🎙️ Artificially Intelligent Marketing: Episode 47 – Harrison Wade on “Why AI is NOT the Easy Button”Welcome back to Artificially Intelligent Marketing! In this episode, hosts Paul Avery and AI Voiceover step in for Martin Broadhurst and are joined by special guest Harrison Wade, co-founder of Succession Bio. Harrison brings hands-on experience from the life sciences sector, revealing how his team is redefining sales and marketing through AI innovation.From Business to Science Harrison shares his

It's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't always better, and the group discusses what that means for your business. For one, direct access to senior talent means there’s no “B team.” Clients work directly with the experts, the people making the...

Text me Your email for my Booking Link“Your studio’s biggest differentiator isn’t your yoga style — it’s your people. Stop hiding behind your logo and start showing up on camera.” - Michael Jay @yogabizchampIn this solo episode, Michael Jay pulls back the curtain on what’s really working in yoga studio marketing in 2025. Whether you’re trying to fill classes, boost intro offers, or simply make your marketing feel less chaotic, this episode breaks it down to five key must-haves — with real-world

In this episode, I chat with Lauren Boss, author of All the Girls I Was Before, about identity, motherhood, and redefining success. We cover the versions of ourselves we grow through, the shifts that come with becoming a mom, and what it takes to claim success on your own terms. Lauren shares encouragement for women who feel stuck in a version of themselves that doesn’t fit anymore.📖 Get your copy of All The Girls I Was Before📲 Follow Lauren on Instagram

A History of Marketing / Episode 35This week, I’m joined by Jon Miller, a Harvard-trained physicist turned marketing tech pioneer. Jon is best known as the cofounder of Marketo, and he helped define the playbook for B2B demand generation over the past 2 decades.A serial entrepreneur, Jon founded Engagio and was CMO of Demandbase. He’s busy building his next venture (which he not-so-subtly hints at during our chat).Jon pulls back the curtain on the rise of marketing automation. He shares the inside

LinkedIn and Instagram can feel like the “suit and tie” of social… but your inbox? That’s your VIP room. In this guest convo, Melissa Seidman from Not Another Virtual Assistant (NAVA) breaks down how to build and grow an email list, without making it complicated or spammy. In this episode, I sit down with Melissa, to chat about: Why sending newsletters from your personal email is a no-go Platforms and price changes - which is best for you Lead magnets that work for financial firms How

In a wild plot twist, Liz and Tony discuss the importance of engaging content. The two hosts chat about the creation of content, how it can help a brand tell stories and a change in heart by one of our hosts as they discover no matter how you slice it, content is always king. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episo...

What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. They also tackle the practical question: should you chase “AI SEO” today, or double-down on timeless content and distribution?Top takeaways• AI visibility ≠ old SEO. Generative search is highly personalised; “rank tracking” for LLM answers is shaky. Invest in high-quality,

This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market authentically, finding confidence in her pricing, and facing the fear of leaving her full-time job. It’s an honest, inspiring convo about growth, balance, and building a business rooted in confidence and care. 00:00 – Intro & Welcome 01:00 – How ...

Cody Schneider is the Founder & CEO of Graphed, an AI agent for marketing analytics. Graphed plugs into common data sources, manages the data warehouse, and lets marketers chat with their data to generate on-demand visuals—“stacked bar of new vs. total users week over week,” “add a line of best fit,” and similar prompts. It’s built to handle scale (Cody mentions onboarding ~25M rows of Facebook data) and to avoid rate limits and sluggish queries by owning the warehousing layer.In this

We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educating buyers• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs• Showing more product details and UI to help buyers understand the value• Creating content that serves prospects, not just internal team needs• Setting

Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...

“The creator economy is worth about 250 billion right now. That's set to almost double in the next two years.”Our guest this week on The Persuasion Game podcast is an expert in one of the most exciting areas of marketing at the moment. Creator marketing is big business and there are huge opportunities for brands that get it right. But there are also potential pitfalls. Fiona Hughes has spent over 10 years leading creator marketing across some of PR’s biggest agencies. She shares some of her

Time to invest in the future! Gina Yager sits down with Wendy Hodges-Kent, the passionate advocate who’s shaping the next generation of financially literate leaders through Junior Achievement of Southern Nevada. With over 30 years of experience, from addressing hunger at national levels in Texas to her current mission of economic education, Wendy’s journey is a masterclass in community empowerment. From fifth-grade Shark Tank-style business pitches that award UNLV scholarships to community days

Send us a text The Future of Digital Marketing: What's Next? | Featuring Kennedy from Email Marketing Heroes Ready to future-proof your marketing strategy and stay ahead of the competition? In this forward-thinking episode, we sit down with Kennedy, marketing expert and founder of Email Marketing Heroes, to explore the rapidly evolving world of digital marketing and what it means for your business. What You'll Discover: • Emerging digital marketing trends that will shape the next 12 months • ...

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game. ABOUT YOUR TEACHER Chenell is the founder of Growth In Reverse, a newsletter and podcast where she...

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of comments, cluster them into meaningful themes, and surface patte...

Was gibt's Neues in Sachen KI? Wir sprechen über KI-generierte Kurzvideos mit CapCut, haben Riverside Magic Clips ausprobiert und diskutieren, wie sich der neue KI-Modus von Google auf die Suche im Netz auswirkt. Außerdem geht’s um Perplexity als smarte Einkaufsberaterin, um erste Erfahrungen mit KI-Agenten und Browsern, den neuen App-Store von OpenAI und den Video-Hype rund um Sora. Und nach einem kurzen Seitenblick auf Larry Ellison und Oracle geht's zum Schluss noch um Mistral Le Chat, eine

Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche. Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients...