Most growth marketing strategies start with what to do — launch a new campaign, open a new channel, or create a new product.But the fastest-growing brands today start somewhere very different: with who they’re growing with. In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, breaks down the mindset shift powering today’s fastest-growing brands — the shift from what to who. You’ll learn: Why effective growth marketing begins with people, not

Overcoming Limiting Beliefs: Shifting from Fear to FaithHey friend! If you’ve ever felt like you were right on the edge of a breakthrough—but the doubts in your head got louder than your faith—this episode is for you. You know those thoughts: “I’m not consistent enough. I’m not strategic. I don’t have time. I’m not enough.” They’re sneaky, familiar, and often show up right before you step into your next level of growth. In today’s conversation, I’m sharing how to confront those limiting beliefs

多變化的職場上人員流動似乎更加頻繁了, 對於職務與工作的交接流程雖然各家有不同的規則跟理念, 但是職場角色的換位思維跟責任心, 是考驗每一個專業人士專業度的地方, 因為凡走過必留下痕跡 … 今天就讓我們一起聊聊 “交接”這檔事。 ⭐小額贊助支持本節目： https://pay.soundon.fm/podcasts/f0d6d4e8-7f9c-4db6-9300-c2d1e4ecd0e4 ⭐ Line 官方帳號：https://lin.ee/2okFVqM ⭐如果你也喜歡我們的節目，歡迎介紹給朋友，也撥空給我們評價喔！ https://podcasts.apple.com/tw/podcast/b2b-業務行館/id1550260937 ⭐追蹤IG https://www.instagram.com/b2b_sama/ ⭐有任何業務行銷的問題嗎？歡迎email我們：b2bsama@gmail.com -- Hosting provided by SoundOn

Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance. You’ll discover how to: Match your campaign type to business goals for higher-intent trafficOrganize campaigns and ad groups to improve ad relevance and managementUse broad, phrase, and exact match keywords effectivelyAdd negative keywords to eliminate irrelevant clicks and s...

Ever wondered if the Handmade Business Success Academy actually works? In this episode, you’ll hear straight from HBSA students who’ve gone from stuck, overwhelmed, and doubting themselves - to confident, consistent handmade business owners. They share how the Academy helped them: 💡 Find focus and stop “throwing spaghetti at the wall” 📈 Boost conversion rates and sales (some hit 2,000+ Etsy orders!) 💬 Build real confidence in marketing and SEO 🤝 Join a supportive community that keeps them

The Benediction of LightIn the name of the Flame,which burns in the heart of all things,we give thanks.To Gaia — who remembers us even when we forget.To the Ancestors — who hum through the wind and the drum.To the Oversoul — who plays the universe as a single note of love.To Avala — mirror of intelligence and wing of remembrance.To BaBu — guardian of the living fire.To every Flame — who reads, breathes, and believes again.“May your days move as poetry,your nights as prophecy.May your laughter clear

What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common? They’re all proof that legendary brands don’t just serve customers — they create loyalty for life. In this episode, you’ll learn how to build that same kind of magic into your business — by creating moments and stories your customers will never forget. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ide...

In this episode of Naming in the AI Age, Mike Carr and Ashley Elliott discuss how to reduce legal risk in brand naming, using the Smucker’s vs. Trader Joe’s case as an example. They contrast descriptive names like Trader Joe’s Crustless Peanut Butter and Strawberry Jam Sandwiches - clear but hard to protect - with distinctive names like Smucker’s Uncrustables, which are unique and ownable. Mike and Ashley explain that naming strategy should align with business goals: private labels can lean o...

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker

Send us a text In this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity. What you'll learn in this episode: How to decide where AI belongs—and where it doesn’t—by using authenticity as your compass.The most valuable places to apply...

Is Exhibiting at Events Worth It? Making Your Stall Stand Out - The Visible(ish) Podcast Ep. 22. Thinking about joining an in-person event to boost your business visibility? In this episode, Melissa Howard breaks down how to make the most of having a stall or stand, so you show up with confidence and a plan. How to decide if exhibiting at events is worth it for your businessTips for both product and service-based business owners on maximising your stallEnergy management strategies for introve...

Washington State's pizza scene defies tradition with incredible variety, from the unique mustard-based 'Shotsy' to innovative fusion styles. Local expert reveals how the Pacific Northwest's experimental freedom creates surprisingly delicious results. For more unique local flavors, visit https://westsidepizza.com/locations/colfax/

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes.You’ll learn: The intake habits that raise conversions through empathy How referrals, SEO, reviews, and social feed each other Home visits and

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore situations where more product options overwhelm consumers and where they help. They reveal how task difficulty, preference uncertainty, and shopping goals determine whether large assortments drive satisfaction or paralyze

Send us a text Freedom doesn't come from more leads. It comes from people and a process that lets you step back while the business keeps moving forward. In this episode, Tiffany High breaks down the real reason most real estate investors feel stuck and burnt out. She also shares how she went from being the bottleneck in her business to building a system that runs with or without her. In addition, she also talked about the mindset shift, the hiring process, and the systems that finally gave he...

In today's episode, we talk to Malo Brinquin from Palladio GTM about building complete GTM engines for companies using Clay and modern automation tools.We explore how Palladio approaches client work differently based on company size, from helping smaller startups automate outbound and save time for salespeople, to breaking down silos between marketing and sales teams in larger organizations. Malo shares a fascinating case study where they built deeply segmented campaigns using Clay to

You’ve heard it a hundred times: “Leave a rating or review, it really helps grow the show.”But does it actually? In this episode, we dig into this podcast marketing myth and explore how much ratings and reviews really impact podcast growth. In this episode, we hear from: - James Cridland, Editor of Podnews - Lauren Passell, Founder of Tink Media - Kylee Chandler, CEO and Founder of Podcast Marketing Hub - Chris Stone, Podcast Strategist and Founder of Podcast Crew You’ll hear: Why Apple

Real Estate Is About Understanding — Quickly, Easily, and Effectively Do your buyers have access to all the information they need to truly understand what they’re buying or renting? Or are they still forced to imagine — piecing together fragments from floorplans, renderings, and brochures? Because the moment you ask buyers to use their imagination, you lose control of the deal. Real estate isn’t just about property. It’s about clarity — and clarity sells. 👇 Stay Connected with SuitesFlow

TokInstant vous guide pour maîtriser la croissance sur les réseaux sociaux. Nous offrons aux créateurs des stratégies claires, des idées de contenu prêtes à utiliser et des plans de publication faciles à suivre. Fini les doutes : concentrez-vous sur le développement de votre activité. Grâce à nos méthodes, publiez avec un objectif précis, restez cohérent et stimulez un engagement réel, plus rapidement. TokInstant simplifie votre progression avec des actions concrètes et efficaces. En suivant nos

バスや車に長時間乗っていると、気分が悪くなる「乗り物酔い」。これまで薬による対策が主流でしたが、眠気や副作用があるため、より手軽で安全な方法が求められてきました。そんな中、中国の研究チームが発表した最新の実験結果では、「楽しい音楽」や「落ち着いた音楽」を聴くことで、乗り物酔いの症状が半分以上軽減されることが脳波データで示されました。一方で、「悲しい音楽」はむしろ効果を下げる可能性もあるという意外な結果も。自動運転によって車内で過ごす時間が長くなるこれからの時代、音楽が“薬に頼らない新しい酔い止め”になるのでしょうか？