Organische Reichweite auf unter 10 % gesunken? Erfahren Sie, warum klassisches Social Media Management ausgedient hat und wie Sie mit Meta Ads gezielt Ihre Zielgruppe erreichen – ohne auf Follower-Zahlen angewiesen zu sein. Plus: Warum der Algorithmus heute klüger entscheidet als jeder Targeting-Hack.

Take a deep dive with Dr. Wilson Zehr as we navigate the dynamic tides of innovation, the strategic intricacies of business, and the revival of direct mail marketing. This episode isn't your average marketing talk; it's an academic exploration of the forces shaping industries – all interwoven with practical knowledge to propel your venture forward. Tune in for a riveting blend of thought-provoking ideas and actionable insights.Here are a few of the topics we’ll discuss on this episode of

Welcome to the first Unmade podcast post sent via Substack since last week’s migration of our written content into the Mumbrella publishing stack. Fingers crossed the tech still works from our new domain, and this finds your feed.Today’s conversation features the first podcast interview with ARN Media’s new CEO Michael Stephenson, along with chief audience and content officer Lauren Joyce.Supercharging the ARN transformation strategyThe largest audience of Upfronts season gathered at Sydney’s Star

10 years in the trade. Still not certified. Not because of skills but because of fear. In this episode, we sit down with Ruben Young, Host of The Young Electrician Podcast, to unpack why thousands of electricians delay getting certified and how that fear is costing them everything from income to confidence. Raised on the streets of LA, Ruben didn’t get certified until year 10. Not because he lacked skill, but because of one thing most electricians don’t talk about: Confidence. This isn’t just...

Die Mitarbeitenden des instituts für berufsbildung und umschulung (ibu) stellen innovative Bildungsprojekte für Unternehmen und ihre Beschäftigen vor.

✨חדש✨קורס המיינדסט שלי בחוץ! הקלטתי לך ערכה מפורטת שתעזור לך לאמץ עקרונות ולקחת צעדים משמעותיים שיקדמו את החיים שלך לאן שאת רוצה! הכל מתחיל מלתכנת את המוח מחדש, הכירי את rewire 🧠 https://www.shebossit.co.il/rewire רוצה שאני והצוות שלי ננהל לך את העמוד? הגישי מועמדות לסוכנות: https://www.shebossit.co.il/agency אני תמיד שמחה לשמוע מה חשבתן על הפרקים :) אני פה בתגובות מתחת לפרק וכמובן באינסטגרם :) @she_bossit אוהבת!

- Naomi Blohm, TotalFarmMarketing.com- Brittney Goodrich, University of Illinois- Don Day, DayWeather.com★ Support this podcast ★

📌 L’Intelligenza Artificiale non è più un esperimento: è una realtà che sta già rivoluzionando il modo di lavorare delle imprese italiane.Nel nuovo video “7 casi reali di Intelligenza Artificiale nelle imprese italiane” ti mostriamo come aziende di settori diversi, dalla produzione alla logistica, dal marketing alle risorse umane, stanno già usando l’IA per ridurre tempi, abbattere costi e aumentare la produttività.Troverai esempi pratici di:- Automazione amministrativa e contabile- Controllo

Every time your phone rings and goes to voicemail, you're losing a customer forever.Research shows that more than 80% of potential buyers who hit voicemail don't call back—they head straight to Google and find your competitor instead. Think about what that means: someone saw your ad, got excited about your product, had a question about sizing or shipping, and was ready to buy. Then your phone rang four times, kicked to voicemail, and that $200 average order walked away.For smaller Shopify

In this episode of Numbers and Narratives, we sit down with Hannah Carlson, founder of Inertia Growth, to explore how AI and automation are transforming the way companies operate, sell, and scale. Hannah breaks down how smaller teams can now compete with giants by working smarter, not harder, using automation, AI-powered insights, and smarter workflows to fuel growth. We dig into how marketing, sales, and creative roles are evolving, and how to balance human intuition with machine intel...

This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?” Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a match...

W tym odcinku kontynuujemy rozmowę z profesor Magdaleną Nenecz-Thiel z Ehrenberg Bass Institute. Rozmawiamy o kluczowych koncepcjach dostępności mentalnej i fizycznej marki oraz ich zastosowaniu w marketingu B2B. W drugiej części odcinka Paweł Jaczewski poleca książkę "Odkoduj pułapki myślenia w biznesie". Dostępność fizyczna marki (Physical Availability) Definicja: "Being easy to be found and buy" – bycie łatwym do znalezienia i kupienia.Trzy filary: Kanały dystrybucji: Bądź dostępny w jak n...

Avec mes 4 invités, nous explorons la relation entre les personnes âgées et les animaux de compagnie, en mettant l’accent sur les bénéfices psychologiques et sociaux que ces animaux peuvent apporter. Nous analysons les défis liés à l’adoption d’animaux par des personnes âgées, notamment les préoccupations concernant leur capacité à s’en occuper. Nous décortiquons aussi des projets innovants visant à intégrer les animaux dans les EHPAD, tout en soulignant l’importance du bien-être animal dans ces

Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity patterns that are working now.Guest Jesper Nissen — SEO educator, link-building practitioner, founder of

Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...

Уровень мастерства решает — об этом новый выпуск подкаста «Прямым текстом: честно о продвижении». В этом выпуске в гости пришла Евгения Мелик, преподаватель и мастер массажа из Пятигорска, владелица студии «Фигура КМВ».Женя рассказала, как из ремесла вырастает дело, которое работает, как её ученики зарабатывают, находят клиентов и превращают навык в профессию, а любовь к делу - опора, на которой всё стоит.Мы поговорили, как открыть студию массажа, чему на самом деле стоит учить будущих мастеров,

Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework. Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent-based content wins. Most family law SEO strategies are 3-4 years behind, still writing salesy pages instead of comprehensive educational resourc...

Send us a text Brandon runs strategy at Trade School which is the creative agency which was born out of 22squared in 2020. The agency's clients include- Makita, Home Depot, Shark Ninja, Publix and Advent Health. Brandon's experience includes time at Campbell-Ewald/Detroit after which he joined West Wayne in Atlanta, which became 22 Squared. In our conversation, we talked about the evolving role of marketing, the importance of brands and brand meaning, and how AI is shifting and...

In this episode, Michelle Pascoe — hospitality trainer and mystery shopping expert — reveals why mystery shopping is the most honest, confronting, and powerful feedback your business will ever receive.Learn how to see your business through your customer’s eyes, balance AI data with human emotion, and turn every piece of feedback into action that boosts loyalty, consistency, and connection. Michelle shares real stories from Tracy Sheen, Emily Stanton, Janice Laraine, and Nathan Toleman — four