On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn. Subscribe to

Hi, I'm Connor with Honor - message me here! Youtube Channels: Conner with Honor - real estate Home Muscle - fat torching From first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle. Dive into Real Estate with Connor with Honor: Santa Clarita's Trusted Realtor & Fitness Enthusiast Re...

Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lecturer. Ger’s worked across various sectors and for many clients winning awards and frequently driving triple digital year on year growth.In this episode, Ger and Chloe take a big-picture look at Google Ads and why now is the time to fully review your strategy. They explore how changes in the platform, customer search

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visib...

The October 6, 2026, edition of the Closing Market Report covers commodity market movements, federal policy developments, harvest progress, and agricultural weather. Naomi Blohm of Total Farm Marketing analyzes a "Turnaround Tuesday" rally across corn, soybeans, wheat, and feeder cattle, driven by technical buying and positioning ahead of the USDA WASDE report. USDA crop progress data reveals corn and soybean harvest pacing behind five-year averages nationwide, led by significant

Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Instinct, the AI agent that lives in iMessage, is growing 10% a day, and Eric says its 23-year-old founder proves you do not need a personal brand to win. Neil explains why personal brands worked five years ago, why Neil Patel Digital became NP Digital to cut key man risk, and

Send us Fan Mail Most travelers judge a tour platform by what they can see: the itinerary, the price, the reviews and the “Book Now” button. But behind every booking is a much more complicated system moving money between travellers, operators and partners around the world. In the final episode of our three-part Multi-Day Commerce Series with TourRadar, Dan sits down with Shawn Pittman, Co-Founder and SVP of FinTech at TourRadar, to unpack the money flow behind multi-day travel and why payment...

What does it actually take to scale a home services business without becoming the bottleneck?Cameron Herold, known as the “CEO Whisperer,” joins To The Point Home Services VIP Room to break down what he learned helping scale 1-800-GOT-JUNK from $2 million to $106 million in just six years.Cameron has spent nearly two decades working behind the scenes with CEOs and leadership teams, helping entrepreneurs build stronger companies, develop their people, and step into the role only they can play.In this

My guest today has spent her career at the intersection of marketing, media, education, and ideas. Ruth Mortimer is the Global President at Advertising Week, where she helps shape the brand's thought leadership agenda and education business. Now, before Advertising Week, Ruth held leadership roles at Econsultancy, the Festival of Marketing, and Centaur Marketing. She's also a former editor of Marketing Week, an award-winning business columnist and has spent years creating conversations with

Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now runs Vada Communications as a solo digital PR consultant. In this episode of Embracing Marketing Mistakes, Britt explains why so many PR pitches fail, why that is rarely the journalist's fault, and why a rejection can be the most useful reply you get. Britt walks through her own mistake, leading a pitch to an editor at Metal Const...

Most brands leave the post-purchase page empty, or they fill it with random add-ons nobody asked for. Meanwhile, merchants offering a monthly-to-quarterly subscription upgrade on that same screen are converting 20 to 30% of buyers in a single click.Varun Kundra, co-founder of AfterSell by Rokt, joins me to break down how upsells actually work after checkout and why the quarterly upgrade is one of the most efficient LTV plays available to subscription brands right now.What we cover:• Why the

How to Keep the Trust You Spent Years BuildingRyan Levesque sent one-third the emails last Black Friday and doubled his revenue. He's a seven-time Inc. 5000 CEO who's built businesses across 23 markets and sold his software company, and his new book, Return to Real, is out now. You'll walk away knowing where AI belongs in your business and where it's costing you trust you spent years building, plus his Category of One framework for becoming the only option in your market. Slop is cheap, real

Learn what to do if you feel stuck! ☎️ Posting but not growing? Let’s fix your YouTube strategy → Apply for Coaching ➡️ http://ViralVideoCoach.com This video is NOT sponsored. Some of the links below are sponsored or affiliate links. This means I may earn a small commission if you buy something, or get paid when you click on them. 📒 Show Notes and Resources 📒 📘 Connect with Jon Acuff ➡️ https://www.youtube.com/@AuthorJonAcuff ☎️ Posting but not growing? Let’s fix your YouTu...

Are you in growth mode? Learn how Influicity helps you get more customers here.Jon talks to Brad Sugars, founder of ActionCoach. They cover how businesses grow, why most fail, and more.Want more episodes like this? Let JD know with a comment (on Spotify or YouTube).Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsFollow this podcast on Instagram.Subscribe to JD's newsletter here.Grow your business with JD's marketing agency Influicity here.Download JD's

Arturo Nuñez has told stories for some of the biggest brands on earth, including Nike, Apple, the NBA and Pepsi. He joins Ryan Alford to explain what separates great marketing from expensive noise, and why a customer telling your story beats anything a brand can say.Arturo shares rare stories about Kobe Bryant's savage competitiveness, Nike's open, inspirational culture versus Apple's need-to-know secrecy, and the "Bleed Blue" campaign people in India still remember 15 years later. He also

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed.This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the statistically significant relationships he tracks between channels, why $200,000 a month in podcast advertising moved branded search within weeks, and how a WARC-led curriculum got his board comfortable with upper funnel

If your Black Friday plan starts on November 1st, you're already behind. And so are your clients.Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth.So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years

Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why

What's up everyone, today we have the pleasure of sitting down with Gary Amaral, marketing leader at Docket.(00:00) - Intro(01:15) - In This Episode (04:35) - What Lead Scoring Was Really Hired to Do (12:13) - Why Lead Scoring Models Turn Into Black Boxes (16:04) - What Is an Agent Qualified Lead (24:02) - How Agentic Qualification Goes Beyond AI Scoring (27:48) - What AI Agents Do That Drift Style Chatbots Never Could (34:35) - Why Buyers Tell AI Agents What They Hide From Sales

Every two weeks, the business development tactics top lawyers use are free at therainmakingmagazine.com---------------------------------------- Every year, around bonus and distribution season, law firm partners ask themselves the same question: is it time to make a move? In this solo cast, Scott Love — legal recruiter with 30+ years in the industry and specialist in corporate and finance partner placements — walks through the 10-category career assessment framework he uses with partners every