Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out. Takeaways ABM is shifting from single platforms to flexible, modular systems. Distinctiveness matters more than differentiation in B2B.

This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-selling-a-platform-or-a-solution/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Podcast monetization can feel out of reach when you’re still growing your audience. Big sponsorships often go to big shows — leaving smaller creators wondering…The post Why Programmatic Advertising Works for Smaller Podcasts appeared first on Blubrry Podcasting.

書籍📗農家のための売る技術100に、記載しきれなかった瓶へ使用するシールのお話です。＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿重版出来記念！5種デザインセットプラン！＜お申し込みはこちらから！＞⁠⁠https://harimaze.com/zyuhan/⁠⁠書籍📗農家のための売る技術100重版出来決定につき、お礼として会社を上げて皆さまに還元したいと思います！以前より「ロゴマークも、名刺も、シールも、農園リーフレットも、段ボールも全て欲しいが、今すべて作成できるほど資金が無い。。。ひとまず今年はロゴマークを作り、その他は来年以降で。。。」といったお悩みを頂いておりました。たしかに資金がないと制作は厳しいです。。しかし！来年まで待っていては機会を逃してしまいます。しかし、弊社としても「では、サービスで作りますね！」と行うのは簡単ですが、それをしてしまうと「価格勝負」をしていることと同じになります。価格勝負をせずに戦ってほしい！とこの書籍を執筆した、自分の思いにも反する行為です。されど、なんとかお力になりたい。。。とそこで今回、書籍重版という、本当に様のおかげでここまで来れまし

Bienvenidos a FailAgain, una newsletter / podcast sobre crear contenido y estrategia.Hoy vamos a hablar de consistencia en la creación de contenido. Uno de los básicos para que los proyectos crezcan.Te recomiendo que escuches la versión extendida en formato pódcast de este contenido.“Si publico cada lunes, soy consistente”.Error.Para mí esto no es ser consistente. Esto es mantener una frecuencia y respetarla.La consistencia tiene un grado más de complicación.Para mí, la consistencia es mejora

Dans cet épisode hors-format, on accueille Marie Ardoise, directrice Social Media de la marque Caats. Comment rendre les croquettes et le pâté pour chat sexy ? Comment se placer sur le marché pour gagner la confiance de ses clients ?On plonge dans les coulisses de leurs réseaux à plusieurs milliers d'abonnés, on parle formats, UGC, personaes, piliers de contenus mais aussi et surtout, créativité.Et restez attentive une exclu se cache en fin d'épisode 👀Bonne écoute ! . . .Le Super Daily est le

The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal ReflectionsTune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authenticity in personal branding, and join Robby in a candid reflection on his personal experiences at a

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do. 📌 Key

Work With Me ► https://getclientswithabook.com/authorosBuy My Book ► https://www.getclientswithabook.com_________________► Get my book Nail Your Niche here: https://www.amazon.com/Nail-Your-Niche-Ingredients-Six-Figure/dp/B09Z1CZ4JC/ref=tmm_aud_swatch_0IG ↣ http://instagram.com/brian.ellwoodLinkedIn ↣ https://www.linkedin.com/in/brian-ellwood-125a17195/Threads ↣ https://www.threads.net/@brian.ellwoodWebsite - https://www.brianellwood.netEmail ↣ brian@brianellwood.netMY FAVORITE EXPERT TOOLS:🖥️

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files…Or that logo you swear you uploaded but can’t find anywhere…Or just the time-suck of starting from scratch every single time.In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.Here’s what you’ll learn:Why your Canva chaos isn’t about the app 5 must-do steps to organise your Canva for goodHow naming files and using

Dans cet épisode, on débriefe avec Yann toutes les actualités brûlantes du monde de l’intelligence artificielle 🤖Au programme :Sora d’OpenAI, le générateur vidéo qui va révolutionner la création de contenu (et peut-être rendre Hollywood nerveux 👀)Atlas, la nouvelle extension IA de ChatGPT qui transforme ton navigateur en véritable assistant intelligent.Les applications de journaling boostées à l’IA, qui t’aident à écrire, réfléchir et mieux te connaître grâce à des conversations guidées.On discute

En esta novena clase del curso de GIMP, vamos a dominar la creación de texto profesional y los filtros esenciales que transforman imágenes ordinarias en trabajos pulidos.

In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...

Cerramos la semana del ciclo Básicos del Marketing. Hoy, viernes 24 de octubre de 2025, episodio 1880, hablamos del momento oportuno: cómo entender en qué etapa está tu cliente y llegar con el mensaje justo en el momento correcto.

Want your Black Friday offer seen by thousands — without wasting ad spend?In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert. You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting,

From a tenured engineering professor at Caltech to the CEO of a revolutionary deep tech company, Benjamin Shapiro’s journey is a masterclass in calculated risk and strategic innovation. In this episode, Ben pulls back the curtain on Lumenuity, his company that's creating next-generation optics to power everything from our smartphones and drones to AR headsets and self-driving cars.This isn't just a conversation about cool tech; it's a deep dive into building a high-impact business

Was passiert, wenn Kommunikation an ihre Grenzen kommt?In dieser Folge spreche ich mit Kommunikations­expertin und Bestseller-Autorin Isabel Garcia über Gespräche, die kippen – und was hilft, wenn wir die Kontrolle verlieren. Ausgehend von ihrem aktuellen Buch „Ich rede traumasensibel“ geht es um Selbstregulation, Sicherheit in Konflikten und darum, wie wir in angespannten Momenten wieder in unsere Mitte finden. +++++++++++++++++++++++++++++++++++++++++++++++++++++ 🙋🏻‍♂️ 🎤 🎧 Ich bin Markus

📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Welcome to what I’m calling the Case Study Mashup Episode! I could obvs talk ALL day long about this program, but things just hit different when you hear from actual humans who went through the experience. There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… from coaches to photographers to therapists to astrologers

Featuring: Jen Moss, JARIn episode 134, I sit down with Jen Moss, Chief Creative Officer and co-founder of JAR, where she helps brands and agencies craft podcasts that move people—not just metrics. Jen calls herself a podcasting doula, guiding clients through the messy middle of creative storytelling. In this conversation, we dive into how to create audio that actually connects, what makes a podcast worth listening to, and why “Job, Audience, Result” is the framework every agency should adopt