https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powersIf you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the

In this episode of Subscription Prescription, I break down my top 3 mistakes I see across DTC subscription brands—mistakes that are quietly hurting your growth and retention.Here’s what we cover:• Why treating subscriptions as a retention play is backwards• How most billing reminders are killing your LTV• The cancel flow tweak that can instantly double your save rateWhether you're just starting out or running a high-volume subscription program, these fixes are simple, fast, and worth your

Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, a...

The method I teach my paying clients to get a weeks worth of social media content DONE and DUSTED in under 60 minutes 🙂

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data pl...

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away. You’ll learn: How co-counsel structures work (and why the litigating firm matters

Is the premium market struggling with pre-budget nerves? The answer might surprise you - find out in this month's premium market update in 3 minutes. (OK the video is longer than that, but I threw in some brucey bonuses from Simon Gates full report, which you comes out tomorrow, subscribe in the link below) Also, did you get the answer to the 'cliff hanger' right? Read last months, and subscribe to receive October's edition, here: https://us21.campaign-archive.com/?u=db74f5b588c5289dd2935...

What Marketing Materials Actually Get Read OK Let’s be honest: most marketing materials suffer the same fate as that stale donut someone left in the breakroom last Tuesday. They get ignored, pushed aside, or tossed in the trash faster than you can say “quarterly sales quota.” But here’s the thing—when you’re out on your route, pounding pavement, shaking hands, and flashing that million-dollar smile, the stuff you leave behind is your silent salesperson. The problem is most of those sile...

In an industry where tradition often outweighs transformation, building trust and influence is the foundation for earning long-term credibility and needs to start from within.In today’s must-listen episode of the CMO Series podcast, Eugene speaks with Jennifer Stokes, Senior Director of Marketing and Business Development at Shipman & Goodwin, to explore her long-awaited insights into the importance of earning trust and credibility internally. With nearly two decades at the firm, Jen brings a

In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve. BUT THERE'S M...

In this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini break down one of the biggest frustrations for home service businesses — when Google seems to ignore or “hate” your business listing. They explain why your Google Business Profile (formerly Google My Business) may not be ranking in the local map pack and what you can do to fix it. Key topics include: Why your business address plays a huge role in whether you rank or not.The major problems with using PO boxes, U...

In this episode, we flip the script, Winston Media founder John Carpenter jumps from host to guest to talk about why he built his business and how he helps others show up online the right way. After years in recruiting and employer branding, John saw the same problem over and over again: Most small business owners know they need to post, but they don’t know what, how, or where to start. That’s where Winston Media comes in. Instead of asking clients to send over content, John goes straig...

Connect with Joel here:⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠Key takeaways:Life may seem boring on the outside, but it can be fulfilling inside.The shift from amateur to pro simplifies life, bringing clarity and purpose.Resistance manifests as fear, procrastination, and self-doubt.Pros lean into resistance, while amateurs avoid it.Starting is the key to success; perfect conditions

Discover how employees can maximize their Friskvårdsbidrag wellness benefits for massage therapy. Learn the crucial questions to ask therapists, understand different massage types, and avoid costly mistakes when choosing professional treatment centres within your 5,000 SEK annual limit.

Kim tackles the biggest roadblock keeping seasoned entrepreneurs stuck on the sidelines: the belief that they're "not ready" for premium clients and high-ticket offers. If you've been watching others with less experience get more attention while you undervalue your expertise, this episode reveals why you're probably more ready than you think. Kim shares how every high-earning consultant she's worked with felt unprepared but succeeded anyway, plus real client stories of transformat...

Discover why your WordPress traffic generates zero customers. Learn simple tests to identify conversion barriers and turn visitors into paying clients fast. Visit https://wordpressoptimization.com/ for more info.

After a six-month hiatus, the Storytelling in a Small Town crew is back and better than ever! Trent, Brian, and AJ reunite to catch up on their incredibly busy summers and share exciting updates about their businesses and creative projects.In this episode, you'll hear about:AJ's transformative trip to Mexico and his nonprofit's massive $75,000 grant win (talk about a 10X scaling event!)Brian's wedding videography marathon—15 weddings in one summer!Trent's launch of the Snohomish Podcast

What if your next piece of jewelry could completely level up how you experience sound? Bear Clark, founder of T10 Bespoke, joined me on Under the Brand to discuss the creation of the world’s first in-ear computers, built for immersive audio and designed with the craftsmanship of fine jewelry. If you love luxury, innovation and wearable tech that redefines what’s possible, don’t miss this episode.

In this episode, Meredith’s husband reacts to Meta’s marketing email promoting Click Here, a new book by Meta’s CMO, Alex Schultz. He and Meredith dissect the irony of a spammy marketing email from a supposed marketing expert, discuss the ethics of self-promotion, and reflect on the larger problem of how social media platforms manipulate attention. The episode offers valuable lessons for small-business owners on trust, transparency, and ethical digital marketing. Timestamps [0:00] Introductio...