Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will sh...

Change Your Message, Attract and Book Your “Highest Self” Buyer Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with). Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your

Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense. What happens when public relations and communications ag...

Today’s guest is Kelly Smith, founder of award-winning Spelk Studio, based in the north east of England. Spelk Studio specialise in bespoke and small batch furniture and kitchen design, championing sustainability and responsible sourcing. Kelly and I discuss: 🧑🏼‍🎓 some of the misinformation within the furniture industry and why education is key 🥉 Spelk Studio's progress in attaining the Investors Environment Bronze accreditation 🔢 the challenge of ‘fast furniture’ with some terrifying stats

We map a clear path from sick care to true repair with Dr. Jeff Gross, moving from surgery-first thinking to signal-driven healing using exosomes, peptides, and smart imaging. Along the way we explore NK cell exosomes for cancer and aging, and the habits that make any protocol work better. • Why stem-cell medicine in the U.S. fell behind and how it is catching up • PRP, MSCs, and exosomes as a spectrum of healing signals • Targeting bone-edge inflammation to regrow and maintain cartilage • E...

29 October 2025In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in Sydney, the radio network announced a slew of new content. Check out Nathan's breakdown here. Yesterday, leaders of the Australian publishing industry gathered for Mumbrella's Publish conference. Nicholas Gray, News Corp Australia's MD and publisher of The Australian and Prestige, took to the stage with Mumbrella's Hal Crawford to discuss a

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session. In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. These aren't buzzwords ...

Show Notes: In this episode of The Business Growth Spotlight, host Heidi Schalk sits down with Drew Chambers, EVP of Marketing at Harper, a next-generation cloud application platform built for speed, scalability, and developer performance. Drew shares how Harper’s innovative fused-stack architecture is transforming how enterprise-level teams build and deploy high-performance applications—especially in the fast-moving world of AI and real-time data. From overcoming the limitations of tradition...

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for

This week's episode pours one out for Google's Privacy Sandbox as the saga comes to an end and takes a look at the rise of agentic AI while Pinterest tries to curb its AI slop. Then (21:24), David Huntzinger, an agent at talent management firm Night, joins the show to make sense of how the creator economy is positioning itself as a media channel.

Want to start to see your podcast grow in under 90 days? ⁠⁠⁠Learn More about the Grow The Show Accelerator.⁠⁠⁠Stuck at the same download number week after week? Most podcasters hit that wall and try all the wrong things to grow — more guests, more ads, more work. But sometimes all it takes is one small, strategic change to 5X your downloads. In this episode, Nate Palmer shares what he did to keep his listeners hooked, boost retention to 82%, and attract bigger guests and more clients. His tips

In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also

🕒 Timestamps:00:00 – Opening thoughts: Building with purpose 00:32 – Welcome to CX Insider with Abdul Eon, Head of Digital CX & Products at E.ON Next 00:49 – Abdul’s career journey: from engineer to CX leader 02:13 – How psychology shapes customer experience 03:26 – Introducing Compass: operationalising CX strategy 05:03 – Why relying on surveys alone can be dangerous 06:06 – Behavioural insight: the “fruit bowl” example 🍎 07:30 – Turning feedback into action through real-world testing 08:39

Manufacturers, distributors, T&L, and warehousing are always looking to become more efficient and productive, but are they embracing automation in the same areas we think they should? That was the subject of the latest BlueStar Nation end-user survey, sponsored by our friends at Honeywell. We asked their industry expert, Matt Sterner, to join the show to dissect the data. Why were business leaders so confident about their inventory and shipping practices? What did the data reveal about ongoing

How can marketers use empathy and customer storytelling to drive B2B growth?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a ...

After a long career in equipment sales and dealer leadership, Alex Kraft thought there may be a better way to buy and sell machines. After realizing the bigger need was servicing equipment, he pivoted Heave to become a marketplace connecting independent technicians with contractors needing service. It’s NEAT.Learn more about Heave at: https://www.heaveapp.com/ Follow Alex on LinkedIn at: https://www.linkedin.com/in/alex-kraft-531408146/ Learn more about attending the 2025 Ariat Dirt World Summit

What does it take to reinvent food innovation? 🍴 In this episode of CX Insider, we sit down with Ian Toll, CEO of Oscar Mayer UK, to uncover the story behind the Gastro Hub — a fully choreographed innovation centre built to transform how ideas in the food industry are created, tested, and brought to life. Ian shares his journey from leading global restaurant chains to pioneering immersive innovation at Oscar Mayer. Discover how choreography, sensory experiences, and collaboration are redefining how

In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics

We're in the thick of Q4 chaos—juggling marketing, inventory delays, and algorithms that just don't hit like they used to. In this episode, we get real about burnout, the crumbling attention economy, and why survival might be the most underrated strategy in ecommerce. Plus, Jack introduces a new business philosophy: be the cactus 🌵. Just stay alive.📢 Enjoyed the episode?Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your