In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...

In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite, but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget.I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Most eCommerce founders are being sold a fantasy about AI

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.She explains how separating your website process into distinct phases - strategy, content

In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing. We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into strategic wins. From misjudged targeting and overcomplicated funnels to lessons in testing, measurement, and

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story.We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click

Halloween Horror Nights wasn't always a $575M-per-park juggernaut. When Universal launched Fright Nights in 1991 with just three experimental nights and $12 tickets, they stumbled onto something bigger than a haunted house…they uncovered retail's thirteenth month of revenue. In this Spooky Commerce special, we trace how October became the secret weapon for combating theme park slumps, why Spirit Halloween's pop-up model prints money in dead malls, and what happens when horror becomes the ultimate

Today's episode is an interview I did with Nihal Mehta on his podcast the Human Unicorn Podcast. I get real about what actually matters — happiness, humility, and hunger. I talk about why money and fame don’t change you (they expose you), why it’s hard to stay hungry when you’re always fed, and why ego is the fastest way to lose. If you care about staying grounded, grateful, and focused in a world full of noise, this one’s for you.

Description What can optometry learn from today’s entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India to the U.S., offering a global perspective on how optometry is evolving — from independent practices and patient communication to the growing role of AI and wearable tech. They discuss: ◼️ The rise of

In today’s tech-driven world, it’s easy to lose sight of what really matters. In this episode, Mike challenges entrepreneurs, advisors, and professional service providers to ask a deeper question — does your marketing feed your soul?He explores how to build significance while building your business, why tactics alone will never replace relationships, and how true growth starts with being human. Drawing parallels from fly fishing to referral marketing, Mike shares why marketing without soul might

In this "spooky" episode of Tech Tip Friday, Kurt covers some of the scary causes of molding defects. Just a quick reminder of the basics of good molding and especially the good practices when changing between molds and/or colour. Boo! Find Simcoe Plastics Ltd. on Facebook and Instagram. Find "That Plastics Guy" on Linked-In and YouTube. Find Kurt Stahle on Linked-In as well. Subscribe to our newsletter at www.simcoeplastics.com All links here https://linktr.ee/kurt_stahle

In this week’s episode, I sit down with Travis Dykes — a professional touring and studio musician who’s built a thriving YouTube channel that teaches bass and music creativity to over 200,000 subscribers. Travis shares how his channel started by accident — simply uploading lessons he wished existed — and how that passion evolved into a full-time creative business. We talk about his shift from gigs to YouTube income, what he learned about consistency, and why discovering your “unfair

Learn this 1-Page YouTube Plan! 🚀 Ready to Jumpstart your YouTube Channel? Join our FREE 3-Day Event to start getting views and earning now! 👉 http://www.TubeJumpstart.com This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 📒 Show Notes and Resources 📒 📘The One-Page YouTube Plan for Building Momentum in the Next 30 Days: https://docs.google.com/document/d/1ZfL6FNEWpDHaHGAEUDDqpR4CvpSCB-oTH93wi5-eb30/copy

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out. Takeaways ABM is shifting from single platforms to flexible, modular systems. Distinctiveness matters more than differentiation in B2B.

This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-selling-a-platform-or-a-solution/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Podcast monetization can feel out of reach when you’re still growing your audience. Big sponsorships often go to big shows — leaving smaller creators wondering…The post Why Programmatic Advertising Works for Smaller Podcasts appeared first on Blubrry Podcasting.

The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal ReflectionsTune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authenticity in personal branding, and join Robby in a candid reflection on his personal experiences at a

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do. 📌 Key

Work With Me ► https://getclientswithabook.com/authorosBuy My Book ► https://www.getclientswithabook.com_________________► Get my book Nail Your Niche here: https://www.amazon.com/Nail-Your-Niche-Ingredients-Six-Figure/dp/B09Z1CZ4JC/ref=tmm_aud_swatch_0IG ↣ http://instagram.com/brian.ellwoodLinkedIn ↣ https://www.linkedin.com/in/brian-ellwood-125a17195/Threads ↣ https://www.threads.net/@brian.ellwoodWebsite - https://www.brianellwood.netEmail ↣ brian@brianellwood.netMY FAVORITE EXPERT TOOLS:🖥️