After 12 tons of KitKat bars vanished the week before Easter, the brand turned a supply chain crisis into a Cannes Grand Prix winning campaign. MichaelAaron and Richard unpack the scarcity, Zeigarnik and IKEA effects behind it, and how brands can turn spectators into participants in a story.

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the labs will use that data to compete with you. Then a Bain study: only 6% of marketers say AI has had a

You can fill your week with productive work and still avoid the work that actually creates revenue. If selling, following up, or making offers keeps getting pushed to the bottom of your list, it may be time to look at what your calendar is really prioritizing. This week, you're learning how to build a simple revenue rhythm into your business so sales stop feeling like an emergency. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to

Welcome to Courageous Leadership with Virginia Prodan #Podcast - our gurst is Dr. Lester ClowesDr. Lester Clowes is a life coach, founder of DEFY the Average, and author of Stop Lying to Yourself. Since launching his coaching practice in 2017, he’s logged more than 10,000 hours of one-on-one coaching, helping entrepreneurs, executives, and high performers close the gap between who they aspire to be and who they consistently show up as. He’s known for practical frameworks like Promise Debt, The

This outlines the digital transformation (DX) journey of modern organizations, highlighted by Astellas Pharma's successful evolution in customer experience and business models. Implementing DX typically involves progressing through three fundamental stages: digitization, digitalization, and ultimate business transformation. Companies attempting these changes often encounter significant internal friction, such as departmental conflicts and cultural resistance, alongside external hurdles like

Many local businesses lose visibility because of avoidable mistakes in winning visibility when users do not visit the website. In this episode, we identify the most common errors, explain why businesses can lose attention before a click ever happens, and show how those problems can reduce trust with both search engines and potential customers. A practical correction is to optimize GBP information, reviews, media and concise answers. You will learn how to separate harmless imperfections from issues

Stay Connected & Get Exclusive PDF Summaries!Direct Contact📞 Call / WhatsApp: +234 806 466 2140✉️ Email: ayede.taver@gmail.comJoin the Community📲 Get PDF Summaries & Join the WhatsApp Group:https://chat.whatsapp.com/GqTUlJczaRd9xgdE8U82nd?s=cl&p=a&mlu=4Connect on LinkedIn!https://www.linkedin.com/in/tavershima-ayede-52432097?utm_source=share_via&utm_content=profile&utm_medium=member_android

Episode 84: More Than Real Estate Podcast:  Stop Chasing Clients, Start Attracting ThemMurphy Aycock enrolled back when Socially Sold was still called Insta Agent. She was doing open houses, cold calling, and driving across the entire Dallas Metroplex for clients who didn't respect her time. Two years later she's closed $9.5 million and her clients fly in, sign, and send referrals for years. ✨ The last-straw enrollment: Murphy joined on an ultimatum to herself. Her words: "I'm gonna take this

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment.They discuss how these elements influence customer loyalty and business growth.

In this episode of The GaryVee Audio Experience, I talk about how emerging sports can build a fan base by overdelivering for the people who show up first. I share why deep fan relationships, athlete personalities, and social media distribution matter for growth. I also discuss the appeal of team fandom, the opportunities I see in women's sports, and why curiosity and creativity should push you to dream bigger.You'll learn about:Overdelivering for Your First FansBuilding Athlete and Team

Stay Connected & Get Exclusive PDF Summaries!Direct Contact📞 Call / WhatsApp: +234 806 466 2140✉️ Email: ayede.taver@gmail.comJoin the Community📲 Get PDF Summaries & Join the WhatsApp Group:https://chat.whatsapp.com/GqTUlJczaRd9xgdE8U82nd?s=cl&p=a&mlu=4Connect on LinkedIn!https://www.linkedin.com/in/tavershima-ayede-52432097?utm_source=share_via&utm_content=profile&utm_medium=member_android

Sandy Carter is a globally recognized technology executive, author, and thought leader at the intersection of AI and Identity. Currently CEO of an EQUS, an agentic AI company focused on privacy-based AI, identity, and trust infrastructure, she has run and scaled multi-billion-dollar businesses at AWS and IBM, and previously served as Chief Business Officer at Unstoppable, a unicorn startup. Sandy is an Adweek Power AI 100, Microsoft MSN AI Entrepreneur of the Year, USA Today Top 5 AI Strategist, and

Stay Connected & Get Exclusive PDF Summaries!Direct Contact📞 Call / WhatsApp: +234 806 466 2140✉️ Email: ayede.taver@gmail.comJoin the Community📲 Get PDF Summaries & Join the WhatsApp Group:https://chat.whatsapp.com/GqTUlJczaRd9xgdE8U82nd?s=cl&p=a&mlu=4Connect on LinkedIn!https://www.linkedin.com/in/tavershima-ayede-52432097?utm_source=share_via&utm_content=profile&utm_medium=member_android

Sean Greenwood, Vice President of Public Relations for Ben & Jerry's joins AMA’s Bennie F. Johnson to talk about understanding your business’s commitment to the community, finding joy in our work, and letting your heart be part of the equation.

Andrew Miles Davis answers three questions from recent training sessions and keynotes. He starts with whether your next manager could be AI, concluding that it could handle functional work like allocating tasks, tracking performance, and analysing data, but that accountability is the real barrier, since you cannot discipline or hold an AI personally responsible when something goes wrong. He then explains how to make AI forget something you have told it, focusing on temporary chat modes found in

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!00:00: Intro 02:05: What makes good brand merch 09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups 16:30: Whole Foods x FishWife tote bag 18:30: Cosmopolitan yogurt 20:00: Chili’s x Tecova’s Booth Boots 22:40:

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Amy Pisani has spent 30 years building trust in one of the hardest arenas for it: vaccines. As CEO of Vaccinate Your Family, she leads an organization founded by former First Lady Rosalynn Carter and former Arkansas First Lady Betty Bumpers, and she has watched the country's information landscape shift from a lack of information to outright disinformation. Her career offers a master class in a kind of influence most leaders never have to attempt: persuading people who are afraid, without

Did you like this episode? Dislike it? Before You Build an AI Agent, Build the System 🎙️ What system should law firms build before using an AI agent? In this episode of the Law Firm Marketing Minute, Danny Decker explains why AI agents can be helpful for solo and small law firms, but only when they are built on top of a clear system. Before expecting AI to handle work, law firm owners need to define the workflow, clarify the outcome, organize the process, and make sure the firm is not

A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front of everyone: narrow the story to one specific act, find where she has done the same thing herself, then account for what that act actually gave her across career, money, family, friendships, health, and identity. Twelve minutes later she is not forgiving as a