Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women.  Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and

Hello Small Business Heroes! Latitude’s marketing managerfinally gets his time in front of the camera. Jacob and Nathan cover everything from online businesses, useless university degrees, and creating leads digitally for your business. #TheLatChat Chapters 0:00 – Marketing with Nathan Lobb8:00 – New Businesses Need to Be Online16:30 – University Degrees are a Waste20:45 – Marketing is Easy24:00 – Never Delete Negative Comments29:45 – Business Owner v Worker35:15 – Useful AI37:40 – Securing Your

In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a strong brand identity that will resonate with your audience. Tune in as Melanie, Branda, and Kati Discuss: Why understanding your unique value prop...

“ We used the world's most powerful microscope to visualise how we can repair teeth.”Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon. He says, when it comes to innovation, you need to obsess over your brand’s core, and sometimes that means using a huge microscope to bring new life to a certain toothpaste’s core function. Shafik believes the core of your brand needs that level of attention and, too often, being distracted by a

Want to chat with us about your business? Book a free meeting here. "I have no shame whatsoever in marketing my own courses because I feel proud. I know for sure that it works." We chat with entrepreneur Anna Aleksenko Anna is an entrepreneur based in Georgia who runs Voice it English, a program that helps professionals turn English into their career superpower. She's been teaching for over 17 years and has had to reinvent herself many times: something every entrepreneur can relate to. With a focus

We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google. YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates user experience and why it impacts rankings. The importance of balancing strategic headlines, copy, and navigation for both vis...

Building a Profitable Real Estate Business: Insights from Joel Perso Watch the full video replay here: https://youtu.be/YS9wPAay4eQ (If you'd like Joel's slide deck and resources, email me at josh@growwithjosh.com or text me at 717-571-0456) In this episode, special guest Joel Perso shares his expertise on building a profitable real estate business while providing a thorough breakdown of five different business models. Filmed during the Agent to CEO Conference in Cleveland, Ohio, Joel's pr...

If you've ever wondered why you're so tired even after a full night's sleep—or why your doctor keeps saying your labs are "normal"—this episode is your new favorite. Elizabeth is joined by holistic hormone expert Kate Gregory for a real conversation about what's really happening with women's health in their 30s and 40s.   They chat about burnout, magnesium, the truth about cortisol (spoiler: it's not always bad), and why feeling good doesn't require extreme diets or "fixing" your body. Kate shares

You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed drills down with Matt about all the way AI can aid our businesses beyond the obvious image editing that is already making serious inroads into our industry. This is an illuminating talk with lots of actionable nuggets to take away. They also each throw

Running your own business can be tough on your mental health. In this episode, I chat with copywriter Katie Rickson about routines, boundaries, and how to build a business that supports your wellbeing as much as your income.Katie opens up about her own journey sharing how she learned to prioritise rest, set better boundaries, and build a business that fits her life, not the other way around. We also explore why so many self-employed people struggle with guilt when taking time off, and the small,

Episode Type: Fireside ChatWatch on YouTube >>> In this Fireside Chat, I discuss the integration of AI into everyday tools and workflows, emphasizing the importance of collaboration between humans and AI. I draw parallels with chess, illustrating how the most effective players are those who work alongside technology. I also highlight the potential of leveraging technology to enhance personal and professional capabilities, using the metaphor of Iron Man to illustrate how technology can

🎙️ New Podcast Episode – How to Make Your Small Business Truly Valuable Want to build a business that’s worth more? Whether you plan to sell it one day or simply create more freedom for yourself. In this episode, I share a proven formula for making your small business super profitable and in turn, far more valuable. We’ll chat about: ✅ Why profit margin is the real measure of value ✅ How to confidently charge what you’re worth ✅ The power of specialisation ✅ Real-life examples ...

#105 In this episode, Lisa discusses what she believes the message rewarding good behaviour sends to your kids. Throughout the chat she talks about the difference between reward charts compared to the BratBusters Behaviour Board and shares a personal story of her son as a toddler. Lastly, Lisa addresses six listener questions, covering whether to reward or praise a 7-year-old for good behavior, a 3-year-old pushing their younger sibling, appropriate consequences for a 3-year-old, when to sta...

In this episode, we chat with Nick Hart, Head of Marketing at Sovereign Network Group, about his career journey from luxury sales to finding true purpose in social housing—a path he says he could never turn back from.Nick shares stories of two homes that shaped him: his childhood home, where his mum created a strong, stable base while his dad was away with the Navy, and his current home—a symbol of new beginnings after divorce, offering a safe space for him and his teenage children, and a rewarding

Turns out the fastest way to win trust isn’t a hack at all. It’s radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals.ㅤConnect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or

In this episode, Gresham delves into the mindset behind his venture, using the mantra “finish the fight”—a phrase he recalled from a training‑camp T‑shirt—to illustrate the relentless mental battle entrepreneurs face.He describes how doubts, funding challenges, and personal hardships (including the loss of his beloved dog) can sap motivation, yet stress the importance of staying locked‑in, persisting through monotony, and using emotional drivers as long‑term fuel rather than short‑term fixes. This

Join hosts Adam Klepetar and Jonah Sykes of Berkshire Community College in a conversation with resident Burke’s Cafe chef Ajayi Jackson as they chat about the New York Yankees and how they’re the best baseball team, provide a whole host of breaking news, and allow Ajayi to reflect on all things culinary at the College.

You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capit...

Creator and Founder Terry Kelliher refines explanation with examples on the Chat features on The Public Access Media project on Kell News Radio Show with Peter Mingils. Peter Mingils and Terry Kelliher have a conversation about the importance of having reliable access to information during the government shutdown and local events, unfiltered by AI generated fluff and misguided or misleading content. Listen to this and previous Kell News shows to learn the architecture and the massive work

In today's episode, I chat with Nayab Osaf, a GTM engineer at StackOptimise, about her journey from HR recruiter to outbound expert and how her team achieves remarkable results through high-volume testing and AI-powered personalization.We dive deep into StackOptimise's aggressive testing methodology, where Nayab launched 13 different campaigns in one day to rapidly discover message-market fit. She shares her philosophy on combining email, LinkedIn, and cold calling into an effective