Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business. What You’ll Learn: Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising s...

How can brands use innovation to stand out and improve the customer experience?    Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a mission to improve lives through the power of sleep. Together, they explore how brands can leverage technology and creative strategies to improve customer experience and stand out in competitive markets.   Lisa highlights the Reverie Innovation Summit, describing how this event not only showcases

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google

What if your price is saying more about your brand than your campaigns ever could?Every price tag triggers emotion long before logic — trust, fear, curiosity, even pain. In Beyond the Price Tag, we explore how neuroscience, behavioral economics, and real-world marketing collide to shape what people buy, what they believe, and why they stay. Hosted by Benny Fluman, founder of Match B2B, and joined by global experts in marketing, strategy, and consumer psychology, this series dives into the hidden

I’ve been feeling a little unmotivated lately, and instead of forcing myself to push through, I wanted to sit with it and understand why. This is a short audio on what I realized, and how I’m learning to work with those moments instead of fighting them. ✨ Don't forget to like this video and subscribe to my podcast ✨ Season 2 is all about reflecting on my journey as a solopreneur and a business owner. I share the highs, lows, and the in-betweens, and how this experience has shaped me - perso...

In today's episode, I chat with Rishabh Gupta, Product Lead at Partao and freelance GTM engineer, about building foundational outbound systems for early-stage startups. We dive deep into his approach to GTM engineering, exploring how he discovered that email-only campaigns don't work and why multi-channel outreach (email, calls, SMS, WhatsApp) is critical for Fortune 500 targets. Rishabh shares his journey from growth marketer to GTM engineer, explaining how his technical background

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand

Tim and John discuss Halloween preparations, and Marjorie Taylor Greene’s "outraged" remarks about an episode of the children’s show "Strawberry Shortcake." Then the talk turns to retail changes, specifically outdoor outfitter Orvis and their decision to close stores. Lastly, an AI security system mistakes a bag of Doritos for a gun, resulting in a young boy being handcuffed by police.Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW Tunein:

In this episode, Bryan Neale from Blind Zebra shares a tactical framework for building meaningful customer connections — one rooted in strategy, generosity, and intentional networking. He explains why great salespeople move beyond vague Ideal Customer Profiles (ICPs) to create “conquest account lists” that name specific people they want introductions to. Bryan also challenges listeners to identify at least 20 “Connectors” — the natural networkers who love making introductions — and to proacti...

In this episode of The Russell Brunson Show I talk about what happens after you’ve achieved everything you set out to do and still feel like something’s missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn’t what made me happy. What I wanted was to build something that would last… something that would outlive me.That’s what sent me down the rabbit hole of legacy… and what led me to

Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that’s not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you’ve ever wondered why your blogs or social media aren’t generating leads, this one’s for you. 📌 Key Takeaways: Why most firms misunderstand how content generates leadsThe surprising link between

EPISODE SUMMARYBlack Friday’s coming — but does that mean you should run a sale? In this episode, Chelsea breaks down how to decide whether (and how) to participate in BFCM 2025 without selling your soul or burning yourself out. You’ll learn how to filter the decision through five simple checks — values, timing, audience, integrity, and nervous system — so whatever you choose is rooted in desire, intention, and strategy, not pressure or FOMO.You’ll also hear scrappy, four-week strategies for

Send us a text In this episode we interview Eric Hultgren, Director of Brand Strategy at Advance Local and lifelong storyteller. Eric shares his concept of weaponized curiosity—a mindset that transforms ordinary observations into powerful stories, sharper marketing, and deeper human connections. What you'll learn in this episode: What “weaponized curiosity” really means—and how to use it to see wonder where others see routine.How to replace cynicism with play and childlike exploration in your...

Crowdsourcing can be an effective way to engage your audience, but when it comes to defining your brand, it isn’t always the best strategy. In the latest episode of Inside Strategy, Jennifer Mulchandani, CEO, and Antra Montmarquet, Marketing Manager at Arlington Strategy, discuss when crowdsourcing works and when it can backfire.The post When to Crowdsource Your Brand and When Not To first appeared on Arlington Strategy.

What if your life ran like your business? What if you had streamlined workflows, clear responsibilities, and built-in rest and rhythm not just in your work, but in your actual daily life?As an entrepreneur with ADHD, I've spent years building incredible systems in my business. Launch calendars run like clockwork. Podcast workflows practically manage themselves. My business hums like a well-oiled machine. But at home? Pure chaos. That is, until my friend Natalie Ellis introduced me to the concept

This isn't your typical business episode, it's a true story of chaos, courage, and creativity. A hurricane. A coup. A major international event falling apart in real time. And me, at 18, trying to hold it together. In this episode, I share what really happened during that week from hell, and the lessons I didn't know I was learning at the time. It's about staying calm when everything collapses, leading under pressure, and finding humor in disaster. You'll hear how that week shaped the

In this episode of B2B Marketing Futures, we dive into one of the most debated topics in B2B marketing today, Fit vs Intent.Our panel of marketing leaders share how they identify, prioritize, and engage accounts by balancing fit-based and intent-based strategies and what happens when the two don’t align. From unifying multiple data sources to navigating the limits of intent signals, they reveal practical insights for maximizing pipeline efficiency and deal quality.Participants:• Ian

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand.Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what actually matters: client revenue and profitability.He breaks down the biggest mistakes businesses make with paid ads, why most landing pages are

Ramp somehow made one of the most boring SaaS products on Earth go viral. They locked Kevin Malone from The Office in a glass box for his “first day as CFO,” live from Flatiron in NYC.Receipts flying, weddings happening, TikTok stars crashing the scene, and hundreds of people gathering to watch. They made some noise and people showed up. In this episode of Notorious B2B, we break down how Ramp pulled off the most entertaining brand campaign in recent B2B history, and what your team can actually

In this episode, I dig into a leadership practice that can seem obvious but is far more nuanced than it looks, and I’ve come to believe it’s a critical discovery in our exploration of what it takes to go from fear to flow and uncertainty to optionality. I'm now referring to the people who embody this as creative leaders.These leaders aren’t stuck in silos. They’re out in scenes, collecting dots, building relationships, and fueling their creativity through curiosity and community.Today I’m