After 12 tons of KitKat bars vanished the week before Easter, the brand turned a supply chain crisis into a Cannes Grand Prix winning campaign. MichaelAaron and Richard unpack the scarcity, Zeigarnik and IKEA effects behind it, and how brands can turn spectators into participants in a story.

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the labs will use that data to compete with you. Then a Bain study: only 6% of marketers say AI has had a

Welcome to Courageous Leadership with Virginia Prodan #Podcast - our gurst is Dr. Lester ClowesDr. Lester Clowes is a life coach, founder of DEFY the Average, and author of Stop Lying to Yourself. Since launching his coaching practice in 2017, he’s logged more than 10,000 hours of one-on-one coaching, helping entrepreneurs, executives, and high performers close the gap between who they aspire to be and who they consistently show up as. He’s known for practical frameworks like Promise Debt, The

Episode 84: More Than Real Estate Podcast:  Stop Chasing Clients, Start Attracting ThemMurphy Aycock enrolled back when Socially Sold was still called Insta Agent. She was doing open houses, cold calling, and driving across the entire Dallas Metroplex for clients who didn't respect her time. Two years later she's closed $9.5 million and her clients fly in, sign, and send referrals for years. ✨ The last-straw enrollment: Murphy joined on an ultimatum to herself. Her words: "I'm gonna take this

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!00:00: Intro 02:05: What makes good brand merch 09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups 16:30: Whole Foods x FishWife tote bag 18:30: Cosmopolitan yogurt 20:00: Chili’s x Tecova’s Booth Boots 22:40:

Amy Pisani has spent 30 years building trust in one of the hardest arenas for it: vaccines. As CEO of Vaccinate Your Family, she leads an organization founded by former First Lady Rosalynn Carter and former Arkansas First Lady Betty Bumpers, and she has watched the country's information landscape shift from a lack of information to outright disinformation. Her career offers a master class in a kind of influence most leaders never have to attempt: persuading people who are afraid, without

A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front of everyone: narrow the story to one specific act, find where she has done the same thing herself, then account for what that act actually gave her across career, money, family, friendships, health, and identity. Twelve minutes later she is not forgiving as a

Ever felt like your corporate experience puts you in a box? Think again. This episode features Ali Benslimane, a tech veteran from Google and Stripe who channeled his experience into solving a deeply human problem: the bureaucratic nightmare of moving to another country. Ali shares how he and his co-founder built Aelos, a company that combines high-tech efficiency with a high-touch concierge service to help Americans relocate to France. This episode is a masterclass in leveraging your background in

On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn. Subscribe to

Hi, I'm Connor with Honor - message me here! Youtube Channels: Conner with Honor - real estate Home Muscle - fat torching From first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle. Dive into Real Estate with Connor with Honor: Santa Clarita's Trusted Realtor & Fitness Enthusiast Re...

Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winning awards and frequently driving triple digital year on year growth.In this episode, Ger and Chloe take a big-picture look at Google Ads and why now is the time to fully review your strategy. They explore how changes in the platform, customer search

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...

The October 6, 2026, edition of the Closing Market Report covers commodity market movements, federal policy developments, harvest progress, and agricultural weather. Naomi Blohm of Total Farm Marketing analyzes a "Turnaround Tuesday" rally across corn, soybeans, wheat, and feeder cattle, driven by technical buying and positioning ahead of the USDA WASDE report. USDA crop progress data reveals corn and soybean harvest pacing behind five-year averages nationwide, led by significant

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Instinct, the AI agent that lives in iMessage, is growing 10% a day, and Eric says its 23-year-old founder proves you do not need a personal brand to win. Neil explains why personal brands worked five years ago, why Neil Patel Digital became NP Digital to cut key man risk, and

Send us Fan Mail Most travelers judge a tour platform by what they can see: the itinerary, the price, the reviews and the “Book Now” button. But behind every booking is a much more complicated system moving money between travellers, operators and partners around the world. In the final episode of our three-part Multi-Day Commerce Series with TourRadar, Dan sits down with Shawn Pittman, Co-Founder and SVP of FinTech at TourRadar, to unpack the money flow behind multi-day travel and why payment...

What does it actually take to scale a home services business without becoming the bottleneck?Cameron Herold, known as the “CEO Whisperer,” joins To The Point Home Services VIP Room to break down what he learned helping scale 1-800-GOT-JUNK from $2 million to $106 million in just six years.Cameron has spent nearly two decades working behind the scenes with CEOs and leadership teams, helping entrepreneurs build stronger companies, develop their people, and step into the role only they can play.In this

My guest today has spent her career at the intersection of marketing, media, education, and ideas. Ruth Mortimer is the Global President at Advertising Week, where she helps shape the brand's thought leadership agenda and education business. Now, before Advertising Week, Ruth held leadership roles at Econsultancy, the Festival of Marketing, and Centaur Marketing. She's also a former editor of Marketing Week, an award-winning business columnist and has spent years creating conversations with

Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now runs Vada Communications as a solo digital PR consultant. In this episode of Embracing Marketing Mistakes, Britt explains why so many PR pitches fail, why that is rarely the journalist's fault, and why a rejection can be the most useful reply you get. Britt walks through her own mistake, leading a pitch to an editor at Metal Const...

Most brands leave the post-purchase page empty, or they fill it with random add-ons nobody asked for. Meanwhile, merchants offering a monthly-to-quarterly subscription upgrade on that same screen are converting 20 to 30% of buyers in a single click.Varun Kundra, co-founder of AfterSell by Rokt, joins me to break down how upsells actually work after checkout and why the quarterly upgrade is one of the most efficient LTV plays available to subscription brands right now.What we cover:• Why the

How to Keep the Trust You Spent Years BuildingRyan Levesque sent one-third the emails last Black Friday and doubled his revenue. He's a seven-time Inc. 5000 CEO who's built businesses across 23 markets and sold his software company, and his new book, Return to Real, is out now. You'll walk away knowing where AI belongs in your business and where it's costing you trust you spent years building, plus his Category of One framework for becoming the only option in your market. Slop is cheap, real