Want your Black Friday offer seen by thousands — without wasting ad spend?In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting,

Send us a text We share how one salesperson turned a weak Google profile into a trust engine by asking happy clients for reviews. We show why sales and marketing work best as one team and how simple tools and steady asks move rankings, clicks, and deals. • review-driven trust as the first impression • fast rating recovery through targeted asks • sales and marketing alignment on proof and messaging • national brand awareness vs local agent credibility • templates and personal branding for rep...

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! In this Quick Hit, you’ll hear from Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. Listen to the full episode here

AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and keeping content compliant across industries. Yana shares how Content Lift automatically fact-checks AI-assisted writing, suggests corrections, and helps teams scale content without putting reputation or revenue at risk. If your organization creates content ...

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! Does your content do a good job of connecting with people, but not quite as good a job of converting? In this episode Mel continues the client journey with nurture content - the stage that so many business owners unintentionally skip. It’s the part where you build trust, deepen

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue. In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it. You’ll learn how to shift from educational to emotional -- so your ideal clients feel compelled to move toward you. ✨ Sold Out Group Programs opens November 3! When you join this round, ...

You’re showing up. You’re posting. You’re doing all the things… and yet it feels like no one’s actually seeing your work. That’s not a content problem... it’s an eyeball problem. In this episode, I’ll show you how to grow your visibility in a way that actually leads to clients, not just followers. You’ll learn the difference between being busy and being seen, and how to get more of the right people paying attention to you. ✨ Sold Out Group Programs opens November 3! Join this round and you’...

Every problem in your business can be traced back to one of three gaps: not enough people seeing you, not enough of them caring, or not enough saying yes. In this kickoff episode of my 4 part "3 Gaps" Mini Series, I’ll help you diagnose which one is keeping you stuck — because once you know which lever to pull, everything in your business makes sense again. If you’re tired of spinning your wheels and ready for consistent, sold-out launches, this episode is your starting point. ✨ Sold Ou...

What if your next big marketing win comes from making your website easier for AI, not people, to read? Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break

Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...

This week Pat and Mike discuss this weeks China trade deal, cattle futures, and the crazy scary market moving news.

In this AI marketing podcast episode, Dan Sanchez dives into why the new ChatGPT Atlas web browser is a game changer for marketers. He explains how having ChatGPT baked directly into your workflow eliminates friction, enabling instant access to AI tools across your browser tabs. Dan shares real examples of how Atlas enhances his productivity, research, and content optimization—all without leaving the current tab.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with)

Why staying consistent isn’t enough, and how refining your content, messaging, and visibility strategy every quarter leads to massive growth. If you’ve been showing up but not seeing results, this episode will help you identify what’s missing and how to align your visibility strategy with who you are and who you serve. This is for women entrepreneurs ready to refine, reconnect, and finally see the visibility they’ve been working for. Join us inside The Visibility Bootcamp Experience https:/...

Delays aren’t denials, they’re divine protection. In this video, we’re reframing delays and learning how to see waiting seasons as preparation, not punishment. If you’ve been feeling stuck or impatient, this message will help you shift your mindset and find peace in the pause. Don't forget to like this video and subscribe to my podcast ✨ Season 2 is all about reflecting on my journey as a solopreneur and a business owner. I share the highs, lows, and the in-betweens, and how th...

#PPC #GoogleAds #DigitalMarketing Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about. In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account. What you'll discover: → Why high ROAS doesn't equal profit (with real $100k case study) → How Google tricks you into wasting money on se...

#GoogleAds #GoogleAdsStrategy #SearchCampaigns This is the BEST Google Ads Campaign Structure in 2025! Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service? Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR...

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a

This episode is sponsored in part by Dalia—Is your career site delivering the conversion you need? Dalia’s plug-and-play tech turns any employer career site into a high-performance candidate conversion engine — no replatforming required, live in days.Visit dalia.co to learn more. AND by jobcase, Jobcase is an online community where workers of all kinds – like hourly employees, tradespeople and healthcare technicians – access jobs, make connections, and support each other in any aspect of their

If you’ve been doing everything your upline says (posting, messaging, chasing) and still feel stuck, frustrated, or invisible… this one’s for you. We're pulling back the curtain on why traditional network marketing advice doesn’t work the same way it used to, and what you can do instead to start attracting the right people (without the spammy scripts or burnout). You’ll discover: 📌 Why your upline’s strategies might have stopped working and how to evolve beyond them 📌 The two things every

We’re officially 30 days into our Big CEO Push — and I’m calling this season what it really is: the season of making it happen. Because here’s the truth — everything in your business can be monetized. 💸 The question is: which income stream could you set up in a single day that brings in real cash flow before the year ends? In this episode of Gab Sessions, I’m keeping it light, creative, and full of possibility. We’re diving into: ✨ Why everything in your business is monetizable (and how to