When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages.” Sönke explains a simple, Excel-friendly rule that accounts for both stage size and long-term ad elasticity, plus the carryover and spillo...

In this episode of Websites That Convert, Shannon explains the Golden Window, the crucial five-minute window that can make or break your sales. She reveals how responding to leads fast can boost conversions up to eight times and why most Australian service-based businesses lose sales through slow response times. Discover how an AI speed-to-lead system can automate replies, keep leads warm, and increase your conversion rates without extra staff. Perfect for tradies and business owners wantin...

Last time we called attention to ten selling mistakes. Today, I will touch on ten marketing errors. The big two involve targeting your future business and remaining visible over time lest the prospect forgets you exist. The other eight are also worth reflecting upon. You be the judge.See omnystudio.com/listener for privacy information.

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In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What? What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen. --- Ancestral Wealth starts December 9th. Applications are open now. https://play.simonegraceseol.com/anc...

AI is forcing CMOs to lead a new kind of transformation.In this episode, we explore how marketing leaders are balancing innovation and risk — building AI systems that create efficiency without compromising trust. From AI governance and the rise of ‘shadow AI’ to the CMO’s expanding role as the organization’s chief transformation architect, we unpack what it really takes to modernize marketing operations responsibly.You’ll hear how brands like Mondelez are investing tens of millions into generative

In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

In this second installment of host Nic Padilla’s conversation with Tom Shipley, entrepreneur, investor, and founder of the CEO M&A Summit, the focus turns to legacy and leadership. Tom unveils his next big mission: helping entrepreneurs create exit strategies that multiply their enterprise value and transform years of hard work into generational wealth. Drawing from decades of experience in acquisitions and scaling, he breaks down why so many small business sales fail, how to reverse-engineer a

Send us a text Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your content into the source that ChatGPT, Gemini, Claude, and Perplexity cite, so your brand earns authority even when no click happens. First, we map the path from traditional rankings to AI citations and explain why “position zero” is now the reference text behind generative answer...

Feeling overwhelmed by life's demands? Your phone might hold the key to inner peace.In this game-changing episode, discover how AI wellness apps like Calm, Wysa, and Endel are transforming self-care from a chore into a personalized, effortless practice.✨ What you'll learn:How AI chatbots become your 24/7 emotional support systemWhy personalized meditation beats one-size-fits-all approachesThe science behind AI-generated focus music that actually worksSimple 3-minute practices that reset your entire

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Most businesses lose customers through poor digital communication, not inferior products. Understanding emotional context in emails and messages transforms casual interactions into lasting trust, the kind competitors can't replicate through marketing alone. For more details, visit https://www.ramer-osorno.ch/.

In this episode of the PlayAbly Podcast, we dive into one of the most iconic—and controversial—marketing campaigns of all time: McDonald’s Monopoly. From its debut in 1987 to its massive fraud scandal in the early 2000s and eventual comeback, McDonald’s Monopoly is a masterclass in gamified customer engagement. But what made it so effective? And what can modern ecommerce brands learn from it? We cover: The history and mechanics of the Monopoly gameWhy the “Alternate Method of Entry (AMOE)” ma...

Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life. You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to se...

Episode Title: Batch Creating Content: What Works (and What Doesn’t)🗓️ Episode SummaryHelen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.She also kicks things off with a hilarious “Unsponsored

Learn why ellipticals beat treadmills for joint-friendly cardio. A fitness expert reveals how low-impact doesn't mean low-benefit, sharing surprising advantages for seniors and injury recovery that might change your workout routine.Info: https://www.soletreadmills.com/collections/ellipticals

Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory

Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue.In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Google's mobile-first indexing (July 2024) is affecting your search rankings right now Why mobile conversion rates are half of desktop—and how to fix it Core

Developing and maintaining new business accounts is hard enough as it is without our shooting ourselves in the foot needlessly. In the next few episodes, Mike is going to remind us of many practices that need to be eliminated if we are going to grow a profitable travel business. What you are about to hear will not be anything new. Rather, it will more likely resemble "a blinding flash of the obvious." That being said, we all can use from time to time a gentle reminder of how things actually work

In this episode, host Al Keck sits down with David Pascu from Littledata, to chat about Shopify with GA4 and how Littledata can simplify the tracking process. Littledata’s app tracks marketing channels, customer behavior, product sales performance, repeat purchases and customer lifetime value.Key Topics Discussed:Shopify removed the direct Universal Analytics integration and why merchants must adopt new methods to send ecommerce data into GA4.GA4 is a rebuilt analytics platform designed for a