Redes sociales al máximo rendimiento: cómo optimizar el ROI y proteger la marca en un entorno dinámicoConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital-podcast--6768306/support.

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/

The global advertising industry has experienced a surge in transformative activity over the past 48 hours. Amazon’s headline development is its launch of fixed-price branded keyword advertising, allowing brands to secure top-of-search placements through its new reserve share of voice feature. Advertisers can now pay upfront for premium visibility, marking a shift away from traditional auctions. This change aims to address intense competition on Amazon, where brands report it is nearly impossible to

Jim Edwards believes the foundation of powerful content is what he calls soul content—the unique stories, opinions, perspectives, and lessons that come directly from lived experience. Machines and AI can mimic data, but they cannot replicate the authenticity and depth that comes from a creator’s real life. Jim’s approach centers on helping creators become curators of their own insights, using technology to amplify what is personal and meaningful, rather than replace it.He has seen this philosophy

In this episode of Social Media Decoded, marketing strategist and event host Michelle Thames reveals the relationship-first strategy that helped her attract sponsors like Chicago French Press and ShinePages for her Elevate & Empower LIVE event — without cold pitching or begging.Michelle breaks down how to build authentic partnerships, structure sponsorship tiers, and pitch your event like a collaboration, not a donation. You’ll learn how to create emotional brand alignment, overdeliver value, and

Die Shapewear-Marke "Creamy Fabrics" hat sich auf Socialmedia einen Namen gemacht und einiges an Geld für Influencer Marketung ausgegeben. Ein Kanal wurde aber mal wieder eher vernchlässigt. In meiner Analyse schaue mir genau an, wie erfolgreich der Onlineshop aktuell ist und wo die Besucher herkommen. Außerdem gebe ich praktische Tipps, wie Creamy Fabrics ihr Google-Ranking verbessern und dadurch noch mehr Besucher auf die Seite locken kann. Zudem rechne ich aus, welchen Umsatz der Shop aktuell

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it.Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required. You’ll hear

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling? This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites. Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent?&n...

Cameron discusses the journey of opening and running a medical aesthetics practice, emphasizing the importance of transitioning from a technician role to a CEO mindset. He highlights the realities of practice ownership, the necessity of business acumen, effective marketing strategies, and the significance of building a strong team. The conversation aims to empower practice owners to embrace their roles as CEOs and focus on sustainable growth and profitability.Listen In!Thank you for listening to

Mark Flockhart, founder of Valor Insurance Group, shares his journey from exploring different roles in the insurance industry to building one of the most trusted independent agencies. He dives into how he combined his experience in sales, content creation, and training to create a system that helps clients and agents thrive.In this episode, Mark talks about the strategies that set him apart, from leveraging digital content to educate clients, to identifying the right opportunities and leads and

In this episode, Glenn Haworth dives into one of the biggest challenges every business owner faces, the constant battle between making more money and finding more time.Glenn shares practical strategies straight from his coaching playbook and recent retreat at The Bunker House, including:The power of planning your week with intentionThe “big rocks” principle for getting more doneThe 3 D’s of time management: Delay, Delegate, DeleteHow to become an effective leader and communicatorWhy working

Starting a business is NOT easy. 🚨 In this video, we uncover the hard truth about running a business—from the hustle it demands every single day to the myths you've been told about overnight success. Business is chaotic, unpredictable, and requires relentless effort, but it's worth it when you're building something meaningful. Learn why consistent hard work, a strong social media presence, and the ability to communicate effectively are the key ingredients to thriving in today's

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about introducing your podcast guests. It’s those dreaded words “so, tell us a bit about yourself” that can lead to you waking up, six hours later, listening to an interviewee ramble on about his toy car collection. This isn’t the guest's fault. They’ve just been handed the mic and let off the leash with no real direction. They don’t know your

Episode 253 – Your Brand Is a Vibe: Small Business Marketing in the AI EraForget features—today, it's all about the feeling. This week, discover why your brand’s true power isn’t just in what you say, but in the vibe you create—and how AI makes shaping that emotional connection faster, smarter, and more accessible than ever. If you want your small business to outshine competitors, build loyalty, and stand out in a noisy world, this is the episode you can’t afford to miss. 🎧 Why Listen? –

In this episode, we sit down with Michael J. Wynne, partner at Gregor Wynne Arney, PLLC, to discuss the evolving landscape of white-collar crime and federal defense law. As a former federal prosecutor turned defense attorney, Michael offers a rare dual perspective on how justice is pursued and protected—within the U.S. legal system. Drawing on over a decade of experience as an Assistant United States Attorney, including his time on the U.S.–Mexico border, Michael shares what it's like navigating the

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.  In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?  Hit PLAY to hear:  🚨 Why stalled growth is actually a wake-up call for your eCommerce brand 🧾 The ruthless audit every Head of eCom

Если вы хоть раз задумывались о повышении чека, этот выпуск must have! Вместе с Наталией Калицевой – сооснователем агентства инновационного маркетинга – мы обсудили существующие сложности и отличие маркетинга в премиум и масс-сегментах, чем должна быть обусловлена высокая цена и как она связана с эмоциями. Хотите узнать, как адаптировать к себе премиальные практики и продавать дорогой продукт на маркетплейсах – слушайте подкаст.Таймлайн:01:20 Что привлекает в премиум-сегменте03:55 Обязательные

“구글 크롬에 도전장” 오픈AI, AI브라우저 ‘챗GPT 아틀라스’ 출시https://n.news.naver.com/article/023/0003936053?sid=105오픈AI, 자체 웹브라우저 출시… 챗GPT 무기로 구글에 도전장https://n.news.naver.com/article/020/0003669186?sid=105알리익스프레스, 한국 식탁 공략https://n.news.naver.com/article/005/0001809519?sid=101‘알리 합작’ G마켓, 年 7000억 투자 나서… “국내 이커머스 1위 탈환”https://n.news.naver.com/article/020/0003668722?sid=101샤오미, 한국 오프라인 시장 본격 공습…6개월 만에 매장 5곳 열어https://n.news.naver.com/article/009/0005578995?sid=101샤오미코리아, 첫 직영 서비스센터 개점… “무거운 제품 수거 수리도

Stephen Laster, CEO of Panopto and a 25-year veteran in the edtech space, joins Dustin to talk about how smart technology—and especially AI—can elevate educators rather than overshadow them. From his early days pioneering blended MBA programs to leading at institutions like Harvard Business School and McGraw-Hill, Stephen shares how technology should be applied to serve pedagogy, not the other way around.In this episode, you'll hear why seamless digital ecosystems matter, how institutions can build