We're joined by guest Niall Sullivan to discuss why MQLs (at least the traditional way of defining MQLs) suck and how to shift to more demand gen and buyer-friendly marketing practices. We chat about: • Moving away from gating content and focusing on educating buyers• Measuring marketing's impact through pipeline and revenue metrics instead of MQLs• Showing more product details and UI to help buyers understand the value• Creating content that serves prospects, not just internal team needs• Setting

Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...

Thinking of selling your home in Ormeau or Ormeau Hills? Don’t list your property until you understand what local buyers are really looking for in today’s market. From low-maintenance living to functional layouts, Brett Reddell shares the current trends shaping buyer demand in your area.🎧 In this episode:The most in-demand features among local families and upgradersHow buyer expectations shift by price bracketWhy presentation and layout matter more than everSmall upgrades that can

“The creator economy is worth about 250 billion right now. That's set to almost double in the next two years.”Our guest this week on The Persuasion Game podcast is an expert in one of the most exciting areas of marketing at the moment. Creator marketing is big business and there are huge opportunities for brands that get it right. But there are also potential pitfalls. Fiona Hughes has spent over 10 years leading creator marketing across some of PR’s biggest agencies. She shares some of her

Hey folks, it's Edwin Romero, and I’m back!After nearly a year off the mic, this episode kicks off the revival of the Out of Office Chat. I catch you up on what's been going on; from juggling dad life and late bedtimes to discovering new routines for stress relief and self-care. Stream it now and don’t forget to subscribe!

Time to invest in the future! Gina Yager sits down with Wendy Hodges-Kent, the passionate advocate who’s shaping the next generation of financially literate leaders through Junior Achievement of Southern Nevada. With over 30 years of experience, from addressing hunger at national levels in Texas to her current mission of economic education, Wendy’s journey is a masterclass in community empowerment. From fifth-grade Shark Tank-style business pitches that award UNLV scholarships to community days

An experienced content expert and mentor often told Jennifer and others that "you can't help but create content when you are in community" - particularly when you are spending time with your right-fit people. In today's chat Jennifer emphasized the importance of intentionally connecting with her community and tapping into their language and perspectives to generate content ideas.The group discussed the value of being actively involved in professional communities, whether online or in-person. They

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of farm life as frost arrives, prepping for dahlia storage, and managing tuber sales. They discuss house renovation woes, the impact of severe weather, and marketing successes with automated ticket sales for their wreath workshops. The duo also tackles setting business boundaries, changing client attitudes, and whether growing dahlias is worth the effort. The episode

Get your personalized AI Growth Cheatsheet here. Check out a great highlight from Jon's chat with Gregg Majewski, CEO of Craveworthy Brands, and former CEO of Jimmy John's.This clip is from episode 125, originally aired in April 2024. You can find the original episode at this link, or on your favourite streaming platform.___Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.Get a free Marketing ROI Checkup with JD's team

If you're watching other authors' books take off while yours feels invisible, this one's for you.Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.In this episode, I'm sharing:Why speed isn't the metric that mattersThe "Sustainable Authority Approach" to building long-term readershipA real

Welcome back to Let’s Chat—Iterable’s weekly download on marketing’s biggest shifts. This week, we’re diving into two-sided marketplaces: where buyers and sellers meet, algorithms guide discovery, and marketers work double-time to keep both sides engaged.

I chat about the unpredictability of recording outdoors, project management skills, and using them for personal projects…like breaking down big tasks into manageable pieces. I ramble about my experience with guitar learning platform, Pickup Music. I also cover how to avoid burnout by creating content you love and not relying on analytics for satisfaction. Georgie also makes a guest appearance. The guitar SOLD! But if you want to see the playing demo, it’s here on youtube. 00:00

Send us a text The Future of Digital Marketing: What's Next? | Featuring Kennedy from Email Marketing Heroes Ready to future-proof your marketing strategy and stay ahead of the competition? In this forward-thinking episode, we sit down with Kennedy, marketing expert and founder of Email Marketing Heroes, to explore the rapidly evolving world of digital marketing and what it means for your business. What You'll Discover: • Emerging digital marketing trends that will shape the next 12 months • ...

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges

CLASS SLIDESTHIS CLASS IS BEST EXPERIENCED ON VIDEO BECAUSE I SHARE MY SCREEN AND SHOW YOU HOW EVERYTHING WORKS INSIDE WHAT'S APP MARKETING🎬 You’re on the audio version. Wanna watch it instead? It’s streaming — with nearly 100 more Free classes, join hereThe Rebel AcademyMost people use WhatsApp to chat.I use it to convert.In this class, I show you how to turn WhatsApp into one of the most powerful marketing tools for your brand — to build real connection, drive sales, and create a community that

In this episode of the Contractor Click Podcast, Danny reveals how contractors can position their business to rank inside AI chat systems — from ChatGPT to Gemini, Perplexity, and Claude.Traditional SEO is no longer enough. These platforms are rewriting how homeowners find contractors, and the businesses that adapt now will own their markets.

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game. ABOUT YOUR TEACHER Chenell is the founder of Growth In Reverse, a newsletter and podcast where she...

The best way for affiliate managers to sell a product is simple: Give them the product! 🎁 Join me and Christen for a Real Talk Friday as we nerd out on the game-changing potential of product gifting to drive authentic conversions. We discuss why receiving a product allows us to speak to it from a deeply personal, high-converting place—a strategy few brands execute consistently. We also cover: 1. The Amazon Effect: Chat GPT's Express Checkout and why your brand needs to get into the

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of comments, cluster them into meaningful themes, and surface patte...

In this episode, Coach Dave sits down with Blew to chat about one of the biggest challenges tradie business owners face — converting more jobs and winning more work.Need help growing your business?Book a free session with our Growth Specialist: ⁠upscale-coaching.com/schedule-podcast⁠Watch insights and tips on YouTube: ⁠upscale-coaching.com/upscale-youtube⁠Find out where your business stands — take our Tradie Quiz: ⁠upscale-coaching.com/application-podcast⁠If you’ve ever felt like you’re doing the