NOVEDAD:Ya puedes conseguir La Biblia de la Prospección B2B, mi nuevo libro con el método, la estrategia y la mentalidad para generar más oportunidades de venta. Disponible en Amazon: https://amzn.to/42UZWIl Y además: Accede a tu caja de herramientas con 29 recursos gratuitos para organizarte, prospectar y cerrar más ventas. https://eticacomercial.com/recursos Tu cliente no decide solo con la cabeza. Decide con su contexto, con su reputación y con las preguntas que no siempre dice en voz

What if your next big marketing win comes from making your website easier for AI, not people, to read? Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity’s Comet and ChatGPT’s Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break

Bishop T.D. Jakes says build a coalition you cannot control. Learn how to retrain your brain to first focus on what you have in common with someone then have a conversation as a student, not a teacher. #ThePitch #INICIVOX #VirtualMentorship

Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...

In this episode of The Top Producer Podcast, I reveal why attitude is the hidden multiplier of sales success — the quiet force that shapes every client interaction and result. Discover how two professionals with identical tools and opportunities can produce completely different outcomes, simply because of how they think.#SalesLeadership #BusinessDevelopment #ProfessionalSelling #MindsetMatters #TopProducerPodcast This is a public episode. If you would like to discuss this with other subscribers or

You’ve probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes.In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to do with marketing. These are the personal routines and boundaries that have built the foundation for

Mark Ritson is one of the most distinctive voices in marketing today. He’s been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Travis Kelce joins activist investors targeting Six Flags with $200M stake, NHL partners with prediction markets Polymarket and Kalshi, YouTube launches AI likeness protection for creators, plus insights into the booming livestreaming economy worth billions of watch hours - all curated by Sports Geek Reads. Subscribe at

In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana.  You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room. What You’ll Learn Insider Tips From Top Ecommerce Minds How To Level Up Your Online Store What happened at ECF Live Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s

If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen

Full transcript⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch this interview on YouTube⁠⁠⁠⁠⁠ — "I would argue, in the C-Suite, there's not a job that has expanded, shifted, evolved more so than the CMO's role, more so than a marketer's role," says Melody Lee, CMO of Mercedes-Benz USA. "We are now responsible not for marketing as tactics, but marketing as a growth strategy for a company, for a brand."Melody carries what she calls "a burden of responsibility," a privilege and a challenge to ensure Mercedes-Benz continues to

Спецвыпуск в честь Самайна, Тыквенного Спаса, Велесова дня и Дня всех святых, когда мистика проникает в реальность. Четыре писательницы делятся с вами загадочными историями из своей жизни.Гостьи выпуска:— Екатерина Стрингель,основательница сообщества белорусских писателей-фантастов «Шуфлядка писателя», автор таких книг как: «Агент призрака. Духи Минска» и «Агент призрака. Чёрная Панна» («Полынь»).— Юлия Шляпникова, автор книги «Наличники» («Полынь»).— Анна Кавалли, автор книги «Просто конец света»

Send us a textWhat happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains

REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2

As a solopreneur, have you ever felt like your energy is your most limited resource? You can handle the client work, the creative thinking... but it's the constant pressure to be "on"—the networking, the social media, the self-promotion—that leaves you completely drained. It's a frustrating trap. You know you need to be visible to grow, but the very act of putting yourself out there feels like a performance that goes against your nature. You end up thinking that to succeed, you have to become

In questa nuova intervista Matteo Aliotta, CEO di LTV e Director del Growth Strategy Program del Polimi GSoM, condivide la sua visione sull'integrazione dell'intelligenza artificiale nei team aziendali.Scopriamo come i team moderni stanno adottando l'AI, analizzando il gap generazionale tra giovani professionisti AI-native e colleghi più senior, e come questa tecnologia sta trasformando ruoli operativi e posizioni junior.Matteo rivela strategie concrete per implementare l'AI in azienda, dall'uso

The Mediterranean’s hush turns cinematic when your balcony faces black water and a smoking volcano. On Halloween in Sicily, we climbed Mount Etna’s flanks to a world of ash, fog, and scarlet leaves, then watched a sky switch from calm to chaos as a sudden storm flooded the streets and sent us sprinting for the coach. Between the thunder’s split-second crack and the laugh we needed afterward, this trip gave us one of those perfect, messy days that become legend. We unpack the whole ride: wine...

In Run Radio Episode 42, the team at Run Digital exposes a frustrating truth for advertisers: 💸 You’re paying for clicks you can’t even see. Google Ads now hides up to 75% of your keyword data, making it harder to understand where your money is actually going. We break down: 🔍 Why keyword data has disappeared from search term reports ⚙️ How this shift affects your campaign optimization and ROI 🧠 Real-world ways to recover visibility through tools, tagging, and smart structure 💡 What Google isn’t