This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.

What if the biggest part of your company’s impact isn’t in your energy bill — but in your advice?In this episode of The Responsible Edge, Jeff Twentyman, former Slaughter and May partner, UCL professor, and Green Finance Institute adviser, explains why professional services must face the real consequences of their work.Jeff shares how his years in corporate law led him to rethink what responsibility means, how mindfulness and incentives can work together to shift behaviour, and why fairness might be

Send me a message Most agents don’t fail because of bad strategies. They fail because they can’t sit still long enough for anything to actually work. In this episode, Dustin breaks down why focus is the single biggest difference between agents who scale and agents who stall. He shares the hard truth behind why “everything works and nothing doesn’t,” how shiny object syndrome kills momentum, and why jumping from one lead gen tactic to another keeps you permanently stuck in “day one” mode. ...

David Shim sold his first startup for $200M, but when he started Read AI in 2021, he built something that failed spectacularly — 5% retention after 30 days. Instead of pivoting to chase revenue, he focused obsessively on fixing one metric: day-one ROI.Today, Read AI generates 8-figures in ARR, adds a million accounts monthly, and spends virtually nothing on marketing. David discovered that in the age of AI, the companies that win aren't the ones with the biggest models — they're the ones that

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition provides an extensive overview of current trends and strategic best practices in event planning, with a strong focus on maximising return on investment (ROI) in B2B contexts. A core theme highlights the shift from merely collecting contacts or focusing on aesthetics to achieving measurable business outcomes such as pipeline generation and closed deals, often by securing pre-booked,

In this episode of The Future of Marketing, host Brett Stapper interviews Curtis Schlaufman, VP of Marketing and Communications at DeFi Technologies. Curtis shares his journey from crypto skeptic to marketing leader at a publicly traded digital asset company that nearly went bankrupt during the 2022 bear market. DeFi Technologies survived by maintaining an aligned management team willing to make extreme personal sacrifices—including going without pay for six months, selling homes, and taking out

How should your Meta Ads account be structured to win this Black Friday and Cyber Monday? In this episode of The DTC Hotline, the CTC crew Richard, Tony, and Luke break down exactly how to set up your Meta account for BFCM success.You’ll learn:The simplest campaign structure that maximizes performance during peak salesWhen (and why) to use separate campaigns or bid capsHow to create a “phantom” highest-volume campaign ready to flip on when spend surgesThe right budget pacing and time-zone settings

Everyone’s racing to “do more with less,” then wondering why everything sounds the same. Budgets shrink, headcount drops, and the AI mandate lands like a memo from Mount Olympus: use it, ship faster, cut costs. Here’s the plot twist: AI isn’t your edge but your point of view is. If your story’s bland, the tech just scales blandness.In this episode, Julien Palliere, AI Strategist at Column Five joins Jason and Josh to deliver a necessary reality check.We unpack why “just add AI” is a lazy brief, how

Did you know there are five unique places your business can appear when customers search for you on Google, and each one requires a different strategy? In this episode of Marketing Domination, Sean Garner walks through exactly how small businesses can take control of their online visibility and show up everywhere their customers are looking.He breaks down paid search ads, Local Service Ads, the Google Map Pack, organic search results, and the new AI overviews, explaining how each works and what

In this episode of Marketing Moves, we chat with Jarred Smith, co-founder of Nooma, the clean sports drink brand redefining hydration. Founded in 2014, Nooma set out to create a better-for-you alternative to traditional sports drinks, made with organic, plant-based ingredients and no added sugar. Jarred shares how the brand evolved from retail shelves to a thriving direct-to-consumer model, built around community, education, and sustainability. We also explore Nooma’s commitment to eco-friendly

Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today.Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is

Want your Black Friday campaign to pop instead of blending in with everyone else’s? In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions. You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive

Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing

In this episode of Unleash Your Ambition Podcast, Stacie Walker and Lenka Lutonska have a conversation about how to align your energetic identity, subconscious mind, and nervous system to create soul-led success without burnout, plus two somatic practices you can start using right now to open yourself to receive more wealth and opportunity. SHOW NOTES: https://www.unleashyourambition.com/blog/why-your-nervous-system-controls-how-much-money-you-make-in-business-with-lenka-lutonska We'd love to hear

This is a quick one! In this chat, we discuss one of our nonprofit clients whose “easy to edit” website turned out to be anything but.The site was built using Advanced Custom Fields and custom blocks, so even basic layout edits required diving into code. On top of that, the customizations didn’t follow the standard WordPress codebase, making it inefficient and difficult to maintain.We dig into what went wrong, how we rebuilt it in Beaver Builder, and what “easy to edit” should actually mean.

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to

#494 - Five Things I Learned About Marketing From My Trip to Greece ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is

Ahead of Packaging Europe’s Sustainable Packaging Summit in Utrecht, Siegwerk’s team of experts, Disha, Strategy and Program Manager - Circular Economy; Sarah Mah, Senior Global Sustainability Manager; Gilles Le Moigne, Head of BU CE Coatings; and Belal Habib, Head of Global Brand Owner Collaboration, explore how packaging can meet growing sustainability ambitions, transparency requirements, and evolving market demands and the role inks and coatings can play in this process. Interested ...