga Teacher: digitalyogaacademy.comDigital Yoga Academy: digitalyogaacademy.com

Are You Satisfied with Your Stores’ Performance? Introducing the “Life Raft” Marketing Program for Under-performing Stores by Impact Marketing Services 18-22% of a franchise network’s stores under-perform or are struggling. There could be several reasons – 1. Operational issues – lack of proper employee training or high employee turnover 2. Strong competition in the area 3. Lack of a proper targeted marketing plan or under-funding These issues often create poor validation to prospective

In a Buzz Health survey of prescribers, 54% said patients often or very often fail to start therapy because of cost, but only 17% said prescription abandonment is highly visible in their workflows. Joseph Kleiman, president of Buzz Health, says the gap comes down to connectivity: prescriber, pharmacy and health plan systems that still don't share data.Medical Economics Managing Editor Todd Shryock sat down with Kleiman to talk through the survey, which included prescribers and electronic health

Why write a second book in the You Are an IP Company series?Because understanding intellectual property is not the same as activating it.In this episode, Ella Maiuri sits down with bestselling author and Instant IP founder Kary Oberbrunner and top intellectual property attorney Katie Rubino to reveal the story behind the You Are an IP Company Activation Guide.The original book established the foundation. It helped entrepreneurs, creators, authors, and business owners recognize that their ideas,

A clinical artificial intelligence (AI) tool costs little to run and can be billed many times over, while fee-for-service rates are set on the clinician time and effort a service is expected to take. Caroline Pearson says that math is why AI could push health care costs up rather than down, and that remote patient monitoring already shows what it looks like.Medical Economics Managing Editor Todd Shryock sat down with Pearson, executive director of the Peterson Health Technology Institute, a

The most expensive line item on any B2B budget isn’t software - it’s change.In this episode of distilled, we meet Kristen Talley, a strategist and AI-powered sales enablement specialist, to discuss the "pressure cooker" environment of 2026.Many organizations are throwing money at AI tools hoping for a silver bullet, but Kristen shows us how automating a broken strategy only leads to "automated chaos." We dive deep into the human element of digital transformation, the friction between sales and

Three Current Procedural Terminology codes for immunization counseling on days when no vaccine is administered, 90482 through 90484, took effect Jan. 1, 2026. They were built to capture the time a physician spends on a conversation that ends without a shot. CMS does not pay for them, and most private payers do not either.Medical Economics Associate Editor Austin Littrell sat down with Sarah C. Nosal, M.D., FAAFP, president of the American Academy of Family Physicians and a family physician who has

With Ted Lasso back for Season 4, Tom Garrity considers how the quote “Be curious, not judgmental” can help us ask better questions. Check out the perception podcast to hear how asking the right questions can demonstrate humility, create understanding and help people find their way back to the middle. ===================================== “Be curious, not judgmental.” Welcome to the Perception Podcast, This is Tom Garrity. Today I’m tapping into my inner Ted Lasso to help us ask b...

What do six figure online yoga business owners know that you don't? IN THIS EPISODE, I'm going to show you the difference between struggling to get students and having a waitlist for your online offerings.I've helped over 20,000 yoga teachers build online businesses and generated over $2 million in sales. After working with hundreds of six figure yoga business owners, I can tell you the gap isn't about working harder or creating more content.They all do one specific thing that most struggling yoga

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Cary Sparrow, Founder and CEO of WageScape, a labor market intelligence company transforming how organizations understand hiring, pay, and workforce trends through real-time AI-powered data.A former U.S. Navy nuclear submarine officer, Cary has more than 35 years of leadership experience spanning engineering, global consulting, and HR analytics, including executive roles at Willis Towers Watson and Cargill

GLP-1s broke the traditional pharmacy benefit, and a growing number of employers are responding by buying brand drugs straight from the manufacturer and cutting the insurer and pharmacy benefit manager out of the transaction entirely. Jay Bregman, founder and CEO of Andel, joins Medical Economics Associate Editor Austin Littrell to explain how the model works from the prescriber's side: the script still starts with the patient's own physician, still travels over Surescripts and still reports back

Practice costs are climbing on every line at once: staffing, medical supplies and a technology stack that has grown at some organizations from two or three main systems to as many as 15. Reimbursement has not moved with any of it, and when the math gets that tight the reflex is to start cutting. Physicians Practice Managing Editor Keith Reynolds sat down with Shawntea Gordon, CEO of Atlas & Perpetua Healthcare Consulting, to explain why that reflex is where most practices go wrong. A cut made

Is your team focused on simply churning out more content? It's time to stop. Marketing in the age of automation requires a radical shift: leveraging AI to remove the grunt work and create space for the soulful, human stories that truly drive growth.On this episode of distilled, we're joined by former Googler and Fractional Head of Content, Cath Millman. With experience guiding 400+ brands across 18 countries, Cath brings real insight and intelligence to every conversation.Cath breaks down how

Nearly half of the health care organizations in Experian Health's 2026 State of Patient Access Survey say patient access improved over the past year. Among patients, fewer than one in five agree. Medical Economics Managing Editor Todd Shryock sat down with Mindy Fortson, chief operating officer of Experian Health, to work out what's behind that split, why 73% of respondents on the practice side say patients delay or forfeit care when they can't get a cost estimate up front, and how much of the

You got into yoga to help people, not to run yourself into the ground. But if you are teaching back-to-back classes, and still barely covering your costs, the problem is not your dedication. It is the business model you are working inside.In this episode, we look at the real cause of yoga teacher burnout, why rest alone will not solve it, and what a genuinely sustainable yoga business looks like in practice. You will also get four practical starting points you can act on this week, without

Send me a text message Visit https://BobBakerInspiration.com/lab to become a member of the Impact Formula Lab, where I help heart-centered, purpose-driven people like you turn their talents, wisdom, and expertise into meaningful impact and income. Watch the YouTube video version at https://youtu.be/ES__5cVyO7I Do you hate marketing because it feels like bragging or self-promotion? What if you've been thinking about it all wrong? In this video, I share a simple mindset shift that has helped ...

AI is changing the creator economy forever.Videos, posts, podcasts, courses, artwork, music, scripts, newsletters, frameworks, photos, captions, and original ideas can now be copied, scraped, trained on, and repurposed faster than ever before.For creators, this creates both a massive opportunity and a massive risk.That is why Instant IP® is launching Protect the Creatorᴵᴾ, a new campaign designed to help creators document, timestamp, and protect their original work before it becomes someone else’s

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, John Barron, Co-Founder & CEO of GoChallenge, explore how a gamified movement platform is helping teams boost wellbeing, deepen engagement, and build stronger company cultures. GoChallenge is a science-backed HR tech platform that uses team-based movement challenges to improve employee wellbeing, prevent burnout, and strengthen workplace culture. It helps HR and People & Culture leaders increase