Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! Does your content do a good job of connecting with people, but not quite as good a job of converting? In this episode Mel continues the client journey with nurture content - the stage that so many business owners unintentionally skip. It’s the part where you build trust, deepen

Struggling to turn freelancer hires into real growth outcomes?Learn how to craft a brief and milestone system that aligns external talent with your growth agenda.Discover how to vet freelancers like you vet partners—beyond cost and platform badge.Get the framework to manage freelancer engagements as high‑velocity experiments, so you scale faster and smarter.Ready to turn your freelancer hires into growth allies? Listen now.This episode is sponsored by Fiverr.Get 10% off your first order (Use code

Today is Friday, October 24th, 2025, the 297th day of the year, and this is your daily holiday briefing. Visit Checkiday.com for more information.

For years, Alex thought one-on-one meetings were a colossal waste of time. Too much talk, not enough doing. But somewhere between running his own PR practice and leading teams at a major university, he realized he’d been missing something big.In this episode, Alex shares how his view of one-on-ones completely flipped—from pointless to powerful—and why these conversations can be the most productive, clarifying, and human hour of your week.You’ll hear:How to make one-on-one meetings actually worth the

You know your program changes lives. You’ve got leads, interest, and great results... but selling still feels uncomfortable. You aren't closing nearly as much as you'd like. You don’t hate selling. You hate awkward, unaligned selling. And you hate not hearing "YES"! In this episode, we’ll fix that. You’ll learn the mindset and rhythm that turn conversions into calm, confident conversations - and start closing sales with ease. ✨ Sold Out Group Programs opens November 3! Join this round ...

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue. In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it. You’ll learn how to shift from educational to emotional -- so your ideal clients feel compelled to move toward you. ✨ Sold Out Group Programs opens November 3! When you join this round, ...

You’re showing up. You’re posting. You’re doing all the things… and yet it feels like no one’s actually seeing your work. That’s not a content problem... it’s an eyeball problem. In this episode, I’ll show you how to grow your visibility in a way that actually leads to clients, not just followers. You’ll learn the difference between being busy and being seen, and how to get more of the right people paying attention to you. ✨ Sold Out Group Programs opens November 3! Join this round and you’...

Every problem in your business can be traced back to one of three gaps: not enough people seeing you, not enough of them caring, or not enough saying yes. In this kickoff episode of my 4 part "3 Gaps" Mini Series, I’ll help you diagnose which one is keeping you stuck — because once you know which lever to pull, everything in your business makes sense again. If you’re tired of spinning your wheels and ready for consistent, sold-out launches, this episode is your starting point. ✨ Sold Ou...

It's our Black Friday Cyber Monday special edition, and we finally got him on the pod! After multiple attempts, Rob Gibson - VP of Global Partnerships & ANZ Sales at Clearer - joins us alongside returning guest Steve Pover, APAC Partner Manager. Rob and Steve are Klaviyo alum and are back together crushing things at Clearer.io. This episode is packed with actionable BFCM tactics you can implement TODAY. We dive deep into Clearer's product suite (formerly App Hub) - from Boost Commer...

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**Goes Away Nov. 18**Let's break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there.I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and what I’ll never skip again.Here’s what we get into:Why starting earlier (even by

What if your next big marketing win comes from making your website easier for AI, not people, to read? Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break

Bishop T.D. Jakes says build a coalition you cannot control. Learn how to retrain your brain to first focus on what you have in common with someone then have a conversation as a student, not a teacher. #ThePitch #INICIVOX #VirtualMentorship

Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...

In this episode of The Top Producer Podcast, I reveal why attitude is the hidden multiplier of sales success — the quiet force that shapes every client interaction and result. Discover how two professionals with identical tools and opportunities can produce completely different outcomes, simply because of how they think.#SalesLeadership #BusinessDevelopment #ProfessionalSelling #MindsetMatters #TopProducerPodcast This is a public episode. If you would like to discuss this with other subscribers or

You’ve probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes.In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to do with marketing. These are the personal routines and boundaries that have built the foundation for

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Travis Kelce joins activist investors targeting Six Flags with $200M stake, NHL partners with prediction markets Polymarket and Kalshi, YouTube launches AI likeness protection for creators, plus insights into the booming livestreaming economy worth billions of watch hours - all curated by Sports Geek Reads. Subscribe at

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s

If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen