Interested in being a guest? Email us at admin@evankirstel.com What if your crypto wallet felt as safe as your bank account? We sit down with Crypto Insurer BDIC Insurance Founder and CEO Jeffrey Glusman to unpack a bold plan to bring deposit insurance to digital assets and unlock mainstream confidence. Instead of chasing whales, the model targets the everyday holder with clear, affordable coverage tiers, vetted wallets, and a focused list of insurable coins. The goal is to turn fear, uncerta...

In this episode, we explore the most effective mobile SEO strategies for 2025 to help your website rank higher, load faster, and deliver a seamless user experience. Learn how to stay ahead as mobile-first indexing and voice search dominate the SEO landscape. Here’s what you’ll learn: Why mobile-first indexing is critical for your site’s search performanceHow to optimize for mobile speed using image compression and lazy loadingTips for creating mobile-friendly content that’s easy to scan and r...

From AI-generated badges to algorithm-killing YouTube settings, Vercel’s events were full of lessons. We talk about the rise of dual-event strategies, why practice still matters, and how conferences became brand design in motion.

In this episode of Event Experience by Bizzabo, host Rachel Moore explores how micro events, paired with AI, are transforming the way event professionals drive engagement and ROI. Guests Amanda-Lynn Porta and Dan Bolton dive deep into the strategic benefits of small-format experiences, from higher returns and richer personalization to stronger community connections. You'll learn how AI tools simplify planning, automate manual tasks, and unlock scalable personalization. The conversation also

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Consulting Leaders, we sit down with Mike Moore, host of The Health/Tech Edge Podcast and VP of Partnerships and Growth at Productive Edge. With more than three decades in tech and years of podcasting under his belt, Mike brings practical insight into how to turn a company podcast into a high-impact content engine for awareness, education, and growth in B2B

I think marketers should be lazyMaybe "efficient" is the better word. But tbh I'd rather lazy over a marketer who doesn't understand the difference between activity and productivity My job as a CMO is basically to make the company the most money while spending the least money Hit our biz goals as efficiently as possible. But I've been getting DMs from CEOs that sound like, "I feel like my marketing team is doing a ton of work, but we're not making an progress. What are we doing wrong

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die.Whether you’re refreshing your brand or just trying to explain it better, this one’s for you.🎙 Subscribe &

In this episode of Moving Iron, Casey Seymour and Greg Peterson dig into the headline-driven rally in beans and what it reveals about the broader ag market. As fall sets in, they explore how changing weather patterns, shifting economic policies, and political headlines—from interest rate drops to international trade talks—are influencing farmer sentiment and equipment trends. Greg breaks down the current auction market pulse, explaining how uncertainty slows decision-making while

Dr. Susie Carder, a self-made millionaire and profit coach, is an expert at shattering conventional business boundaries. With her entrepreneurial acumen, she transformed a modest salon and spa into a renowned business and founded and sold three top-performing companies, including one acquired by Cengage for eight figures. Surviving a life-changing car accident, she experienced firsthand the power of a business that can thrive independently, sparking her mission to help entrepreneurs unlock the

Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under

Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. Want to know how to sell digital products online without burning out? In this episode, I reveal the platforms to avoid and the two proven strategies that helped me generate over $12M in digital product sales, so you can turn your content into predictable income too. **RESOURCES THAT WILL HELP YOU BUILD A DIGITAL PRODUCT BUSINESS** THE DM AUTOMATION LAB | Turn Your Content Into Leads &

In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of AI on agency growth, value-based pricing, and what it takes to close bigger B2B contracts. Tune in for hard data, actionable takeaways, and advice for

In this episode of The Future of Marketing, host Andres Figueira interviews Joshua Cabrera, Marketing Director at Hakuro.io, a new game publisher building a proprietary AI-powered engine that analyzes gaming sentiment across Reddit, Discord, TikTok, Twitch, YouTube, and other platforms. By scraping and correlating community data, Hakuro provides developers with actionable insights directly from gamers—informing both game design decisions and go-to-market strategies. Currently emerging from stealth

Join us as we explore the beauty, lifestyle, and opportunities behind Bellevue WA Homes for Sale. From stunning neighborhoods and top-rated schools to a thriving tech economy and peaceful parks, this episode uncovers why Bellevue is one of Washington’s most desirable places to live, invest, and call home.

In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes.Curious about Andiem? Check out their website and give them a follow on

Libby Munford speaks with Kerry Sanders, Vice President of Market Development at EFI about the evolution of digital print, and how it can be leveraged to change the role of corrugated packaging - with the combination of right-sizing and high-quality digital print, directly onto the box. Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode. For more pa...

If your ads, campaigns, or funnels aren’t delivering like they used to, it’s not just you — and it’s not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today’s consumers.In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what’s driving diminishing returns in growth marketing — and how to realign your strategy for today’s world. You’ll learn: Why traditional performance

*German episode*In this episode, Gordon Euchler welcomes Sonja Messerschmidt, Head of Marketing and Communications at ÖRAG Rechtsschutzversicherung, for a chat about the evolution of marketing — from classic communication to a discipline centered around solutions and customer empowerment.Sonja shares insights from her career path, which began in advertising and led her through many years at Stadtsparkasse Düsseldorf before taking on her current leadership role at ÖRAG. Together, she and Gordon

In this episode, Dr. Nicki Morley speaks with Dr. Caroline Withers, Head of R&D ConsumerSensory Science at Carlsberg Britvic, to explore how innovation is shaped by deeply human experiences. From the aroma of coffee to the emotional boost of a mid-afternoon drink, Caroline shares how sensory science and consumer insights shape the development of innovative products. They discuss the power of curiosity, the role of AI in R&D, and the importance of early collaboration between marketing,

The New York Times isn’t just a newspaper; it’s a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That’s why in this episode, we’re taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while