Welcome to this week's Mumbrellacast, now sent to you from a dodgy Gmail address.This week's hot topic is scam job recruiters, who are reaching out to members of the marketing and media world with employment opportunities too good to be true. The scammers do this through AI-assisted emails that scrape your biographical details and work history and pepper these throughout a personally addressed introduction letter. Or maybe they'll get you via a plethora of fake job ads posted on Linkedin and

She Was Adopted at 5 Days Old—Then Learned to Choose HerselfWhat if the biggest turning point in your life isn’t finding the right person, but finally choosing yourself? Sherry Lynn shares the candid story behind her Chosen memoir series—from being adopted at five days old to navigating heartbreak, multiple marriages, motherhood, loss, and the hard lessons that helped her rethink what love means.Host Joe James Real guides a thoughtful conversation about identity, self-worth, and the moment Sherry

Ever wonder why steel dominates commercial construction, from stadiums to shopping centers? Advances in steel connections can speed assembly by up to 50%, boosting safety and design freedom along the way. Learn more at https://www.veltristeel.com/ Veltri Steel, LLC. City: Greenwood Village Address: PO Box 5393 Website: https://www.veltristeel.com

This video explains which digital marketing strategies brands should focus on in 2026 to improve online reputation, positive sentiment and conversion rates for navigational brand searches. James Dooley and Kasra Dash start with KPI tracking because click-through and conversion rates on brand terms reveal how AI Overviews are shaping perception. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.The discussion

This video explains which digital marketing strategies personal and business brands should focus on in 2026 to improve online reputation management, brand sentiment and conversion rates. James Dooley and Kasra Dash start with KPI tracking because monitoring click-through rates and navigational search performance shows how AI Overviews affect brand perception. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion

How can strategy deliver measurable business value? Catherine Driscoll speaks with Martin Beverley (Ace of Hearts) and Baiba Matisone (Planning Folklore) about value-based agency models, business-minded collaboration, timeless principles, and staying distinctive and evidence-led in an AI-shaped industry.Guests:Martin Beverley, Founder & Chief Strategy Officer, Ace of HeartsBaiba Matisone, Founder, Planning FolkloreCatherine Driscoll, Commissioning Editor - EMEA, WARCChapters:(00:00) — Intro:

Are you so focused on growth that you're accidentally breaking the very things that made your business special? In this episode, we sit down with Jeri Larsen, a former C-suite executive turned founder of Manage for Good. Jeri reveals why the traditional, siloed approach to people, operations, and growth is a recipe for disaster during scale. She provides a masterclass on how to navigate the painful but necessary "inflection points" of growth by building a solid foundation first. This

This video explains which digital marketing strategies local service businesses should focus on in 2026 to improve local keyword rankings, lead generation and AI visibility across engines like ChatGPT and Gemini. James Dooley and Dan M. Jones start with KPI tracking because measuring enquiries, indexing and search volume by location shows which third-party sources are actually driving return on investment. They cover brand SEO, AI visibility and Google Business Profiles because stronger

Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore.Timestamps00:00 – Getting Clients Has Changed02:05 – Why Posting Isn’t Enough04:00 – Get More Specific05:15 – Shallow vs Deep Marketing08:00 – Have Real Conversations10:45 – What Actually Worked12:40 – What to Do This WeekSign up for The Honest Edit, Jo’s regular newsletter for more honest

Are you spending all your time trying to create more content when there are other ways to get your products in front of more customers? In this episode, I break down why I believe wholesale is one of the most powerful growth channels for product-based businesses and why I would prioritize it if I were starting a brand today. I share how wholesale can put your products in front of other people’s audiences, why your pricing and margins need to be built for retail from the beginning, and how packaging

Hoy os presento GAM7, una herramienta para administrar Google Workspace desde Codex sin perdernos por la consola ni combinar decenas de APIs.Pero antes, recordemos que esta semana continúa el curso de Resend. En la séptima clase creamos una Automation activada por un evento personalizado y utilizamos ramas para decidir qué camino debe seguir cada contacto. En la octava recibimos y verificamos webhooks para reaccionar ante eventos de entrega. Así conectamos Resend con lo que sucede fuera de la

Once the basics are correct, competitive local markets require a more deliberate strategy. In this episode, we go deeper into winning visibility when users do not visit the website and explain how advanced execution can create separation from businesses that rely on generic optimization. We examine why businesses can lose attention before a click ever happens, then show how to combine data, customer behavior, local relevance, and competitor analysis into a stronger plan. One high-value action is to

#399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert the university into the national conversation and change the perception of a 150-year-old brand. Ethan explains why Texas A&M University's challenge is reputation and how he got the whole campus telling the same story. Ethan also covers why he holds marketing to the same rigor as finance

It's Throwback Thursday again, and today we are going to continue our topic of Turning One Sale into Many from a 2015 webinar Rich did. The first half of the webinar was covered LAST Thursday on the podcast, and was on the topic of Proximity Marketing. Go back and take a listen if you missed that one for some reason. Today Rich is going to talk about how to get more referrals… or for a lot of you listening, I should say… how to get any referrals. Yes, I know most of you get some referrals… but they

Questionario - https://forms.gle/pMA92BCnkni7W1cH6Fa sempre più caldo e le crisi climatiche si moltiplicano: la Germania ha scelto di far pagare di più chi inquina, dalle tasse sui voli al mercato delle quote di CO2. Una storia che parte da una turbina eolica fallita negli anni '80. 💰PROVA FINOM conto business al 5% annuo — https://www.financeads.net/tc.php?t=76605C2928128300T Prova BREVO con il 50% di sconto - https://get.brevo.com/brandy Ascolta il podcast STORIE di BRAND -

What actually makes a service luxurious?It’s tempting to think luxury means higher prices, beautiful surroundings, premium gifts and expensive finishing touches. But affluent clients may define luxury very differently.In this episode of The Velvet Rope Playbook, you’ll meet Jonathan Bell, who manages second and third homes for wealthy families, and Dr. Elena Marlowe, who has created a beautiful private dental practice. Both discover that looking luxurious and delivering a luxury experience aren’t

Episode Summary Discover why most podcasters lose listeners after one episode — and the psychological framework that changes everything. In this episode, we explore the Listener Journey Map, a five-stage model that transforms casual listeners into trusted clients. Learn how the mere exposure effect builds authority, why consistency matters more than length, and how to architect intentional touchpoints that work on autopilot. Whether you're a therapist or real estate agent building a podcast

Hi, I'm Connor with Honor - message me here! AI can move faster than the people asked to verify it. That is the real story in this October 7 live episode.TLDR: Connor MacIvor uses the AI math story as a business lesson. The headline is not that a prize was magically awarded. The real pressure is that AI-assisted work can now create claims, proofs, workflows and decisions faster than humans can review them. That changes how owners need to think about trust, verification and accountability. ...

The UK's biggest pharmacy just changed hands for £6.7bn — and shelf decisions will follow. Plus, BelliWelli's Walmart launch is a mass-retail playbook every wellness brand should steal.In this episode: Canada's Weston family has agreed to acquire Boots and its associated businesses for £6.7bn, one of the largest health and beauty retail transactions in European history, with ranging reviews and renegotiated terms likely to follow for brands across its 2,200+ UK stores. BelliWelli CEO