In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers.You’ll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes.The conversation starts with the

In this OnBase episode, host Chris Moody reconnects with marketing visionary Jon Miller for a deep dive into the evolution of B2B marketing and the transformative role of artificial intelligence in shaping the future of go-to-market strategy.Jon shares his remarkable journey, from studying physics to co-founding Marketo and Engagio, joining Demandbase, and now launching his next venture at the cutting edge of AI. He reflects on the lessons learned from past technology revolutions, drawing parallels

In this episode, Steve Henke and Paul Griffiths discuss the critical aspects of key account management for insights agencies.We explore the importance of building strong relationships with key clients, the challenges posed by relying on a few large clients, and the necessity of diversifying client bases. Our conversation emphasizes the need for active account management strategies, accountability within agencies, and the significance of setting revenue targets for key accounts. We also highlight

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.The businesses dominating in 2026 won't be the ones

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund. In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies. His secret? "The valuation

Send us a text Tired of hearing “quality” without seeing the difference? We dig into how small, family-run shed businesses win by diversifying into what rural customers truly need—safe rooms, metal buildings, shipping containers, and even culverts—while keeping service at the center. Instead of chasing every opportunity, we talk through how to add products that align with current logistics, training, and equipment so teams can scale without chaos. You’ll hear why on‑lot displays and side‑by‑s...

Seguimos felices acá, hablando de lo que nos gusta. Primero, una plática (y un reencuentro) con Omar Pérez, ganador con Neutrógena Protector Solar, y el caso del Reality Show de Mercado Libre. La intensidad competitiva en su máxima expresión. Jacobo Fernández, CEO de Starcomm, que nos cuenta el extraordinario ejercicio (del cual les platicamos acá) de ser juez del Effie. El tema del que jamás se habla: el ego de los marketeros. ¿Cuánto influye?Gabriela (Elizaga) y Gabriela (Pérez), ganadoras para

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack their enterprise content strategies, showing that listening to customers drives real results.TIMESTAMPS (00:00) The right way to speak at

💬 “A Company Is a Living Body, Not a Machine” In an age of constant change, Sophie Heller, COO of BNP Paribas, believes that true leadership isn’t just about efficiency, it’s about empathy. 🧠💚She trained as a therapist to better understand human behavior, mental health, and how organizations function like living systems. To her, every company is like a body; when one part suffers, the whole reacts.Her insight is a timely reminder:👉 Fixing one problem in isolation can often create another.👉

Interested in being a guest? Email us at admin@evankirstel.com What if your next high-performing hire never sleeps, knows your stack, and ships secure environments in hours? We dive deep with Chris Chapman CTO of MacStadium to map the shift from brittle automation to agentic AI running on fleets of Macs, where outcomes replace step-by-step scripts and digital employees take on repeatable, high-value work. Chris opens the hood on Orca, their software-defined Mac platform, and shares how c...

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alicia Moore, VP of Marketing at Halfdays. Halfdays is disrupting the ski and snowboard apparel industry by creating performance fashion specifically designed for women at the intersection of outdoor functionality and contemporary fashion. Founded by Olympic skier Kylie Tinsley, fashion strategist Ariana Ferwerda, and Karel Vredenburg five years ago, the brand addresses a fundamental gap in the market: ski apparel

Rob Gerbitz is President and CEO at Hendricks Commercial Properties, LLC, a company known for transforming historic sites into vibrant destinations. Gerbitz shares the story behind Hendricks Commercial Properties' growth, the company's approach to adaptive reuse, and the vision that drives projects like the Ironworks Campus in Beloit, Wisconsin, the Bottleworks District in Indianapolis, and the BoDo District in Boise. He discusses the legacy of founders Diane and Ken Hendricks, the importance of

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.

Zwei Ultraläuferinnen, ein Traum: einmal quer durch die Alpen – zu Fuß. Im Sommer 2025 wagten sich Magdalena Kalus und Susann Lehmann an die Via Alpina.Hier erzählen sie, was sie angetrieben hat, wie sie Rückschläge gemeistert haben – und warum man große Ziele am besten zu zweit erreicht. Zwei Frauen, mehrere Paar Laufschuhe – und ein Traum, der größer ist als jeder Marathon. In dieser Folge des SAZsport Podcasts spreche ich mit Magdalena Kalus und Susann Lehmann, zwei außergewöhnlichen

What if the biggest part of your company’s impact isn’t in your energy bill — but in your advice?In this episode of The Responsible Edge, Jeff Twentyman, former Slaughter and May partner, UCL professor, and Green Finance Institute adviser, explains why professional services must face the real consequences of their work.Jeff shares how his years in corporate law led him to rethink what responsibility means, how mindfulness and incentives can work together to shift behaviour, and why fairness might be

Send me a message Most agents don’t fail because of bad strategies. They fail because they can’t sit still long enough for anything to actually work. In this episode, Dustin breaks down why focus is the single biggest difference between agents who scale and agents who stall. He shares the hard truth behind why “everything works and nothing doesn’t,” how shiny object syndrome kills momentum, and why jumping from one lead gen tactic to another keeps you permanently stuck in “day one” mode. ...

David Shim sold his first startup for $200M, but when he started Read AI in 2021, he built something that failed spectacularly — 5% retention after 30 days. Instead of pivoting to chase revenue, he focused obsessively on fixing one metric: day-one ROI.Today, Read AI generates 8-figures in ARR, adds a million accounts monthly, and spends virtually nothing on marketing. David discovered that in the age of AI, the companies that win aren't the ones with the biggest models — they're the ones that

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.This edition provides an extensive overview of current trends and strategic best practices in event planning, with a strong focus on maximising return on investment (ROI) in B2B contexts. A core theme highlights the shift from merely collecting contacts or focusing on aesthetics to achieving measurable business outcomes such as pipeline generation and closed deals, often by securing pre-booked,