Are you building the business you actually want, or chasing someone else’s definition of success? In this episode, I sit down with Kelly Roach, an eight-figure entrepreneur and former Fortune 500 executive, to talk about building a business around your core values, protecting your time, family, faith, and freedom, and knowing when it’s time to change your strategy. We also talk about making the most of limited time, building sales systems that don’t depend entirely on you, and evolving your business

Are you leading producers who work hard but stall out before they reach their potential? In this episode, I sit down with James McMillan, Chief Sales Officer at BHC Insurance in Fort Smith, Arkansas, to talk about conviction, leadership, and what it takes to build a producer team that lasts. James shares the story of his son's health journey, including two terminal diagnoses and the path forward he found through Mayo Clinic, and what that means for how you talk to clients and their employees

AI search is changing how patients find and choose clinics, but improving your visibility doesn’t have to be complicated or technical.In this short episode, learn what really matters for AI visibility, what clinics should focus on now, and why you shouldn’t chase every new AI ranking tactic you hear about.Ready to improve your clinic’s AI visibility? For a limited time, you can watch the free training, Fix Your Clinic’s AI Visibility: 7 Non-Technical Upgrades Any Clinic Can Do. You’ll walk away with

Many local businesses lose visibility because of avoidable mistakes in preparing local content for conversational searches. In this episode, we identify the most common errors, explain why short keyword targeting misses natural spoken queries, and show how those problems can reduce trust with both search engines and potential customers. A practical correction is to answer intent-rich questions with clear local context. You will learn how to separate harmless imperfections from issues that can

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves. They also discuss how

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwclEp 459 Is your next website visitor an AI agent with a credit card? Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you

WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth.Also in September, internal guidance from WPP Production was seen by campaign which asked staff to convince

The traditional marketing funnel is dying. Today's customers don't want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing "playground" using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they're ready to buy.

Michelle Coulson is the CEO and Founder of Remote Rebellion (RR). She helps people to design their dream lives with more freedom and flexibility by getting a remote job that they can do from anywhere.Before RR, Michelle spent 7 years working in the corporate world as a recruiter in London, Singapore and Australia.She was so busy in her city life that she didn’t notice how unhappy and lonely she was. Then, when the pandemic forced everyone to work remotely, her friend invited her to Bali whilst the

Send us Fan Mail Your lot can be busy and your pipeline can look full, yet the business still feels stuck. We sit down with Karry King of Lily and Sparrow Bookkeeping, a certified public bookkeeper and QuickBooks Live expert, to talk about what’s usually going wrong behind the scenes for shed dealers, shed builders, and shed manufacturers: messy data, missed matches, and financial reports you can’t fully trust. We dig into the most important QuickBooks Online habit for real-world small busin...

Luxury hospitality is entering a more selective phase. High-end travelers are still willing to pay for exceptional experiences, but the market is also becoming more competitive, with guests expecting reasons to return that go beyond a beautiful room. Scott Kerr is joined by Omer Acar, CEO of Raffles & Fairmont Hotels and Resorts—two of the world’s most storied luxury hotel brands—to discuss the changing economics, expectations, and cultural stakes of luxury hospitality. Omer explains

Your website can be beautiful, sophisticated and expensive—and still fail one of the most basic jobs it's supposed to do:Tell the right prospect what you do and whether it's relevant to them.In this episode of The Velvet Rope Playbook, you'll meet Vanessa Hart, whose $28,000 website looks terrific but leaves visitors guessing about what her company actually does.The solution isn't another redesign. It's a remarkably simple five-second test you can try on your own website today.You'll learn why

Entendemos estas palabras o las utilizamos como etiquetas para cerrar una conversación?En este episodio de Puerto Rico: Abre los Ojos, Edwin Ortiz explica las diferencias entre capitalismo, socialismo, marxismo y comunismo, con Puerto Rico y España como puntos centrales.Examinamos ejemplos presentes en nuestra comunidad: Medicare, Seguro Social, Medicaid, PAN, escuelas públicas, asistencia para la vivienda y la Autoridad de Acueductos y Alcantarillados. Sus diferencias de propiedad, financiamiento y

In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services.You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective.If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to.And if you want to build a freelance business that isn’t completely dependent

Today’s guest is Jolene Delisle, Founder of The Working Assembly, the New York-based design-led creative agency she built around a simple idea – assemble the right people around the problem, rather than force every client through the same agency model.Jolene reflects on the unconventional origins of the business, which began as a side hustle while she was working at Meta and pregnant with her daughter. She explains how her Korean origins, adoption and early experience of using art as a form of

Are we discussing policies—or repeating labels without understanding them?In this episode of Puerto Rico: Open Your Eyes, host Edwin Ortiz examines four frequently used political terms: capitalism, socialism, Marxism, and communism. With Puerto Rico and Spain central to the conversation, we explore why public healthcare, education, pensions, and assistance programs do not automatically make an economy socialist or communist.The discussion brings these questions home to Puerto Rico through familiar

The best AI personalization does not make customers feel watched. It makes them feel understood. As third-party signals become less reliable, brands are shifting toward consented first-party data, real-time context, and preferences customers willingly share. The winning approach is not collecting everything. It is using the right information to deliver a more relevant experience with transparency, restraint, and clear value.At Sniper Marketing AI, we build privacy-first AI marketing systems that

Episode #347:Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer understanding, and brand consistency align complex B2B organizations. Her perspective shows how marketing can build trust before a sales conversation begins.“A stronger brand can build trust. I think that’s the role of B2B marketing because the relationship with the client is built in a very long cycle, in a very personal way

If they have them they will ask. Learn how to close a communication without complication. #ThePitch #INICIVOX #VirtualMentorship

Once Upon a Farm is coming for the electrolyte aisle with an organic kids' range — and GLP-1 drugs are forcing retailers from grocers to apparel brands to rethink everything. Two shifts supplement and functional food founders need to understand today.In this episode: New oncology research shows a vitamin D analog can break down the protective stromal barrier surrounding pancreatic tumours, adding clinical depth to vitamin D's biological story without making any cancer claim. Once Upon a