Die Marken- und Marketingnews der KW 44 mit folgenden Themen:MediaMarkt Saturn wirbt mit der „Yo!“-Kampagne für Service statt Rabatte und zeigt in einem Rap-Spot echte Mitarbeitende.
IKEA setzt mit „Wherever Life Goes“ auf emotionale, produktfreie Spots über Lebensveränderungen.
Lorenz attackiert Pringles humorvoll mit den neuen „Crunchips Stackers“ und dem Slogan „Da sind wir nicht so pringelig“.
Sixt nutzt KI für Horror-Kurzfilme aus echten Bewertungen und warnt: „Renting with competitors can be

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong

בשבוע שעבר, הגשתי את החלק הראשון שכלל 10 שאלות ותשובות לגבי תהליכי בחירה, החלפה והטמעה של מערכות דיוור.ב-show notes אשים קישור למאמר עם סרטונים קצרים שצילמתי בהתאם לפודקאסט הזה.כעת לחלק השני שכולל 7 שאלות ותשובות נוספות---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.This edition offers extensive insights into the evolving landscape of Go-To-Market (GTM) strategies and the emerging role of the GTM Engineer, particularly in the B2B SaaS sector. A central theme is the shift from traditional sales methods to data-driven, automated systems, often leveraging AI and orchestration tools like Clay and n8n to achieve scalable, efficient outbound efforts and pipeline

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless

In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing and what communications teams can do about it. Leslie shares candid insights on how seemingly small choices, like which photo you use, or how you describe a student, can send powerful messages about who belongs. She introduces a practical framework, the Three ...

In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite, but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget.I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Most eCommerce founders are being sold a fantasy about AI

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.She explains how separating your website process into distinct phases - strategy, content

In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing. We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into strategic wins. From misjudged targeting and overcomplicated funnels to lessons in testing, measurement, and

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story.We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click

Halloween Horror Nights wasn't always a $575M-per-park juggernaut. When Universal launched Fright Nights in 1991 with just three experimental nights and $12 tickets, they stumbled onto something bigger than a haunted house…they uncovered retail's thirteenth month of revenue. In this Spooky Commerce special, we trace how October became the secret weapon for combating theme park slumps, why Spirit Halloween's pop-up model prints money in dead malls, and what happens when horror becomes the ultimate

Today's episode is an interview I did with Nihal Mehta on his podcast the Human Unicorn Podcast. I get real about what actually matters — happiness, humility, and hunger. I talk about why money and fame don’t change you (they expose you), why it’s hard to stay hungry when you’re always fed, and why ego is the fastest way to lose. If you care about staying grounded, grateful, and focused in a world full of noise, this one’s for you.

Description What can optometry learn from today’s entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India to the U.S., offering a global perspective on how optometry is evolving — from independent practices and patient communication to the growing role of AI and wearable tech. They discuss: ◼️ The rise of

In today’s tech-driven world, it’s easy to lose sight of what really matters. In this episode, Mike challenges entrepreneurs, advisors, and professional service providers to ask a deeper question — does your marketing feed your soul?He explores how to build significance while building your business, why tactics alone will never replace relationships, and how true growth starts with being human. Drawing parallels from fly fishing to referral marketing, Mike shares why marketing without soul might

Niektorí celé roky čakajú, kým dostanú ten veľký nápad, ktorý im zmení život. Katarína Lukáčová naň nečakala. Keď ju po rokoch v korporáte prepustili, uvedomila si, že najväčšou hodnotou, ktorú má, je jej vlastné know-how. A tak začala pomáhať hotelom zarábať viac – bez marketingových pozlátok, bez agentúrnych fráz. Dnes vedie Effective Hotel Management, butikový tím ľudí, ktorí nepredávajú odporúčania, ale reálne výsledky.Rozpráva o tom, ako sa rodí biznis z praxe, nie z nápadov. O tom, ako sa

In this "spooky" episode of Tech Tip Friday, Kurt covers some of the scary causes of molding defects. Just a quick reminder of the basics of good molding and especially the good practices when changing between molds and/or colour. Boo! Find Simcoe Plastics Ltd. on Facebook and Instagram. Find "That Plastics Guy" on Linked-In and YouTube. Find Kurt Stahle on Linked-In as well. Subscribe to our newsletter at www.simcoeplastics.com All links here https://linktr.ee/kurt_stahle

Na przestrzeni ponad 20 lat mojej przygody z obsługą klienta jej outsourcingiem przeszedł ogromną zmianę. Dzisiaj, szczęśliwie według mnie, ten obszar mocno się sprofesjonalizował, co doceniają firmy, które korzystają z usług takich firm i nieskromnie osobiście ja.Do rozmowy o rzeczywistości usługowych centrów obsługowych (outsourcing contact center) zaprosiłem Alicję Rasmus oraz Jarka Stępkowskiego - serce i mózg bydgoskiego media system.To jest naprawdę szczera, miejscami brutalna rozmowa o tym

In this week’s episode, I sit down with Travis Dykes — a professional touring and studio musician who’s built a thriving YouTube channel that teaches bass and music creativity to over 200,000 subscribers. Travis shares how his channel started by accident — simply uploading lessons he wished existed — and how that passion evolved into a full-time creative business. We talk about his shift from gigs to YouTube income, what he learned about consistency, and why discovering your “unfair