In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real

High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out.When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck. The real turning point comes when organizations focus on

Discover how book evaluations can boost your academic success and author credibility. Learn how to get your book reviewed effectively.

Let’s face it: insurance companies aren’t just screwing over private practices… they are pulling the rug out from under our patients as well. Once upon a time, they’d file a self-claim and get 40–50% back.  Now? Quite often it’s Zero. That means more and more patients—sometimes even loyal ones you’ve treated for years—are saying, “I can’t afford this anymore. I’ll try in-network.” Painful. But here’s the truth: while you can’t stop this trend completely, you can win back a surprising number of these

Steve Koch's BIO:  Steve Koch is a CPA and the founder of Primary Care Financial, where he helps solopreneurs & small businesses get clarity on their business finances — from bookkeeping and taxes to big-picture strategy. After years of working in corporate finance and watching small business owners get left behind, Steve decided to bring Wall Street-level insight to Main Street entrepreneurs. He specializes in translating financial jargon into plain English, helping business owners finally

Gleanings - October 2025

Kelly welcomes Professor Colin Fisher back to the podcast to discuss his new book, “The Collective Edge: Unlocking the Secret Power of Groups.” “We’re living in an age of unprecedented individualism.”  “Groups that look outward adapt faster to an ever-changing world.” “Tolerated deviants can’t dissent on every issue.”

Learn how to get book reviewed with perfect timing to boost visibility and impact. Discover smart strategies and platforms to maximize your book’s buzz.

What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff

As businesses increasingly move operations online, having a solid internet infrastructure has never been more critical. According to IBISWorld, in 2025, the percentage of business … Read more The post Enterprise Internet Solutions: Bandwidth, Reliability & Backup Services Explained appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Understanding cybersecurity terminology is important for any professional navigating the digital landscape. Cybersecurity is multifaceted, involving various strategies, technologies, and practices designed to protect sensitive … Read more The post Master the Jargon: Cybersecurity Terms Every Professional Should Know appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Cut Costs, Increase Profitability. It’s what every business owner dreams of. Being able to run a tight ship and squeeze every last drop of profitability … Read more The post Maximizing Profitability Through Smart Inventory Optimization Techniques appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Are you looking for a way to send money to Nepal and not get ripped off by hidden fees? Millions of people transfer funds from … Read more The post Secure and Fast Ways to Send Money to Nepal appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

The automotive industry stands on the brink of extensive change. Rapidly shifting customer demands, stricter environmental regulations, and supply-chain complexity have one thing in common. … Read more The post Automotive Innovation with Dynamics 365: MCA Connect’s Formula for Smarter Manufacturing appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Managing compliance has become one of the toughest responsibilities for managed service providers (MSPs). Regulations such as GDPR, HIPAA, and CMMC carry strict requirements, and … Read more The post Top Compliance Challenges for MSPs (And How to Solve Them) appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Homeowners are increasingly recognizing that outdoor spaces can serve as natural extensions of their living areas. The once simple backyard or front entryway is now … Read more The post Create Inviting Outdoor Spaces with Elegant LED Step Lights appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Trying to decide whether Google Ads or Facebook Ads will actually bring in leads (and not just clicks)? In this episode, we break down how Google lets you catch folks who are already searching (great when you need leads now) and how Facebook helps you reach people before they even know they need you (ideal for brand building and nurturing). We also share when to lean on one, when to use both, and how to test smartly. Listen to the episode to pick the right ad path for your business.Read More -

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?The post Your Customers are Being Rewired. Are You Freaking Ready for This? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.     Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI