On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn. Subscribe to

In 1977, Steve Rubell and Ian Schrager opened Studio 54 in Manhattan—and one of the most famous parts of the club wasn't the dance floor.It was the door.Getting through Studio 54's velvet rope became part of the experience. Money alone didn't guarantee admission, and the people who made it inside felt they'd gained access to something not everyone could simply buy.There's an interesting lesson here for anyone selling an expensive service.In this episode of The Velvet Rope Playbook, I look at the

A Peace Corps volunteer goes to Africa to teach, help, and do good - then walks straight into a Cold War maze of spies, bandits, propaganda, and a truth he barely understands. David Litwacks reveals the real-life experience, historical tension, and moral collision behind Land of the Sun, Land Without Light.James Real sits down with Litwacks to unpack the novel’s unusual blend of fact and fiction, drawing from his own overseas service in Africa while transforming lived experience into a suspenseful

What happens when a podcast network operator builds the entire tech stack themselves? Not as a seasoned developer, but because none of the available platforms align with their vision, values, or the needs of their creators? And how does this choice ripple through onboarding, data ownership, and creator monetization, especially when the builder’s background is media, not tech? Most networks rely on off-the-shelf platforms or outsource the heavy lifting, but building from scratch to enable real-time

It’s the conversation ender that doesn’t really end things. Learn how to say no when you aren’t really interested. #ThePitch #INICIVOX #VirtualMentorship

Opella is tearing up pharma-style media strategy and replacing it with FMCG brand-building — and The Giant Company is redesigning its stores around GLP-1 drug users. If you sell supplements or functional food, both moves are a direct signal for where your category is heading.In this episode: Opella, the consumer health company behind Dulcolax and Allegra, is rebuilding its media strategy around FMCG brand-building principles — investing in social, creator partnerships, and culturally

Hi, I'm Connor with Honor - message me here! Youtube Channels: Conner with Honor - real estate Home Muscle - fat torching From first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle. Dive into Real Estate with Connor with Honor: Santa Clarita's Trusted Realtor & Fitness Enthusiast Re...

Today is Wednesday, October 7th, 2026, the 280th day of the year, and this is your daily holiday briefing. Visit Checkiday.com for more information.

Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winning awards and frequently driving triple digital year on year growth.In this episode, Ger and Chloe take a big-picture look at Google Ads and why now is the time to fully review your strategy. They explore how changes in the platform, customer search

Once the basics are correct, competitive local markets require a more deliberate strategy. In this episode, we go deeper into preparing local content for conversational searches and explain how advanced execution can create separation from businesses that rely on generic optimization. We examine why short keyword targeting misses natural spoken queries, then show how to combine data, customer behavior, local relevance, and competitor analysis into a stronger plan. One high-value action is to answer

Paid ads are the fastest way I know to get in the driver's seat of your business growth, but only if you're ready for them and go in with the right mindset. In this episode, I'm breaking down when it's actually time to run ads, why most people are ready sooner than they think, and why ads are an amplifier, not a fix for a message or offer that isn't working yet. If you've ever tried ads and walked away, this one's for you.

Send us Fan Mail You stopped by the office for “just a minute.” A quick hello. A cup of coffee. One question from the team. A client situation you offered to help with. Suddenly, it’s 1 p.m., and you haven’t visited a single referral partner. Sound familiar? In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about staying focused when everyone needs you, and how easily a full day of marketing can disappear. They share practical ways to: • Protect time in the field, even ...

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split.This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them.We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside,

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...

Send us Fan Mail You worked hard to earn that home care referral. How long did it sit in your voicemail? A family looking for help may keep calling agencies until someone answers. A discharge planner trying to get a patient home needs a clear next step. In this episode of Home Care Marketing Unfiltered, Lisa and Annette talk about “Speed to the Lead” and what being responsive looks like during a busy day. Their advice: • Answer promptly, even when you cannot do the assessment immediately. ...

The October 6, 2026, edition of the Closing Market Report covers commodity market movements, federal policy developments, harvest progress, and agricultural weather. Naomi Blohm of Total Farm Marketing analyzes a "Turnaround Tuesday" rally across corn, soybeans, wheat, and feeder cattle, driven by technical buying and positioning ahead of the USDA WASDE report. USDA crop progress data reveals corn and soybean harvest pacing behind five-year averages nationwide, led by significant

In episode 96 of Twin City Talk, Host Suzy Fielders and Producer Tim Beeman talk with returning guests Michelle & Ava Spell from Ava’s Cupcakes.We discuss all the exciting changes at this local bakery in the past year. Tune in to listen now onYouTube(video also available), Spotify, Amazon, Audible, iHeartRadio, or your favorite podcast station. You can also listen to the audio below. Be sure to follow us on Instagram and Facebook for updates on the podcast, content teasers, episode

E1190: Google is making it harder to scrape its search results, and SEO tools are getting caught in the middle. Barry Schwartz, founder of Search Engine Roundtable and one of the longest-running reporters in the search industry, joins me to break down what Google is doing, why rank-tracking data has become less reliable, and what happens next. Barry has covered Google and search every day since 2003. In this episode, we go deep on Google's fight against AI scrapers, the September 2026 spam update,

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Instinct, the AI agent that lives in iMessage, is growing 10% a day, and Eric says its 23-year-old founder proves you do not need a personal brand to win. Neil explains why personal brands worked five years ago, why Neil Patel Digital became NP Digital to cut key man risk, and

A 24-year-old making $450,000 a week in affiliate commissions. Seasoned vendors are spending six figures a month on ads while their email lists sit untouched. In this episode, Igor reports back from the JVZoo event in Charlotte with a mix of awe and frustration. Even after 15 years of conferences where the same advice gets repeated, most marketers still under-email, under-segment, and mismanage their lists. He also shares a long-awaited milestone: a conversation with Richard Koch, the man who