PART 2 - It’s not enough to be seen online—you must tell a story. Generic SEO tactics like "dentist in [city]" or saying you'll treat your patients like family don't cut it anymore. Google has become smarter, and so have your potential patients. That’s where Story-E-O comes in. At Pain-Free Dental Marketing, we don’t create content to please Google; we craft messaging that resonates with people and showcases your practice's unique story and authentic values. You need to market what makes your

In this controversial episode, Ryan and Jamie discuss the realities of Account-Based Marketing (ABM) for startups and small businesses. Jamie, with his experience at Cognizant, explains why traditional ABM methods may be out of reach for smaller teams with limited resources. Instead of trying to copy big enterprise ABM strategies, he argues for a simpler, more sustainable approach. They break down the challenges of ABM, the importance of focusing on scalable tactics, and how small businesses ...

Host Michelle Terpstra sits down with Vanessa Quigley, co-founder of Chatbooks, to uncover the heart and hustle behind one of the most beloved family-focused brands of the last decade. Vanessa shares the remarkable journey of turning a simple idea into a global company that helps families hold on to what matters most: their stories.This conversation is full of energy, optimism, and real-world lessons for founders, creators, and dreamers alike. Vanessa and Michelle talk about leaning into simplicity,

Besties, we’re celebrating one year of the podcast this October 🎉 and I want to give back to you! I’ve teamed up with Divinely Me Diaries to give away two of their gorgeous $59.95 diaries. To enter: leave a 5-star review on Spotify, share the podcast to your stories, and tag us (make sure your account is public so we can see it). That’s it, you’re in! I can’t wait to see who’s been listening and celebrate this milestone with you 💕 Besties… buckle up 💅 it’s not another “million-dollar sa...

Building a Profitable Real Estate Business: Insights from Joel Perso Watch the full video replay here: https://youtu.be/YS9wPAay4eQ (If you'd like Joel's slide deck and resources, email me at josh@growwithjosh.com or text me at 717-571-0456) In this episode, special guest Joel Perso shares his expertise on building a profitable real estate business while providing a thorough breakdown of five different business models. Filmed during the Agent to CEO Conference in Cleveland, Ohio, Joel's pr...

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.

Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour. What are the most va...

Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida 🐊 Topic: In-House vs. Outsourced Marketing — Finding Your Higher-Ed Sweet SpotWhen should you keep marketing work in-house — and when does it make sense to outsource?In this episode, Dr. Evan Kropp shares his eight-factor framework to help higher ed marketing teams decide where to invest their time, talent, and budget.You’ll hear:Why there’s no universal playbook — and how to adapt decisions to your institution’s

In this special episode of The brndBrief Podcast, we bring together insights from our guests this second season discussing how AI is transforming their businesses and industries. Leaders from venture studios, e-commerce, healthcare, events, marketing, and media share practical applications of AI tools in their daily operations, from coding assistance to creative auditing to patient data analysis. The conversation tackles widespread concerns about job displacement, with guests arguing ...

Send us a textThis week on She Sells Differently, I’m joined by the incredible Monica Froese to talk about something game-changing for product-based business owners: how to use AI for e-commerce to turn your content into scalable digital products.  If you’ve ever thought, “digital products don’t apply to me because I sell physical goods,” this episode will flip that belief on its head. Whether you sell candles, jewelry, skincare, art, stationery, or fashion, Monica explains how AI can help you

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient

Every marketer has lived through a project that started smoothly and ended sideways. In this episode, co-hosts Jack Ferguson and Ben Reeves discuss scope creep. They share war stories, practical scoping habits, and mindsets that keep you sane when a client says, “Can we just add one more thing?” If you deal with unclear briefs, have underquoted projects before, or work with clients who expect magical turnarounds, this one’s for you. On this episode: Jack shares how instant quotes backfire whe...

In this episode, we sit down with Lorna Blaydon, the Chief Marketing Officer at Enterprise Nation, to explore how young people can access incredible opportunities and grow their own businesses. Lorna shares her unique journey—from university days discovering her passion for people and business psychology, to navigating internships, early career challenges, and eventually becoming CMO of a dynamic, fast-moving company.Throughout the conversation, Lorna dives into the importance of building your

In this second part of our special conversation, Evan Shapiro and Emanuele Landi dive into the creator economy — where disintermediation is the new power.You don’t need huge budgets or millions of followers.What you need is a powerful voice for your audience.That’s how creators become respected brands, paid for what they know and do — without the control of traditional publishers or companies.Short dramas is a real breakthrough? What is the role of advertising in this new media echosystem? We also

Building a brand takes focus. Building a meaningful career takes range.From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact. Today, Stinson is using his marketing mindset to drive change across four

In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK.With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today. They talk about how

1,618 days. 53 months. 4 and a half years. 100 episodes of Disconnected - we’re celebrating, but we’re not looking back… We’re looking ahead. Specifically 100 months ahead, to February 2034, and what lies in store for live events, ticket touts, agentic AI buying tickets for us, and therapists for AI bots. Join Jag, Jen, Jason and Matt for a centurion celebration, and a glance at what’s to come… This episode of Disconnected covers: How AI agents and decentralised platforms could revolutionise ...

From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.

What happens when a PhD in quantum materials pivots to wedding planning? ✨ In this episode of the Engage Your Brand™ podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie creates stylish, sustainable, and deeply personal weddings. And her journey from engineering lasers to building a fast-growing planning business is nothing short of inspiring. We dive into her story of resilience, the fire that fueled her business growth, and...